The Pet Photographers' Journal
Welcome to The Pet Photographers' Journal, a practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability.I’m Ina J, a pet photographer who turne...
Insights from recent episode analysis
On the show
- Erin Ollila1 ep
- Michelle Marchant1 ep
- Stacey Sherman1 ep
Audience Interest
Podcast Focus
Publishing Consistency
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Based on 1 signal.
Built from
By chart position
- 🇨🇦Canada · Visual ArtsHOME#2912K to 62K
- 🇳🇿New Zealand · Visual Arts#10393 to 492
- Per-Episode Audience
Est. listeners per new episode within ~30 days
12K to 62K🎙 Weekly cadence·61 episodes·Last published 1w ago - Monthly Reach
Unique listeners across all episodes (30 days)
24K to 125K🇨🇦99%🇳🇿1% - Active Followers
Loyal subscribers who consistently listen
13K to 68K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
—
* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 10/12/26 | Consistent Bookings With a Full-Time Job: How Coaching Helped This Pet Photographer Get Fully Booked Three Seasons in a Row | Sharon Canovas used to charge $75 for a session with around 40 photos, and it was turning into a very expensive hobby. Today her average sale is around $2,000, and she has booked out spring, summer and autumn in a row. She did it while working full time as a stunt woman, and while recovering from a concussion.In this episode, Ina sits down with Sharon, a pet photographer in Hamilton, Ontario, who has spent twenty years doing stunts for film and TV. Sharon first came on the podcast in February, after her first fully booked spring. They talk about marketing for pet photographers when your time is not your own, why she raised her prices three times, how she sells photo albums, and what changed when she moved from Ina's marketing workshop into the Mastermind.Key takeaways:A planned year keeps your marketing going when you can't. Sharon got a concussion last year, and this year it brought panic attacks, anxiety attacks and having to teach herself Photoshop again. Because she had already planned her marketing for the year, with everything scheduled in HoneyBook and her landing pages done, she could keep going one small step at a time.Three things a night will move your marketing forward. Sharon sets a marketing goal for the month, and each night she writes down three things she has to do the next day to support it. On set she can be gone fifteen hours a day, so she answers emails and blogs in her lunch hour and photographs dogs on the weekend.Posting on social media is not marketing. Before the workshop, Sharon would post, hold her breath and hope for the best. She dropped business cards at pet stores, and the only thing that reliably worked was the Pet Expo. Now she runs a variety of marketing, and she is taking half of November off to plan next year.The clients who value your work won't question your prices. Sharon went from $75 to $250 to $350, and says it got scary. What settled it for her was hiring a pet photographer herself, for close to $1,400. Her average sale is now around $2,000, and she is raising her prices again next year.Put the album in their hands before you talk about it. The photo album is what Sharon sells most. At every consultation the album is in the client's hands while she talks, and she shows videos of albums she has designed for other clients so they can picture their own. A payment plan helps too: "A lot of people don't wanna put two thousand dollars on their credit card."The group is where the ideas get better. Sharon brought an idea to the Mastermind: a colour palette to help clients work out what to wear next to their dog's coat. Ina built it in under an hour, and every member now has it. "It's a very lonely business," Sharon says, "and coming up with ideas sometimes it can be very exhausting."Connect with Sharon:Website: https://canovasphotography.comInstagram: @scanovasphotographyResources mentioned:Sharon's first episode on The Pet Photographers' Journal, February 2026:Listen on CaptivateListen on SpotifyWork with me in The Consistent Bookings MastermindThe Consistent Bookings Mastermind is currently open for enrolment. It's a group coaching container focused on implementation support to help you build your repeatable marketing system, with full support across pricing, sales and mindset.Apply here → The Consistent Bookings MastermindConsistent Bookings AuditIf you're getting inconsistent bookings and you don't know what's causing it, do the free consistent booking audit quiz to find out which gaps is costing you.Complete the audit here.Connect with InaInstagram: @inaj.thepetphotoceoEmail: [email protected] & Coaching for Pet Photographers: https://www.inajeducation.com/coaching | 40m 42s | ||||||
