The PARTNERNOMICS Show

Today, our guest on The PARTNERNOMICS® Show is Jay McBain, Chief Analyst at Omdia.Jay McBain is an accomplished speaker, author and innovator in the IT industry. Named Channel Influencer of the Year by Channel Partners Magazine, Top 40 Under Forty by the Business Review, Channel A-List by CRN, Top 8 Thought Leader by Channel Marketing Journal, Top 20 Visionary by ChannelPro, Top 25 Newsmaker by CDN Magazine, Top 50 Channel Influencer by Penton, Top 100 Most Respected Thought Leader by VSR Magazine, Global Power 150 by SMB Magazine, and Top 250 Managed Services Executives by MSPmentor. Jay is often sought out for keynotes, thought leadership and future industry guidance. He has spent his 30-year career in various executive channel sales, marketing, strategy roles within IBM, Lenovo, Autotask, ChannelEyes, Forrester, and now Canalys. Jay is the chief analyst for global channels at Canalys - the world's leading analyst firm with a distinct focus on channels, partnerships, alliances, and ecosystems. Jay has led several communities at CompTIA including Vendor Advisory Council, Managed Services Community, Advancing Women in Tech and Emerging Tech. He is also a board member of Channel Partners, Channel Vanguard Council, Ziff Davis Leadership Council, and CRN Channel Intelligence Council. As a futurist, and long standing member of the World Future Society, Jay is a recognized expert in the future of channels, alliances, partnering ecosystems and the study of emerging go-to-market models. An avid blogger, community, and social media expert, he has developed an innovative channel tech stack highlighting the importance of channel data and automation. Jay has lived in Calgary, Winnipeg, Toronto, Raleigh, Albany & Boynton Beach. He actively gives back to the community and been on the board of the United Way, National Cristina Foundation, and Junior Achievement. Key Insights: Services Now Outpace Products In Growth, Making Partner Ecosystems Essential For Scale Millennial Buyers Prefer Integrated Best Of Breed Stacks And Avoid Traditional Sales Motions Ecosystems Determine Winners, As No Company Succeeds Without Alliances, Integrations, and Services Partners Deals Are Shaped By Twenty-eight Buying Moments and An Average Of Seven Influencing Partners LAUNCH Provides Leaders A Clear System For Building Profit-Focused Partnership Programs Around These Moments A Small Percentage Of Partners Produce Most Results, So Leaders Must Recruit Broadly And Invest In Proven Performers *********Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the:*ONLY University-backed partnership methodology certification (SPLP®)*ONLY partner training curriculum used by University MBA programs across the globe*ONLY University-backed Co-Selling process certification*10 partnership-centric courses, hundreds of topical videos

Today, our guest on The PARTNERNOMICS® Show is Catherine Mores, Co-founder of Sorted Collective. Catherine Mores is a founding partner of Sorted Collective, where she leads brand strategy and creative direction for organizations ready to grow with purpose. With a background spanning agency creative leadership and nearly two decades as an independent creative contractor, she brings deep expertise in building brands that drive connection, clarity, and impact. Catherine's work blends strategy with hands-on creative execution, helping teams align their vision and voice across every touchpoint. She’s collaborated with brands large and small, particularly in the nonprofit and health sectors, to translate complex missions into meaningful stories. At Sorted Collective, Catherine focuses on turning strategy into compelling narratives that move audiences and advance business goals. Sorted Collective's flagship service is a 90-day sprint that overhauls fragmented marketing by consolidating strategy, creative, and digital execution under one senior team, delivering unified messaging, better ROI, and clearer growth traction in 3 months. They are actively having conversations for Q1 and Q2 sprints. Key Insights: Strategic Partnerships Can Evolve Into High-Value Joint Ventures Clarity and Focus Drive Effective Marketing A 90-Day Sprint Model Accelerates Alignment and Results Creativity and Human Insight Remain Irreplaceable Know Your Identity Before Marketing Anything Data Informs, Intuition Innovates Reach out to Catherine Mores:www.linkedin.com/in/cathymores Check out their company: www.seeitsorted.com *********Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the:*ONLY University-backed partnership methodology certification (SPLP®)*ONLY partner training curriculum used by University MBA programs across the globe*ONLY University-backed Co-Selling process certification*10 partnership-centric courses, hundreds of topical videos

