
Direct to You with PetStore Direct Co-Founder Elena Volnova
From The Pawcast - The Business Side of the Pet Industries by Dr. Molly & Todd Rowland
May 7, 2024 · 26 min · Season 2 · Episode 11
About this episode
Dr. Molly & Todd discuss PetStore Direct's history and affiliate program with co-founder Elena Volnova.
In this episode Dr. Molly & Todd talk with PetStore Direcect co-founder Elena Volnova to discuss the company's history, philosophy, and their affiliate program for groomers. Elena emphasized the importance of educating customers about product use and the role of affiliate pages in promoting specific products. Lastly, she shared the company's plans for international expansion, the development of a new warehouse, and the expansion of their online presence, inviting groomers at all levels to become affiliates and have a platform to educate clients (and earn some extra $)! (20+) Facebook Pet Store Direct (20+) Facebook The PawCast
People in this episode
Hosts: Dr. Molly, Todd Rowland
Guest: Elena Volnova
Topics covered
- pet industry
- affiliate marketing
- grooming
- customer education
- international expansion
Keywords
- PetStore Direct
- affiliate program
- groomers
- customer education
- international expansion
Mentioned in this episode
Organizations: PetStore Direct
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- The 50% Commission Debate – Finding Balance for Groomers and Business Owners · May 15, 2025 · 18 min
- Season 3 Introduction - Metrics Matter · January 31, 2025 · 10 min
- Expanding, Retirement, Looking at the $ and More w/ Jamie Buccheri · September 9, 2024 · 35 min
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