The Season Between "This Could Work" and "This Is Working" Will Test Everything

The Season Between "This Could Work" and "This Is Working" Will Test Everything

From The Niche Is You by Matthew Gottesman

April 16, 2026 · 25 min · Episode 769

About this episode

This episode discusses the challenges and psychological aspects of the middle phase in personal growth and building momentum.

In this episode we’ll talk about: Why the middle phase is the hardest part of building The emotional and psychological tests of the "in-between" season Why momentum often feels slow before it accelerates The identity shift that happens in the middle Why consistency matters most during uncertain growth How to stay grounded when results haven’t fully arrived yet And more… CONNECT WITH ME… → Instagram — @mattgottesman → My Substack — mattgottesman.substack.com → Apparel — thenicheisyou.com RESOURCES… → Recommended Book List — CLICK HERE → Masterclass — CLICK HERE WORKSHOPS + MASTERCLASS: → Need MORE clarity ? - Here’s the FREE … 6 Days to Clarity Workshop - clarity for your time, energy, money, creativity, work & play → Write, Design, Build: Content Creator Studio & OS - Growing the niche of you, your audience, reach, voice, passion & income OTHER RELATED EPISODES: Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step Apple: https://apple.co/3MB62Iu Spotify: https://bit.ly/4rZw3RN

People in this episode

Host: Matthew Gottesman

Topics covered

  • emotional tests
  • psychological tests
  • momentum
  • identity shift
  • consistency
  • uncertain growth
  • staying grounded

Keywords

  • middle phase
  • emotional tests
  • psychological tests
  • momentum
  • identity shift
  • consistency
  • uncertain growth

Mentioned in this episode

Organizations: Instagram, Substack, The Niche Is You, Apple, Spotify

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