Today, our guest on The PARTNERNOMICS® Show is Matthew Rolnick, Senior Vice President of Partnerships & Events of Real American Beer. Matthew is the SVP of Partnerships & Events for The Real American Beer (Tag Teamed with Hulk Hogan and a Current Championship Team) Additionally, he's an Amazon Best-Selling Author, Forbes Council Member & Contributing Writer, Udemy Instructor (with w/145k+ students), and a past LinkedIn Top Entrepreneurship Voice. Key Insights: Partnerships as Growth Accelerators Personal Branding Drives Business Opportunities The Power of “Find Your Yay” Internal Collaboration Fuels External Success Innovation and Differentiation in Competitive Markets Check out their beer finder; it helps people find the beer. https://therealamerican.com/pages/beer-finder Reach out to Matthew Rolnick:https://www.linkedin.com/in/mattrolnick/ *********Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the:*ONLY University-backed partnership methodology certification (SPLP®)*ONLY partner training curriculum used by University MBA programs across the globe*ONLY University-backed Co-Selling process certification*10 partnership-centric courses, hundreds of topical videos

Today, our guest on The PARTNERNOMICS® Show is Barry Barrett, an Expert EOS Implementer® with EOS Worldwide. Barry is an Expert EOS Implementer® | Business Coach | Sales Trainer & Coach | Speaker | Entrepreneur | Owner of Business With Purpose Key Insights: Resilience and Reinvention The Power of Mindset and 10x Thinking Sales and EOS Integration Integrity as a Core Value Clarity, Focus, and Alignment Culture and Accountability Reach out to Barry:https://www.linkedin.com/in/barrybarrett/eosworldwide.com/barry-barrett *********Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the:*ONLY University-backed partnership methodology certification (SPLP®)*ONLY partner training curriculum used by University MBA programs across the globe*ONLY University-backed Co-Selling process certification*10 partnership-centric courses, hundreds of topical videos

Today, our guest on The PARTNERNOMICS® Show is Tzvi Schwartz, Expert® EOS Implementer at EOS Worldwide. Tzvi is incredibly passionate about helping business owners run a better business. As the owner of an electrical contracting firm, Tzvi ran a great business… but not without experiencing all the the issues that often cripple mid-size businesses. After 16 years, Tzvi sold the company and joined a larger union firm as the Director of Business Development. It didn’t take long before Tzvi discovered that the company may have been larger in size… but they still struggled with the very same issues! When the business took on EOS everything started to fall into place. Getting the right people in the right seats – following the processes, was a real game changer. The company grew 400% over just 4 years. After the company graduated from their Certified EOS Implementer, Tzvi continued the EOS roll out company wide, effectively helping the company achieve it’s vision. Upon seeing the remarkable results EOS provided, Tzvi chose to leave his position from the leadership team and pursue his passion of helping other business owners run a better a business and live a better life.Tzvi is available for business coaching work and for keynote speaking at any business function. Key Insights: Lessons On Growth and Reinvention From Practitioner To Leader Building The Right Team Through Vision and Alignment Accountability As An Ongoing Leadership Discipline Purpose Beyond Profit, Driving Sustainable Success Reach out ot Tzviwww.linkedin.com/in/tzvischwartzhttps://eosworldwide.com/tzvi-schwartzhttps://mythriveability.com/ *********Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the:*ONLY University-backed partnership methodology certification (SPLP®)*ONLY partner training curriculum used by University MBA programs across the globe*ONLY University-backed Co-Selling process certification*10 partnership-centric courses, hundreds of topical videos

Today, our guest on The PARTNERNOMICS® Show is Edward Kerr, Co-Founder & CEO of Practis. Edward Kerr is the Co-Founder and CEO of Practis, a patented role-play technology platform that helps organizations build conversational fluency across their sales and customer-facing teams. Before launching Practis, Ed spent nearly two decades as a professional actor, appearing in more than 100 episodes of primetime television and feature films. Drawing on his performance background, he recognized the gap in how companies train people for critical business conversations and developed an automated conversation simulator—first launched as a consumer app featured by Apple, and later expanded into an enterprise solution. A graduate of Vanderbilt University and a Kansas City native, Ed is passionate about helping professionals gain confidence through practice. He now leads Practis from Kansas City, where he lives with his family. Key Insights: A Unique Journey from Acting to Entrepreneurship Transforming Conversation Training with AI Building Sales Confidence Through Repetition Driving ROI with Scalable Sales Enablement *********Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the:*ONLY University-backed partnership methodology certification (SPLP®)*ONLY partner training curriculum used by University MBA programs across the globe*ONLY University-backed Co-Selling process certification*10 partnership-centric courses, hundreds of topical videos

