Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 2 chart positions in 2 markets.
By chart position
- 🇺🇸US · Marketing#1915K to 30K
- 🇭🇰HK · Marketing#182500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
2.8K to 17K🎙 Weekly cadence·25 episodes·Last published 4d ago - Monthly Reach
Unique listeners across all episodes (30 days)
5.5K to 33K🇺🇸91%🇭🇰9% - Active Followers
Loyal subscribers who consistently listen
2.2K to 13K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
Heather Wood @ GOODLES
May 11, 2026
22m 00s
Jared Grawrock @ goodr
Apr 27, 2026
31m 50s
Danielle Nicoll @ Cann
Apr 9, 2026
19m 38s
Aliett Buttelman @ Fazit Beauty
Jan 23, 2026
23m 40s
Christina Kao @ Le Mini Macaron
Dec 15, 2025
28m 12s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/11/26 |  Heather Wood @ GOODLES | In this episode of the Omnichannel Marketer, host Kait Stephens interviews Heather Wood, SVP of Marketing at GOODLES. Heather shares her journey from the organic produce and craft coffee industries to leading marketing at GOODLES, a better-for-you mac and cheese brand taking on the biggest incumbents in the category. She discusses what it takes to build a brand people genuinely love, how GOODLES made the bold leap from D2C into nationwide retail with Target before they even officially launche... | 22m 00s | ||||||
| 4/27/26 |  Jared Grawrock @ goodr | In this episode of the Omnichannel Marketer, host Kait Stephens interviews Jared Grawrock, Head of Lifecycle & Retention Marketing at goodr. Jared shares his journey from dabbling in early social media and email marketing to leading retention strategy at one of the most beloved sunglass brands in the country. He discusses what it truly means to be "customer obsessed," how goodr balances DTC and omnichannel growth, and why building deep brand loyalty from day one is the single most powerfu... | 31m 50s | ||||||
| 4/9/26 |  Danielle Nicoll @ Cann | In this episode of the Omnichannel Marketer, host Kait Stephens interviews Danielle Nicoll, SVP of Marketing at Cann. Danielle shares her journey from the entertainment industry to leading marketing for Cann, a pioneer in the THC microdose beverage category. She discusses the challenges and strategies of marketing a highly regulated product, the importance of building a strong community, and how Cann leverages creator partnerships and omnichannel distribution to drive trial and brand aw... | 19m 38s | ||||||
| 1/23/26 |  Aliett Buttelman @ Fazit Beauty | In this episode of the Omnichannel Marketer, host Kait Stephens interviews Aliett Buttelman, co-founder of Fazit Beauty. Aliett shares her unique journey from fashion modeling to entrepreneurship, detailing the creation of innovative makeup patches and the brand's rapid growth through strategic channel expansion and social media marketing. The conversation highlights the impact of viral moments, such as the Taylor Swift effect, and discusses the importance of supporting female founders in the... | 23m 40s | ||||||
| 12/15/25 |  Christina Kao @ Le Mini Macaron | In this episode, Christina Kao, founder of Le Mini Macaron, shares her journey from a marketing background to entrepreneurship in the beauty industry. She discusses the growth of her brand, the importance of customer education, and the impact of COVID-19 on nail care trends. Christina emphasizes the significance of community upliftment and the playful yet joyful nature of her brand, while also reflecting on the challenges and opportunities within the beauty industry. TAKEAWAYS: - Christina'... | 28m 12s | ||||||
| 10/13/25 |  Amy Gordinier @ Skinfix | In this episode of the Omnichannel Marketer, Amy Gordinier, founder of Skinfix, shares her extensive background in the beauty industry and the journey of creating Skinfix. Amy discusses the brand's origins, its unique formulation, and the strategic decisions made during its launch and growth, particularly with retail partners like Target and Sephora. She emphasizes the importance of product differentiation, quality formulation, and the evolving support from Sephora as a key factor in t... | 31m 23s | ||||||
| 8/18/25 |  Alli Ball @ Food Biz Wiz | In this episode of the Omnichannel Marketer, Alli Ball, founder of Food Biz Wiz, shares her journey in the food industry and how she helps emerging brands succeed in wholesale. She emphasizes the importance of understanding market fit, finding the right channels, and optimizing operations. Alli discusses the challenges of getting attention from wholesale buyers and the difficulties of the distributor-retail model. She also provides insights on driving velocity in retail and recommends tools ... | 33m 53s | ||||||
