The 2026 LinkedIn AI Strategy (Step by Step)

About this episode

In this episode, Maria Gharib and guest Charlie Hills discuss effective AI strategies for creating authentic LinkedIn content and building a genuine following.

Get Charlie's free guide to create genuine LinkedIn content with AI: https://clickhubspot.com/bkh Episode 94: Is AI making your LinkedIn content sound generic or robotic? Discover how to cut through the noise and build a genuine following using LinkedIn’s newest AI strategies with host Maria Gharib (https://uk.linkedin.com/in/maria-gharib-091779b9), and special guest Charlie Hills (https://www.linkedin.com/in/charlie-hills/), a LinkedIn celebrity who skyrocketed from zero to nearly 200,000 followers in just 18 months. Charlie Hills is renowned for redefining AI-powered personal branding and content creation on LinkedIn. He’s not your typical LinkedIn influencer—Charlie helps leading entrepreneurs and professionals craft viral, community-driven content that feels human, not machine-made. In this episode, Charlie pulls back the curtain on his viral content strategy: the CHEF framework (Curate, Heat, Enhance, Feed). You’ll get a step-by-step breakdown of how to use deep research tools, context stacking, and storytelling frameworks to make AI work for YOU—not the other way around. Plus, unlock actionable hacks like Charlie’s “pinned comment” trick and learn how to supercharge…

People in this episode

Host: Maria Gharib

Guest: Charlie Hills

Topics covered

• AI strategies
• LinkedIn growth
• content creation
• personal branding
• engagement tactics

Keywords

• LinkedIn
• AI
• content strategy
• personal branding
• engagement
• CHEF framework
• viral content

Mentioned in this episode

Organizations: LinkedIn, Mindstream

Products: CHEF framework, LinkedIn content

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