Today, our guest on The PARTNERNOMICS® Show is Jennifer Vazquez, a Certified EOS® Implementer at EOS Worldwide. Jennifer's entrepreneurial journey began at 24 after realizing corporate life wasn’t for her. She entered real estate finance, but the Great Recession led to bankruptcy. As a single mom, she pivoted and quickly built a business with 30+ professionals and 1,000 clients. Driven by a passion for children, she acquired a failing preschool and scaled it to three locations, 50 staff, and 300+ students. When operations became overwhelming, she restructured using EOS, built strong leadership, and increased profitability. In 2021, she exited through a private equity acquisition that retained her team and model. A year later, the leadership team won regional awards for performance and retention. Today, as a Certified EOS Implementer®, she helps entrepreneurs to scale effectively, strengthen culture, and reclaim balance. With experience, grit, and humor, she empowers businesses to reach their full potential while helping owners and teams thrive. Key Insights: From Entrepreneur to EOS Implementer: A Proven Growth Journey EOS + Strategic Partnerships = Acceleration Scaling is Possible — But Only If You Let Go Self-Implementing EOS: Yes, But With Caution Strategic Partnerships Begin With Aligned Vision EOS Tools as Enablers of Execution and Focus On Decision-Making: Create Leaders, Not Followers Reach out to Jennifer Vazquez:https://www.linkedin.com/in/jennifer-vazquez-0a8733100/ *********Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the:*ONLY University-backed partnership methodology certification (SPLP®)*ONLY partner training curriculum used by University MBA programs across the globe*ONLY University-backed Co-Selling process certification*10 partnership-centric courses, hundreds of topical videos

Today, our guest on The PARTNERNOMICS® Show is Brendan King, Co-Founder & CEO of Vendasta. Brendan King is the Co-founder and CEO of Vendasta. Vendasta is the #1 platform for selling digital solutions to small business. Vendasta believes in local businesses. Vendasta sees that they are getting Starbucked, Amazoned and Walmarted to death. Local businesses simply lack the tools expertise to compete. Vendasta is changing that. It's technology platform, combined with best of breed software vendors and the brand and expertise of a local media company, agency or vertical partner that the small business knows and trusts, provides small business with the tools and expertise they need to succeed. Intense, boisterous, imaginative. Brendan King, CEO of Vendasta is the innovative force of the company. Brendan has built a fantastic team of 260 and growing Vendastians and is committed to finding the best and brightest. It’s his ability to look at the big picture while maintaining quality on the finest details that ensures Vendasta’s success. ”Before founding VendAsta, Brendan served as COO and a Director of Point2 Realty solutions. From 2002 through 2007 Brendan was the visionary and entrepreneurial driving force behind Point2 Agent, growing its membership to over 165,000 agents and brokers in 85 countries. In 2007, he was named one of the '100 Most Influential Real Estate Leaders' by Inman News. Brendan also served as Point2 Technologies Director of Marketing from 2000 to 2002. Brendan founded and sold two successful computer retailing operations. Delron Computers (1990-1995) and CompuSmart (1995-2000), the later of which was franchised nationally across Canada. Brendan also worked for Cameco Corporation as a Geophysicist and holds an Advanced Bachelor of Science degree in Physics from the University of Saskatchewan.Those of you who are familiar with Brendan will know that his laugh is frequent, infectious and identifiable in a room of 200 people. Key Insights: From Physics to SaaS: A Nonlinear Journey into Tech Leadership Building Vendasta: A Channel-First Go-to-Market Strategy Product-Led Growth Before It Had a Name Strategic Partnerships: Lower CAC, Higher Impact Leadership Philosophy: Optimism and Discipline Evolving from COO to CEO: Strategy vs. Operations Lessons from Hindsight: Aligning Growth and Efficiency Vendasta’s AI Strategy: Model Agnostic, Transparent, and Practical Future-Proofing Jobs with AI Enablement *********Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the:*ONLY University-backed partnership methodology certification (SPLP®)*ONLY partner training curriculum used by University MBA programs across the globe*ONLY University-backed Co-Selling process certification*10 partnership-centric courses, hundreds of topical videos

Today, our guest on The PARTNERNOMICS® Show is Gavin Brauer, a Certified EOS® Implementer at EOS Worldwide. Gavin Brauer is a multi-industry entrepreneur and Certified EOS® Implementer who helps leadership teams clarify their vision, execute with real accountability, and work together as a healthy, cohesive team. With a diverse background spanning consumer brands, health-tech, manufacturing, family-office services, and nonprofits, Gavin brings sharp instincts and real-world experience to his clients. He is the founder of KindHuman Bicycles in Toronto which he started in 2013. Known for his hands‑on, pragmatic, and “show‑don’t‑tell”style, Gavin thrives helping leaders cut through complexity, get aligned, and drive practical, lasting results. Gavin is deeply passionate about building great and enduring organizations that make the world better.Gavin loves helping people run a better business that makes the world better! Key Insights: The Hidden Toll of Entrepreneurship Why “Safe” Business Decisions Can Be the Riskiest The Psychological Weight of Perceived Failure The Critical Role of Mentorship and Outside Perspective Investing in Inner Work through Coaching Passion Alone Isn’t Enough - Execution and Sustainability Matter Vulnerability as Strategic Leadership Reach out to Gavin Brauer: https://www.linkedin.com/in/gavinbrauer/ https://www.eosworldwide.com/gavin-brauer *********Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the:*ONLY University-backed partnership methodology certification (SPLP®)*ONLY partner training curriculum used by University MBA programs across the globe*ONLY University-backed Co-Selling process certification*10 partnership-centric courses, hundreds of topical videos