| 2/17/25 |  Rick Wittenbraker @ Howler Brothers | In this episode of the Omnichannel Marketer, Kait interviews Rick, a partner at Howler Brothers, who shares his journey from private equity to brand building. He discusses his early career at Yeti Coolers, where he developed innovative marketing strategies that helped establish the brand. Rick emphasizes the importance of brand identity and community in marketing, and how his experiences as an investor have shaped his approach to business. He also highlights the significance of e... | 38m 01s | ||||||
| 1/20/25 |  Danny Taing @ Bokksu | In this episode, Kait interviews Danny Taing, founder of Bokksu, who shares his journey from studying Japanese in Japan to creating a successful omnichannel brand that bridges cultures through Japanese snacks. Danny discusses the evolution of Bokksu, the importance of customer feedback, the challenges of the subscription model, and the acquisition of Japan Crate to enhance their retail presence. He emphasizes the significance of building strong brands and the need for a focus on retention in ... | 28m 01s | ||||||
| 12/16/24 |  Rachel Soper Sanders @ Rootine | In this episode, Rachel, founder of Rootine, shares her personal journey and the inspiration behind her brand. She discusses the lack of innovation in the holistic health industry and how Rootine aims to bring science-backed solutions to the market. Rachel explains the customer journey and the different products offered by Rootine. She also talks about the importance of her role as a mom in shaping the brand and connecting with her target audience. Rachel shares her strategy for launching in ... | 23m 08s | ||||||
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| 9/23/24 |  Shray Joshi @ Good Peeps | In this episode, Shray Joshi, founder of Good Peeps, discusses the shift to retail media and the importance of digital retail marketing for CPG brands. He explains the concept of a retail media network and how it encompasses third-party marketplaces, retailer. coms, and underlying technology platforms. Shray shares strategies for driving retail traffic, such as sponsored search, paid ads, and influencer content. He emphasizes the significance of organic influencer partnerships and colla... | 28m 18s | ||||||
| 8/5/24 |  Colin Flood @ Unreal Snacks | On the latest episode of the Omnichannel Marketer, I had the pleasure of speaking with Colin Flood, VP of Marketing at Unreal Snacks. Unreal Snacks is a better-for-you chocolate snack brand. Unreal Snacks started in convenience and drug stores (CVS, Walgreens) ten years ago and through trial and error made it to natural grocery, where it gained the traction required to get to successful in mainstream grocery and convenience.. True to this podcast, today Unreal Snacks has omnichannel ... | 2m 49s | ||||||
| 7/22/24 |  Lisa Bubbers @ Studs | Retail & eCom, the one-two punch for evolving an entrenched category. On the latest episode of the Omnichannel Marketer, I spoke with Lisa Bubbers, Chief Marketing and Brand Officer at Studs. Studs is a new entrant in the ear piercing category – positioning itself as a piercing company instead of an earring brand. In contrast to Claire’s or the mall kiosk which is where children go to get their first piercing with a piercing gun (myself included), Studs focuses on needle piercings... | 31m 08s | ||||||
| 6/3/24 |  Foujan Volk @ Parachute | Without brand, growth and performance marketing are just flashes in the pan. In the wake of iOS 14 privacy changes & rising CACs, we’re no longer in an era where growth at all costs is a viable strategy anymore. I recently had the pleasure of speaking with Foujan Volk, the VP of Brand & Marketing at Parachute Home. She was the first marketing hire at Parachute Home and built the brand from the ground up. Parachute Home is an emerging brand in the home goods category with a range... | 36m 12s | ||||||
| 5/20/24 |  Sarah McNamara @ Peter Thomas Roth | Meet your customer where they want to shop. On the latest episode of the Omnichannel Marketer, I had the pleasure of talking with Sarah McNamara, Executive Vice President & General Manager at Peter Thomas Roth Clinical Skin Care and Naturally Serious Skin. Sarah is a beauty industry veteran, having worked at Unilever, L’Oreal, and grew her own beauty brand, Miracle Skin Transformer to $35M in revenue before selling it. Now she oversees Peter Thomas Roth. Peter Thomas Roth started ... | 25m 59s | ||||||
| 5/6/24 |  Preston Rutherford @ Chubbies | In this episode, we meet Preston Rutherford, Co-Founder of Chubbies. Chubbies was born in 2011 in San Francisco, they create men's shorts that aim to make every day feel like Friday at 5pm, bringing that chill vibe and good times to their audience. In this episode, we discussed omnichannel business, key lessons learned, and strategies for supporting omnichannel growth. Topics covered Chubbies' unique and fun approach to men's shorts and activewearChallenges and misconceptions when transiti... | 34m 10s | ||||||
