Demonstrating the True Value of P2P Fundraising with American Foundation for Suicide Prevention’s Kathe Goller & Mike Lamma

About this episode

The episode discusses the evolution and value of peer-to-peer fundraising with leaders from the American Foundation for Suicide Prevention.

Peer-to-peer fundraising continues to hold a meaningful place in many organizations. But as revenue strategies diversify and new channels emerge, it’s facing fresh scrutiny, often from leaders who haven’t grown up in the P2P space. That shift is prompting important questions about where it fits and how its value is defined. In this episode, Marcie Maxwell sits down with Kathe Goller, Senior Director of Community Fundraising, and Mike Lamma, Executive Vice President and COO at the American Foundation for Suicide Prevention. Together, they share the journey of building one of the most recognized walk programs in the country and what it took to move from early skepticism to sustained growth and long-term impact. Kathe and Mike reflect on the key decisions and moments that helped establish peer-to-peer as a vital part of their organization’s success. They unpack how to communicate value beyond revenue, especially in times of increased pressure, and what it means to truly know your worth as a P2P leader. The conversation also explores how internal perspectives shifted from competition to collaboration, helping peer-to-peer earn its place alongside more traditional development…

People in this episode

Host: Marcie Maxwell

Guests: Kathe Goller, Mike Lamma

Topics covered

• peer-to-peer fundraising
• organizational growth
• community fundraising
• leadership confidence
• internal alignment

Keywords

• peer-to-peer fundraising
• AFSP
• community fundraising
• leadership
• organizational success
• fundraising strategies

Mentioned in this episode

Organizations: American Foundation for Suicide Prevention, AFSP

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