| 9/28/26 | From Inconsistent Bookings to Booked Out: How This Pet Photographer Booked 14 Sessions and Raised $87K | In April, Aubri Poon wrote down her dream result: another successful calendar contest, and $10,000 donated to dog rescues. By August, the beer can label contest she ran with a Calgary brewery had raised $87,341 for the Calgary Humane Society. A separate campaign, a birthday giveaway she launched during the Marketing System Workshop, had booked 14 sessions and filled her calendar into October. In this episode, Ina sits down with Aubri, a Calgary dog photographer who went full time in August 2025 after twenty two years as a flight attendant. Before this year, her bookings were few and far between. They walk through both campaigns step by step, and the pet photography marketing structure behind each one, from the entry form to the press release to the email drip campaign. Key takeaways: Start with the ordering appointments you haven't booked. Aubri had clients she had photographed and never brought in to see their photos. Her first win in coaching wasn't a new campaign. It was booking one of those clients in, and they ordered over $2,000 of wall art. A giveaway only works if it is set up for clients who will spend. Aubri says she doesn't believe in giving sessions away, so she put qualifying questions and disclaimers in the entry form to set expectations before anyone entered. Over 25 people entered, she made offers to 17, and 14 booked and confirmed. The sales so far are $2,500, $2,500, $1,500 and $700, with more ordering appointments still to run. You don't need an ad budget to get press. Aubri had never thought of sending a press release. She used Ina's template, sent it to Calgary news stations, and the campaign was covered on Global News. She then worked out which Calgary radio DJs were dog people and messaged them directly, which got her an interview on air. A cause campaign should also bring in bookings. Ina coached her on how to keep her own business visible while the contest ran. Two months after telling Ina she didn't have enough enquiries to need one, Aubri built an email drip campaign with a special offer session, and three people beyond the winners had already contacted her about it, with a week still to go. Your own call recordings show you where you lose sales. Aubri now runs her consultation and ordering appointment recordings through AI to check what she missed, the questions she skipped, and the objections she didn't answer. Connect with Aubri: Website: https://www.aubripoon.com Instagram: @aubri_poon_photography Resources mentioned: The Furever Golden Tale beer label contest: https://www.gogophotocontest.com/fourdogsbrewing Four Dogs Brewing Co.: https://www.fourdogs.ca The story behind the four dogs: https://www.fourdogs.ca/about-us.html Aubri on A Woman a Day with Tyler and Danaye: https://www.iheart.com/podcast/962-tyler-danaye-fuzzy-sound-b-122690064/episode/aubri-poon-on-a-woman-a-342224550/ Calgary Humane Society: https://www.calgaryhumane.ca GoGo Photo ContestWork with me in The Consistent Bookings MastermindThe mastermind is currently open for enrolment. It's a group coaching container focusing on implementation support to help you build your repeatable marketing system along with comprehensive support of your business from pricing, sales, and mindset. My marketing templates library is included, press release templates and all, which is exactly where Aubri got hers.Apply here: The Consistent Bookings MastermindConsistent Bookings AuditIf you're getting inconsistent bookings and you don't know what's causing it, do the free consistent booking audit quiz to find out which gaps is costing you.Complete the audit here.Connect with InaInstagram: @inaj.thepetphotoceoEmail: [email protected] & Coaching for Pet Photographers: https://www.inajphotography.com/for-photographers | 58m 26s | ||||||
| 9/16/26 | Pet Photography Pricing When You Feel Guilty Charging More (Live Coaching Call) | Kaity Hartley has said the thing most pet photographers think and never say out loud. She wants to be the photographer everybody can afford, because she genuinely believes everyone should be able to have beautiful photos of their dog. She is also a full-time mum with bills to pay, and three families a month at her entry package comes to $1,500. In this live coaching call, Ina works through what that one belief is costing her, and why her pet photography pricing is the only lever she has that does not cost her another weekend.Kaity runs Koarlie Studios Pet Portraits on the Sunshine Coast, shooting bright, colourful, joyful studio portraits of dogs. She is a certified canine behavioural dog trainer, which is why anxious and reactive dogs do so well with her, and it is the thing almost nobody knows about her. This is a real coaching call, recorded live, with her real