Don’t Sell Yourself Short! Building a Perfume Business Without the Discount Spiral

About this episode

Karen Gilbert discusses the pitfalls of competing on price in the perfume business and emphasizes the importance of building a brand based on quality and authenticity.

It’s easy to think that the best way to stay ahead in business is by watching your competitors and lowering your prices when they do. But as Karen explains in this episode, that common fear-driven reaction often backfires. Responding to competition by undercutting your value can leave you overwhelmed, undervalued, and unsure of your direction. Karen breaks down why “cheaper” is rarely the answer, how to build a business rooted in confidence and authenticity, and what it really takes to attract the right customers, whether you’re a perfumer or creative entrepreneur. KEY TAKEAWAYS Don’t let fear of competition dictate your choices. Competing on price is a race to the bottom; focus on your quality and what sets you apart. When each business focuses on its unique strengths and client experience, they can all thrive. True customer loyalty comes from trust, quality, and connection. Not from your being the cheapest. If you are struggling to resist the temptation to lower your prices, learn from those who have been where you are now. Seek out courses, community, or mentoring to strengthen your mindset and business skills. BEST MOMENTS “Please, for the love of everything, don't compete on…

People in this episode

Host: Karen Gilbert

Topics covered

• business strategy
• pricing
• customer loyalty
• value proposition
• entrepreneurship

Keywords

• perfume business
• discount spiral
• customer trust
• business mindset
• creative entrepreneur

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