| 4/22/24 |  Chad Wilson @ Olipop | In this episode, we meet Chad Wilson, Head of Marketing at Olipop. Olipop is a better-for-you soda brand on a mission to make the world healthier and happier. In this episode, we discussed growth into retail, structuring marketing teams, understanding the customer journey, and staying close to consumers. Topics covered Brand awareness and brand storytellingEquity metrics to measure campaigns performanceUnderstanding and connecting with consumers emotionally.Structuring and organizin... | 34m 21s | ||||||
| 3/4/24 |  Chris Hobson founder @ Rare Beauty Brands | In this episode, we meet Chris Hobson, President and CEO of Rare Beauty Brands. Rare Beauty scales challenger brands with expertise in innovation, marketing, and infrastructure across various channels. In this episode, we discussed retail, e-commerce, direct-to-consumer channels, and how to build and scale an omnichannel brand in the beauty industry. Topics covered Omnichannel distribution strategyStarting in luxury retailersThe rise of Korean beautyUsing retail for profitabl... | 30m 07s | ||||||
| 5/29/23 | Hasan Hasmani @ Underdog Games | In this episode, we meet Hasan Hasmani, founder and CEO at Underdog Games. Underdog Games creates family board games, most notably the “Trekking” game series, including Trekking the National Parks, Trekking Through History, and HerStory. Hasan shares the founding story of the business and the road to $5M in annual sales. Topics covered in this episode The nuance of marketing board gamesThe role of Amazon in board game marketingPivoting acquisition channels where ROAS is hi... | 19m 17s | ||||||
| 5/29/23 |  Matt Mullenax @ Huron | In this episode, we meet Matt Mullenax, the founder, and CEO at Huron. Huron is a men’s skincare brand. Matt shares how his own personal experience with experience with skincare led him to found Huron and fuels his passion and drive as a founder. Topics covered in this episode The value of being human and telling relatable storiesImmediate feedback loops on DTC and AmazonPrice control on AmazonValue of playbooksKey Takeaways Strive to make your brand humanKnow your infrastructur... | 22m 25s | ||||||
| 5/15/23 |  Cedar & Lauren @ The Good Patch | In this episode, we meet Cedar Carter, CEO of the Good Patch and Lauren Farraye, head of Ecommerce & Digital at The Good Patch. The Good Patch is a plant and hemp-based wellness patch experiencing triple-digit growth and available in 10,000 retail locations. Topics covered in this episode Organic retail first expansionWhat an Omnichannel strategy looks likeThe value of a brand compassLearnings from launching in TargetWhat is middle funnel in CPGSpeaking in resultsKey Takeaways A b... | 26m 22s | ||||||
| 5/1/23 |  Ronak Shah @ Obvi | In this episode, we meet Ronak Shah, the founder, and CEO at Obvi. Obvi is a flavored collagen supplement brand doing ~$15M in annual revenue. We will hear how Ronak went from being an accountant to a marketing agency owner and CEO of a hot CPG brand. As well as how he is gearing up for a big launch in Walmart this summer. Other topics covered in this episode Cold outreach tactics for big retail How to pitch WalmartPackaging changes for big retailRebate programs to drive in... | 23m 19s | ||||||
| 4/24/23 |  Sandra Velasquez @ Nopalera | In this episode, we meet Sandra Velasquez, the founder, and CEO at Nopalera. Nopalera is a Mexican botanical for bath and body that celebrates Latina culture. We will hear how Sandra went from being a CPG sales manager and singer in the Latin rock band to founding a sought-after luxury bath and beauty brand that turned down a Shark Tank deal. Other topics covered in this episode How to build a strong foundationWhy bath & body productsHow to share a POVThe launch of NopaleraS... | 30m 43s | ||||||
| 4/10/23 |  Mike De Santis @ Canopy | Meet Mike De Santis, the founding marketer at Canopy, and Director of Business Operations. Canopy is the first beauty-focused humidifier and a byproduct of Doris Dev, a full-suite product development agency. . We will learn the backstory of Canopy and how it’s sold over 100k units in 3 years, and how it manages to get a 80% subscription rate on its filters. Other topics covered in this episode Creating a new consumer product categoryMoving beyond one-and-done purchasesBrand ... | 25m 45s | ||||||
| 4/3/23 |  Live from the National Hardware Show | In this episode, Kait is at the National Hardware Show in Las Vegas, where she met four hardware experts: Alyssa DeSio from ParagonScott Collins from YATBrian Nooner from Twist & SealCurtis Newman from DK2 Topics covered in this episode Representing a portfolio of brandsBrand licensing and partnershipsGoing from OEM to a consumer brandThe nuance of selling in online retail marketplacesRole of distributors in hardware and durable good distributionRole of customer service in hardware and... | 29m 06s | ||||||
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Chart Positions
2 placements across 2 markets.
Chart Positions
2 placements across 2 markets.