Business Expert: The Secret Power of IP To Grow Your Business | 132
From The Nathan Barry Show by Nathan Barry
June 11, 2026 · 1h 0m · Episode 132
About this episode
Mo Bunnell shares insights on transforming knowledge into intellectual property to scale businesses effectively.
Codifying your knowledge into intellectual property (IP) is a crucial step for scaling any business, but what my guest Mo Bunnell shared in this episode completely changed my perspective on how to do it and the incredible impact it can have. Mo, author of Give to Grow and founder of the Bundle Idea Group, has built an astonishing career training professionals at some of the world's most prestigious organizations. He walked me through the evolution of his IP, from humble beginnings to the sophisticated materials he uses today to secure multi-six-figure contracts. This isn't something he typically breaks down publicly, and I was genuinely surprised by the tangible examples and actionable steps he provided for transforming a service-based business into an IP-driven powerhouse. Timestamps: 00:00 Introduction 02:29 Codifying your system in a weekend 05:07 From intuition to framework: creating IP 08:00 The evolution of training materials 11:20 Essential elements of effective IP 18:30 The economics of B2B and corporate clients 21:00 How to get your first pilot clients 26:00 Overcoming B2B objections 29:00 Translating B2C IP to B2B corporate world 31:00 Identifying high-leverage…
People in this episode
Host: Nathan Barry
Guest: Mo Bunnell
Topics covered
- intellectual property
- business growth
- service-based business
- B2B marketing
- lead generation
Keywords
- intellectual property
- business scaling
- B2B
- lead magnets
- training materials
Mentioned in this episode
Organizations: Bundle Idea Group
Books & works: Give to Grow
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