numbers and her real goals on the table.In this episode:Why accessible and profitable are not opposites, and what happens to the people you want to serve when the business stops being able to stay openThe three gaps Ina looks for first: messaging, visibility and conversionWhat Kaity is actually booking now, and the dream she almost talked herself out of saying out loudWhy more sessions is the wrong goal when your weekends are already spoken for, and what happens to the maths when you raise the average sale insteadMaking the financial decision for your client before they get to make it themselvesWhy raising your prices without raising your positioning is what makes people say you are too expensiveThe client who paid Ina $250 for all the digitals years ago, came back in 2023, and spent $3,000Giving people the full pricing before they book, and letting them decideWhat Kaity already knew, and the one thing she actually neededIf you have ever felt guilty about what you charge, this one is for you.About KaityKaity Hartley is the photographer behind Koarlie Studios Pet Portraits on the Sunshine Coast, Queensland. Her work is bright, playful and deliberately a little bit different, built for furkids of every type and every temperament. She has worked across the animal industry since 2012, from conservation and education to doggy daycare, behavioural training, rescue and enrichment, and she is a certified canine behavioural dog trainer. She was part of the first beta round of Ina's marketing workshop, and the feedback from that group shaped what the workshop became.Connect with KaityKoarlie Studios Pet Portraits: www.koarliestudiospetportraits.comKaity on Instagram: @koarliestudios.petportraitsWork with me in The Consistent Bookings MastermindThe mastermind is currently open for enrolment. It's a group coaching container focusing on implementation support to help you build your repeatable marketing system along with comprehensive support of your business from pricing, sales, and mindset. My marketing templates library is included, press release templates and all, which is exactly where Aubri got hers.Apply here: The Consistent Bookings MastermindConsistent Bookings AuditIf you're getting inconsistent bookings and you don't know what's causing it, do the free consistent booking audit quiz to find out which gaps is costing you.Complete the audit here.Connect with InaInstagram: @inaj.thepetphotoceoEmail: [email protected] & Coaching for Pet Photographers: https://www.inajphotography.com/for-photographers | 1h 04m 46s | ||||||
| 9/2/26 | press releasespet photography+3 | — | Global News CalgaryPhiladelphia TV | — | press releasepet photographers+3 | — | 19m 16s | ||
| 9/1/26 | pet photographywebsite copy+4 | Erin Ollila | — | — | pet photography websiteconversion copywriting+3 | — | 1h 06m 39s | ||
| 8/19/26 | marketing strategypet photography+3 | Michelle Marchant | Captured Hearts Photography | Dandenong RangesMelbourne | pet photographymarketing plan+3 | — | 57m 39s | ||
| 8/7/26 | passive marketingpet photography+3 | — | — | — | pet photographermarketing foundations+3 | — | 17m 04s | ||
| 8/6/26 | Facebook adspet photography+4 | — | Facebook | — | Facebook adspet photography+5 | — | 20m 35s | ||
| 7/27/26 | AI in photographypet photography business+4 | — | Claude Code | — | AI contentpet photography+5 | — | 12m 48s | ||
| 7/25/26 | sales processclient journey+4 | — | — | — | ordering appointmentclient journey+5 | — | 17m 06s | ||
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 7/19/26 | pet photography pricinggeneric content+4 | — | — | — | pet photographypricing strategy+4 | — | 16m 08s | ||
| 7/6/26 | pet photographybusiness growth+3 | Stacey Sherman | BarkHop StudioConsistent Bookings Mastermind | — | pet photographybusiness growth+5 | — | 51m 55s | ||
| 6/22/26 | marketing strategiesactive marketing+3 | — | — | — | pet photographymarketing calendar+5 | — | 22m 49s | ||
| 6/15/26 | How One Photographer Is Getting Shelter Dogs Adopted with Better Photos (with Adam Goldberg) | Have you ever scrolled past a shelter dog and thought "that photo doesn't do them justice"? Adam Goldberg had the same thought, and he did something about it.Adam is the founder of AGold Photos and the creator of Second Shot, a mission-driven adoption photography programme placing professional photographers inside shelters to give animals a real chance at being seen. What started as weekend volunteering has grown into a network spanning five shelters across the US, with a goal of reaching 50 in the next three years.In this episode, Adam shares the full story of how Second Shot came to life, how the model actually works, and what he's looking for in photographers who want to get involved.What We CoverHow Adam's photography career started inside a shelter