Today, our guest on The PARTNERNOMICS® Show is Christopher Croner, Ph.D., Principal of SalesDrive, LLC. Dr. Christopher Croner is a Principal with SalesDrive, LLC, a firm that specializes in the selection and deployment of high performing salespeople. Dr. Croner is co-author of the book, "Never Hire a Bad Salesperson Again," now in its second edition, detailing his research and practice in identifying the non-teachable personality traits common to top producers. Dr. Croner developed the proprietary DriveTest® assessment and Drive Interview for salesperson selection. Using this system, he has helped over 1,500 companies to hire and develop top-performing salespeople, administering over 150,000 assessments worldwide. Dr. Croner received his BA in Psychology from DePaul University, and his Masters and Ph.D. in Clinical Psychology from Southern Illinois University at Carbondale. Key Insights: "Drive" is the Differentiator Bridging Psychology and Sales Performance Measuring What Matters Smarter Sales Hiring A Strategic Tool for Sales Leaders and Partners Reach out to Christopher Croner:https://www.linkedin.com/in/christophercroner/https://salesdrive.info/ *********Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the:*ONLY University-backed partnership methodology certification (SPLP®)*ONLY partner training curriculum used by University MBA programs across the globe*ONLY University-backed Co-Selling process certification*10 partnership-centric courses, hundreds of topical videos

Today, our guest on The PARTNERNOMICS® Show is Dmitrius Garcia, President of xAmplify. Dmitrius Garcia is the President of xAmplify, a leading Partner Ecosystem Platform that empowers enterprises to orchestrate, scale, and automate their indirect sales and marketing programs. With a deep background in corporate strategy, M&A, and technology-driven growth, Dmitrius leads xAmplify’s vision to solve fragmentation in the channel through AI, automation, and data intelligence. Under his leadership, xAmplify is transforming how companies engage partners, accelerate go-to-market execution, and unlock new revenue streams globally. Key Insights: Strategic Simplicity in Channel Ecosystems AI-Powered Partner Enablement Misconceptions Around Tools and Technology The Human Element Remains Central Framework for Scalable Partner Programs The Evolution of Ecosystem Thinking AI as a Force Multiplier, Not a Replacement Reach out to Dmitrius Garcia:https://www.linkedin.com/in/dmitriusgarcia/ *********Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the:*ONLY University-backed partnership methodology certification (SPLP®)*ONLY partner training curriculum used by University MBA programs across the globe*ONLY University-backed Co-Selling process certification*10 partnership-centric courses, hundreds of topical videos

Today, our guest on The PARTNERNOMICS® Show is Greg Unruh, Managing Partner and CEO of Unruh Enterprises. Greg Unruh — Strategic Partnership Leader & Certified PARTNERNOMICS® Implementer With 25+ years of experience building high-impact partner ecosystems, Greg Unruh knows what it takes to turn partnerships into profit. From early-stage growth to enterprise transformation, he’s helped organizations across industries scale smarter through indirect sales and strategic collaboration. As one of only 12 globally Certified PARTNERNOMICS® Implementers and a Strategic Partnerships Leadership Professional (SPLP®), Greg brings a proven framework that delivers consistent, measurable outcomes—regardless of industry. Think of PARTNERNOMICS as the "Sandler" of strategic partnerships: the gold standard for those who want to lead, not follow. Greg’s passion for mentoring, innovation, and system-driven execution has helped companies move from stagnation to success by building aligned, scalable, and high-performing partner programs. Follow along to learn from Greg’s insights and real-world experience leading partner strategies that work. Key Insights: Role-Based Partner Pairing Drives Scalable Engagement Personal Connection Precedes Performance Content Strategy Is a Force Multiplier If You’re Not Top of Mind, Someone Else Is AI as a Strategic Content Curation Tool Score, Segment, and Prioritize Partner Contacts Reach out to Greg Unruh:https://www.linkedin.com/in/unruh/http://www.unruhenterprises.com *********Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the:*ONLY University-backed partnership methodology certification (SPLP®)*ONLY partner training curriculum used by University MBA programs across the globe*ONLY University-backed Co-Selling process certification*10 partnership-centric courses, hundreds of topical videos