ET Deep Dive: The Menopause Reckoning

ET Deep Dive: The Menopause Reckoning

From The Morning Brief by The Economic Times

April 12, 2026 · 9 min · Episode 936

About this episode

This episode discusses the changing conversation around menopause in India, highlighting the shift from stigma to storytelling.

For generations, Indian women moved through perimenopause and menopause in silence — misdiagnosed, dismissed, or simply left to figure it out alone. That's changing. Driven by social media, celebrity candour, and a growing wellness economy projected to hit $24 billion globally by 2030, menopause is finally becoming a public conversation. But with awareness comes noise — supplements, coaches, and brand tie-ins are flooding a space where women are looking for genuine answers. This episode of ET Deep Dive is based on Nupur Amarnath ’s story tracing how menopause went from stigma to storytelling, who's driving that shift in India, and what still needs to change. Narrated by Anirban Chowdhury Check out other interesting episodes like: How Will a Volatile ₹ Impact You in 2026? , How Quick Commerce is Triggering a Health Crisis for Gen Z , Two Women Fought to Change India's Maternity Laws...and Succeeded , Can India Truly End Naxalism? , Semaglutide Goes Generic: Big Pharma’s Moat Breaks   and much more . Catch the latest episode of ‘The Morning Brief’ on The Economic Times Online , Spotify , Apple Podcasts , JioSaavn , Amazon Music and Youtube…

People in this episode

Host: Anirban Chowdhury

Topics covered

  • menopause
  • women's health
  • wellness economy
  • social media influence
  • stigma
  • India

Keywords

  • menopause
  • perimenopause
  • women's health
  • wellness
  • social media
  • India
  • Nupur Amarnath
  • Anirban Chowdhury

Mentioned in this episode

Organizations: The Economic Times, Spotify, Apple Podcasts, JioSaavn, Amazon Music, Youtube

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