and why he never really leftThe transition from shoot-and-burn events to IPS studio and what he learned the hard wayWhy he walked away from private clients to focus solely on shelter photographyWhat a Second Shot session looks like from start to finish, including how he photographs up to 50 animals a weekThe three-person system he uses to keep sessions efficient and stress-free for the animalsHow brand sponsorships fund the whole programme so shelters get the work for freeWhat he looks for in associate photographers and what the pilot programme involvesThe tools and workflow that make the volume manageable (including AI editing)Where Second Shot is headed and how you can apply to be part of itAbout Adam GoldbergAdam Goldberg is a professional pet photographer and the founder of AGold Photos, based in Tampa, Florida. He is also the creator of Second Shot, a programme that partners with animal shelters and brands to fund and produce professional photo sessions for adoptable animals. Adam has been photographing shelter animals for 10 years and has raised over $250,000 for animal charities through his work.Links and Resources MentionedApply to be a Second Shot associate photographer: secondshotpet.comAdam on Instagram: @agoldphotoAdam's email: [email protected] AI editing software: Use Discount Code ADAM15 for 15% off on annual subscription plans and 20% off on 200 credits pay-as-you-go. Sign up using this link https://link.evoto.ai/goldberg💬 Join the Pet Photographers' CollectiveIf you want to sign up for the workshop, join the Pet Photographers' Collective, it's a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? Apply here: https://forms.gle/oocMwawVB3de6aM29📲 Connect with InaInstagram: @inaj.thepetphotoceo Email: [email protected] Consistent Bookings Audit - find your gap in getting consistent bookings: https://www.inajphotography.com/consistent-booking-auditMentoring & Coaching for Pet Photographers — Learn More: https://www.inajphotography.com/for-photographer | 40m 49s | ||||||
| 6/9/26 | One Year In and the 4 Bottlenecks Keeping Pet Photographers Stuck | In one week, it will be a year since I released the very first episode of The Pet Photographers' Journal. I honestly didn't know if I'd still be here doing this. I didn't know if I'd stay consistent. I didn't know if it would matter to anyone.But here we are. Over 5,000 downloads later, and I get messages from photographers telling me these episodes have genuinely helped their businesses. That means everything.This episode is a little different. I want to mark the milestone, share some of what's happened in the last twelve months, including some wins from photographers I've worked with, and then get into something practical. Because after a year of working with pet photographers through workshops, one-on-one coaching, and the Consistent Bookings Mastermind, I've seen the same underlying problem show up again and again: inconsistent bookings.But this problem doesn't always come from the same place. And if you're trying to fix the wrong bottleneck, you'll keep spinning your wheels.So today I'm walking you through the four bottlenecks I see most often, and how to figure out which one is yours.A note before we dive in: this episode was recorded during a hard personal time. My dog James was diagnosed with cancer, and stepping back from parts of the business while navigating that has been genuinely tough. I mention it briefly in the episode. Thank you to everyone who reached out with kind messages. It has meant more than I can say.Resources mentioned:Take the free Consistent Bookings Audit (takes about 5 minutes, gives you a personalised result) → https://www.inajphotography.com/consistent-booking-auditConsistent Bookings Mastermind (six-month small group program) → https://www.inajphotography.com.au/consistent-bookings-mastermindEp. 9 — Why Your Bookings Are Inconsistent (And It's Not What You Think) → https://open.spotify.com/episode/5mUVzPbNGALeVcKvGUDKlFS2 Ep. 6 — From Overwhelmed with Marketing to Fully Booked for Spring with Sharon Canovas → https://open.spotify.com/episode/4LC6bhrtoIgx1RCKXG4IYHS2 Ep. 13 — From Zero Clients to a $9,000 Sale: Yunet's Pet Photography Story → https://open.spotify.com/episode/5C9OWzfPhdsE8x8x3IuXeY💬 Join the Pet Photographers' CollectiveIf you want to sign up for the workshop, join the Pet Photographers' Collective, it's a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? Apply here: https://forms.gle/oocMwawVB3de6aM29📲 Connect with InaInstagram: @inaj.thepetphotoceo Email: [email protected] Consistent Bookings Audit - find your gap in getting consistent bookings: https://www.inajphotography.com/consistent-booking-auditMentoring & Coaching for Pet Photographers — Learn More: https://www.inajphotography.com/for-photographer | 18m 05s | ||||||
