The Next CMO

On this episode of The Next CMO podcast, host Scott Todaro is joined by 16-year marketing veteran Zosya Popick, CMO of ProPharma. Zosya shares insights into how AI can enhance efficiency within marketing teams—focusing on how it helps streamline tasks like copywriting, creative brainstorming, and data analysis. She also dives into the role of branding, emphasizing the importance of aligning mission and vision with design to create a cohesive brand identity. Don’t miss Zosya’s valuable tips on building high-performing marketing teams, the importance of simplicity, authenticity, and human connection in a world saturated with content, and her perspective on AI and the future of marketing.

On this special episode of The Next CMO Podcast, we’re pleased to introduce our new host, Scott Todaro. Scott puts former host and Chief Commercial Officer (formerly CMO) of GoTo, Peter Mahoney, in the hot seat as Peter reflects on his extensive career, starting from his unexpected entry into sales at IBM, moving through various executive marketing roles at companies like Nuance and ATG, and eventually founding Plannuh. Peter highlights his experiences with company repositioning, handling multiple acquisitions, and the importance of understanding the business impact of marketing decisions. As Peter transitions back to a leadership role at GoTo, he emphasizes the need for CMOs to align their strategies with broader business goals.

In this episode, we speak to Guatam Mahandru, the CMO of Illumio, a cybersecurity company based in Seattle. They discuss the evolution of marketing in the B2B tech sphere, the creation of new categories of solutions, and the importance of targeting the right customer for their business model. Guatam explains the changing landscape of the market, the role of a modern CMO, and the importance of a strategic and data-driven approach in managing marketing operations. He also discusses the growth and expansion strategy for Illumio.

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In this episode of The Next CMO podcast, I speak to Jeff Fleischman, CMO of Altimetrik, a data and digital engineering services company focused on helping companies transform their business to achieve better outcomes.

In this episode of The Next CMO podcast, I speak to Norman Guadagno, the CMO of Mimecast. ​​Since 2003, Mimecast has stopped bad things from happening to good organizations by enabling them to work protected. We empower over 40,000 customers to mitigate risk and manage complexities across a threat landscape driven by malicious cyberattacks, human error, and technology fallibility. Our advanced solutions provide proactive threat detection, brand protection, awareness training, and data retention capabilities evolving workplaces need today. Mimecast transforms email and collaboration security into the eyes and ears of organizations worldwide.

In this episode of The Next CMO podcast, I speak to Louise Troen, the CMO of Reveri. Reveri’s self-hypnosis app helps anyone relieve pain and stress, improve sleep, and build better habits in as little as ten minutes. Backed by decades of scientific research and clinical experience, Reveri is the easiest way to change your mind and improve your life. Louise walks us through how she took a self-hypnosis brand to the masses.

In this episode of The Next CMO podcast, I speak to Stephanie Danzi, the SVP and Global Head of Marketing for Tinder, the world’s most popular app for meeting new people that has been downloaded more than 530 million times. The app is available in 190 countries and 45+ languages. More than half of all members are 18-25 years old. In 2022, Tinder was named one of the World’s Most Innovative Companies by Fast Company. Stephanie leads brand strategy, product marketing, and creative for Tinder. Named a “CMO to Watch” by Business Insider in 2022, Stephanie is a uniquely well-rounded marketer who has the rare ability to blend brand strategy, creative excellence, and analytical rigor to drive business results. Prior to Tinder, Stephanie served as Head of Marketing for Match Group’s innovation hub +1 Labs, where she launched two top-charting dating apps: Ship, which reached 100K downloads faster than any other dating app, and Stir, the #1 dating app for single parents and one of the top 20 largest dating apps in the U.S. Passionate about solving consumer and business problems, Stephanie built her marketing acumen at PepsiCo, where she developed award-winning creative for Mtn Dew, including 2018’s most watched Super Bowl ad, and launched multiple products that grossed more than $100MM in retail sales in their first year.