Your Copy Has Lost Its Soul The AI Copy Problem That's Killing Your Brand Trust with Mike Samuels

About this episode

Ryan Lang and Mike Samuels discuss the dangers of outsourcing brand voice to AI and its impact on client conversion.

If your copy sounds like everyone else, it is costing you clients and you will never see it on a spreadsheet. In this episode, Ryan Lang talks with Mike Samuels, Empire Partners' head copywriter and one of the most respected voices in direct response and personal brand copy. Together, they dig into the one thing most business owners and coaches are getting dangerously wrong: outsourcing their voice entirely to AI and wondering why nothing is converting. From the trust recession and the pratfa...

People in this episode

Host: Ryan Lang

Guest: Mike Samuels

Topics covered

• copywriting
• AI in marketing
• brand trust
• direct response
• personal branding

Keywords

• copywriting
• AI copy
• brand trust
• business owners
• marketing

Mentioned in this episode

Organizations: Empire Partners

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