| 6/2/26 | Third Party Marketing for Pet Photographers: How Kirstie McConnell Built a Fully Booked Calendar After Relocating to a New CityThird Party Marketing for Pet Photographers: How Kirstie McConnell Built a Fully Booked Calendar After Relocating to a New City | When Kirstie McConnell found out she was moving back to Australia after six years in Italy, she had six months to prepare. By the time she landed in Melbourne, a city where she knew almost no one professionally, she had 26 sessions already booked. Her first three shoots were four days after arriving home.In this episode, Ina sits down with Kirstie, one of Australia's original pet photographers and co-host of the now-closed Pet Photographers Club podcast, to unpack exactly how she did it. This is a masterclass in knowing your numbers, building a client system that does the educating for you, and making third party marketing work the way it's supposed to.Key takeaways:The client should hear about pricing at least 10 times before they ever sit down at the ordering appointment. The voucher says it, the letter says it, the video says it, the questionnaire says it, the phone call confirms it. By the time they are looking at their photos, no one is surprised.Third party marketing works when it is genuinely a win for the partner. If they are not distributing your vouchers, the problem is not the system. It is that you have not made it worth their while. Kirstie does commercial shoots, provides wall art for store fit-outs, and makes the whole process require zero effort from the partner.Sending 80 emails got Kirstie 10 partners. If each of those partners generates 20 clients at a $2,600 average, that is $500,000 in revenue from 80 emails. Do the numbers.The step most photographers skip is the automated funnel between voucher receipt and first phone call. If clients are not converting, this is usually where the leak is.Know your capacity and protect it. Kirstie caps at 12 sessions a month because she knows what happens to quality, turnaround time, and her personal life when she pushes past it.Connect with Kirstie:Instagram: @classicoportraitsaustraliaWebsites:Classico Portraits Australia: classicoportraits.com.auClassico Portraits Italy: classicoportraits.com Resources mentioned:Wistia (free for a small number of videos): wistia.comFillout Forms: fillout.comAirtable: airtable.comMailerLite: mailerlite.comFundy Wall Designer: for superimposing artwork into client home photos💬 Join the Pet Photographers' CollectiveIf you want to sign up for the workshop, join the Pet Photographers' Collective, it's a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? Apply here: https://forms.gle/oocMwawVB3de6aM29📲 Connect with InaInstagram: @inaj.thepetphotoceo Email: [email protected] Consistent Bookings Audit - find your gap in getting consistent bookings: https://www.inajphotography.com/consistent-booking-auditMentoring & Coaching for Pet Photographers — Learn More: https://www.inajphotography.com/for-photographer | 1h 29m 02s | ||||||
| 5/18/26 | The Facebook Ad and Giveaway System That Books Out a Studio 4 Times a Year with Jason Krygier-Baum from Fido Foto | What if you could run four campaigns a year, spend around $40 to acquire each client, and predict exactly how many sessions you'd fill?That is exactly what Jason Krieger-Baum has built at Fido Photo in Toronto. He has been photographing pets for over 17 years, and in this episode he pulls back the curtain on the giveaway-based lead generation model that now drives his entire business. No organic social. No cold outreach. Just a system that works.This conversation gets genuinely specific. We talk numbers, ad structure, booking rates, same-day ordering, and why Jason believes he would start with this model all over again if he were beginning today.What we cover:How Jason went from a high-touch luxury brand to a streamlined, high-volume studio model and why he thinks it is the better businessThe giveaway structure that generates 400 to 450 leads per campaign and converts roughly 35 to 40% of winners into booked clientsHis exact ad spend: $8 to $10 per lead, $4,000 to $5,000 per campaign, run four times a yearWhy he spends $500 a day on ads and does not stress about optimising every dollarHis same-day ordering appointment process and how he culls 350 images down to 30 in just 15 minutesThe automated booking workflow he uses in Go High Level so clients book themselves without a single phone call from himHow he physically mails a printed magazine to every client a month before their session to prepare them for the experienceWhy he does not post on social media at all right now and what he does insteadKey timestamps:02:40 Jason's 17+ years in pet photography and how Toronto shaped his approach05:00 Two brands, one pivot: the difference between Jason KB and Fido Photo09:00 Pricing breakdown including digitals, portraits, wall art, and coffee table books14:00 The booking workflow from lead to session without phone calls17:00 How Jason shoots six sessions a week across three days20:00 Culling 350 photos in 15 minutes and running a same-day ordering session32:00 How the giveaway model actually works, who wins and how many book37:00 The ad spend breakdown and the ROI equation he uses39:00 How he structures his Facebook campaigns: ad sets, audiences, and one ad per set1:20:00 Why he puts zero effort into social media and what he is building insteadConnect with Jason:Instagram: @fido.foto Website: fido-foto.comResources mentioned:Go High Level / Difference Maker Revolution (CRM and automation platform Jason uses for his booking workflow)ProSelect (slideshow and ordering session software)💬 Join the Pet Photographers' CollectiveIf you want to sign up for the workshop, join the Pet Photographers' Collective, it's a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? Apply here: https://forms.gle/oocMwawVB3de6aM29📲 Connect with InaInstagram: @inaj.thepetphotoceo Email: [email protected] Consistent Bookings Audit - find your gap in getting consistent bookings: https://www.inajphotography.com/consistent-booking-auditMentoring & Coaching for Pet Photographers — Learn More: https://www.inajphotography.com/for-photographer | 1h 14m 49s | ||||||
| 5/10/26 | How to Keep Marketing When You're Too Busy Doing the Work | Right now I've got 16 sessions booked for May, ordering appointments to run, editing to get through, and prints to deliver.And I'm still marketing.I know that probably sounds like a lot. This episode is about what that actually looks like, and why having a system already in place means marketing doesn't have to stop just because life gets full.I also share the moment that changed how I think about this entirely. A trip to Iceland, two months of no marketing at all, and coming home to a completely empty January and February. No bookings. No enquiries. Checking my emails constantly and genuinely thinking about applying for other jobs.That experience is a big part of why I built the repeatable marketing system I use today, and why I created the workshop.Enrol in The Pet Photography Marketing Systems WorkshopThe Pet The Pet Photography Marketing Systems Workshop starts 14 May 2026 7:30 AM AEST (13 May 2026 5:30PM ET). More info about the workshop or to enrol visit:https://www.inajphotography.com.au/the-pet-photography-marketing-systems-workshop💬 Join the Pet Photographers' CollectiveIf you want to sign up for the workshop, join the Pet Photographers' Collective, it's a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? Apply here: https://forms.gle/oocMwawVB3de6aM29📲 Connect with InaInstagram: @inaj.thepetphotoceo Email: [email protected] Consistent Bookings Audit - find your gap in getting consistent bookings: https://www.inajphotography.com/consistent-booking-auditMentoring & Coaching for Pet Photographers — Learn More: https://www.inajphotography.com/for-photographer | 12m 04s | ||||||
| 5/2/26 | Your Next Busy Season Is Being Decided Right Now | I'm recording this right at the start of my busiest month. Sixteen sessions in May. And almost every single one of them was booked from campaigns I ran back in January and February.That gap between when the marketing happens and when the bookings land is the thing most photographers miss. And it's exactly what this episode is about.If you're in a busy season right now and you're not thinking about what happens next, or if you're staring at a quiet calendar wondering how it got this way, this one is for you.In this episode:Why the feast and famine cycle is not about how hard you're working (and what it's actually about)The 4 to 6 week marketing lag and why your empty calendar is never about nowWhat a National Love Your Pet Day giveaway brought in, including one client who spent $6,000 and another who spent $3,980Sharon Canovas's story: how a stunt performer in Hamilton, Ontario went from scrambling for bookings to a fully booked spring by planning her whole year in DecemberThe one action to take this week, depending on your season and hemisphereResources and links mentioned:The Pet Photography Marketing Systems Workshop starting 14 May 2026 7:30 AM AEST (13 May 2026 5:30PM ET): https://www.inajphotography.com.au/the-pet-photography-marketing-systems-workshopSharon Canovas's episode: From Overwhelmed With Marketing to Fully Booked for Spring Listen on Captivate | Listen on SpotifyYour one action from this episodeWrite down your next peak booking window. Count back four to six weeks from that date. That's when your marketing needs to start. Not when the season arrives. Not when your calendar starts looking quiet. Now.💬 Join the Pet Photographers' CollectiveIf you want to sign up for the workshop, join the Pet Photographers' Collective, it's a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? Apply here: https://forms.gle/oocMwawVB3de6aM29📲 Connect with InaInstagram: @inaj.thepetphotoceo Email: [email protected] Consistent Bookings Audit - find your gap in getting consistent bookings: https://www.inajphotography.com/consistent-booking-auditMentoring & Coaching for Pet Photographers — Learn More: https://www.inajphotography.com/for-photographer | 15m 00s | ||||||
| 4/27/26 | Hiding Behind the Camera: The Subconscious Reason Photographers Avoid Visibility with Marissa | Why You Can't Make Yourself Show Up Online (It's Not a Confidence Problem) with Miss MarissaYou know what you should be doing. Post more. Show up consistently. Put yourself out there. And yet something keeps stopping you.In this episode, I sit down with Marissa, a personal brand therapist, coach, and former national TV hypnotist who works at the intersection of neuroscience, subconscious rewiring, and personal brand identity. Marissa has 20+ years in personal branding and marketing, degrees in PR, journalism, and applied neuroscience, and over 3,000 client sessions under her belt.What I expected was a conversation about branding strategy. What actually happened was something I didn't see coming. Midway through our conversation, Marissa turned the tables and started coaching me live, on air. She uncovered a belief I've been carrying since childhood and walked me through a guided subconscious practice that I'm still thinking about.If you've ever pushed yourself to show up online only to freeze, go blank, or find yourself doing literally anything else instead, this episode will give you a completely different lens for that.In this episode, we cover:Why visibility resistance is a nervous system and belief problem, not a confidence problemHow your core beliefs form between the ages of 0 and 7, and why they're still running your business todayThe "thick book" concept: how neural pathways shape your behaviour as a photographerWhat it actually means to have a personal brand as a solo photographer (and why you already have one whether you like it or not)Why the most talented photographers are often the least visibleA live guided inner practice you can use whenever you feel stuck showing upSmall, practical steps to start building visibility even if video feels terrifyingMarissa's final message for anyone who keeps getting in their own wayTimestamps:00:00 — Introduction01:30 — Marissa's journey: from shooting her first wedding at 17 to national TV hypnotist11:52 — The difference between confidence in your skills and confidence in yourself13:25 — Stripping back belief layers: how our core stories form20:00 — The "thick book" concept and how neural pathways shape your behaviour23:21 — Ina shares her own visibility block with coaching28:36 — Marissa challenges the belief that you need to be "better" than your clients32:00 — The live inner practice begins48:07 — Coming out of the exercise: how Ina felt53:49 — People buy who you are, not just your photos01:04:23 — What is a personal brand, really?01:15:09 — Practical steps when you're not ready for video01:22:13 — Marissa's final message: there is nothing wrong with youConnect with Marissa:Website: heymissmarissa.comInstagram: @heymissmarissaUseful resources:The Pet Photography Marketing System Workshop Waitlist (enrolment opens April 30th) - get a personalised video audit on your website, pricing or offer if you enrol to the workshop and you're on this waitlist.Add your name here: https://www.inajphotography.com.au/consistent-bookings-workshop-waitlist-pageFree Consistent Bookings Audit - find your gap in getting consistent bookings: https://www.inajphotography.com/consistent-booking-audit💬 Join the Pet Photographers' CollectiveIf you want to sign up for the workshop, join the Pet Photographers' Collective, it's a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? Apply here: https://forms.gle/oocMwawVB3de6aM29📲 Connect with InaInstagram: @inaj.thepetphotoceo Email: [email protected] the Consistent Bookings ProgramMentoring & Coaching for Pet Photographers — Learn More: https://www.inajphotography.com/for-photographer | 1h 17m 45s | ||||||
| 4/20/26 | How I Know What a Client Will Spend Before They See Their Photos | How I Know What a Client Will Spend Before They See Their PhotosIf you've ever had a client ghost you after the session, or show up to their ordering appointment completely shocked by the pricing, this episode is going to hit close to home.Because here's the thing: the problem usually isn't the ordering appointment itself. It's everything that came before it.In this solo episode, Ina walks through her full client process from first enquiry through to ordering appointment, and explains exactly how she's consistently getting clients spending $2,000 to $4,000 even during a cost of living crunch, with more than half of those clients coming in as giveaway clients.The process is not complicated, but the sequencing matters. And most photographers are missing a step somewhere along the way.What's covered in this episode:00:00 Why clients get shocked at pricing (and what's actually causing it)02:30 How Ina's website is set up to educate clients before the consultation even starts06:00 What happens at the consultation, and why Ina spends most of it talking about the dog, not the pricing10:00 The one question she asks that tells her almost everything about what a client will spend13:00 How she introduces pricing without handing over a price list15:30 The questionnaire and pre-session planning call, and why both matter more than most photographers realise19:00 How she books the ordering appointment on the way back to the car after the session21:00 Two real examples from recent ordering appointments, including a $3,200 prepaid session and a client who doubled his own planned spend25:00 The key takeaway: the ordering appointment is not where the sale happens, it's where it landsResources mentioned:Consultation That Sells Workshop Waitlist: https://www.inajphotography.com.au/consultation-that-sells-waitlistFree Consistent Bookings Audit: https://www.inajphotography.com/consistent-booking-audit💬 Join the Pet Photographers' CollectiveIf you want to sign up for the workshop, join the Pet Photographers' Collective — it's a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? Apply here: https://forms.gle/oocMwawVB3de6aM29📲 Connect with InaInstagram: @inaj.thepetphotoceo Email: [email protected] the Consistent Bookings ProgramMentoring & Coaching for Pet Photographers — Learn More: https://www.inajphotography.com/for-photographer | 18m 21s | ||||||
| 4/13/26 | Holding Space for Goodbye: End-of-Life Sessions, Grief and Showing Up With More Than a Camera with Angela Schneider | If you've ever thought about offering end-of-life sessions, or you already do and you want to do them better, this episode is for you.In this conversation, I sit down with Angela Schneider from Big White Dog Photography for an honest, emotional and deeply practical discussion about what it really takes to photograph families during one of the hardest chapters of their lives.Angela is an adventure dog photographer based in Spokane Valley, Washington. She's also a Pet Loss Grief Companion, a Grief Educator through David Kessler, and a Master Grief Coach through Cathy Cheshire. After losing her own heart dog Shep in 2014 and now navigating anticipatory grief with her current dog Bella, Angela has spent years learning how to show up for grieving clients with real emotional intelligence. She's recently released her book Through the Lens of Goodbye: A Pet Photographer's Guide to End-of-Life Sessions, which covers everything from grief education to pricing, marketing and the operational side of offering these sessions ethically.We both get emotional in this one. It's raw, it's real, and I think that's exactly why it matters.Key takeaways:If you're going to do end-of-life sessions, learn about grief first. Becoming grief-informed is not optional for this work.Charging for end-of-life sessions is an act of respect. It reinforces the value of what you do, ensures your business is sustainable and prevents burnout.Stop using guilt-based messaging on your website. Celebrate the life and connection instead of reminding people their dog is going to die. They already know.Your client's grief is not about you. Share your story briefly if asked, then circle back to their experience.Always get consent before sharing end-of-life images on social media. Warn your client before posting and respect their wishes if they say no.About Angela SchneiderAngela Schneider is the founder of Big White Dog Photography, an adventure dog photography business rooted in the wild landscapes of the Inland Northwest. She photographs women and their dogs on ridgelines, in forests and along quiet lakeshores. Angela is a Pet Loss Grief Companion with Two Hearts Pet Loss Center, a Grief Educator with David Kessler and Grief.com, and a Master Grief Coach through Cathy Cheshire. Her book Through the Lens of Goodbye: A Pet Photographer's Guide to End-of-Life Sessions is available on Amazon in print and Kindle.Connect with Angela:Website: bigwhitedogphotography.comEmail: [email protected]: @bigwhitedogphotography Substack: dogphotography.substack.comMentioned in this episode:Through the Lens of Goodbye: A Pet Photographer's Guide to End-of-Life Sessions by Angela Schneider (Amazon US / Amazon AU)Angela's Substack: dogphotography.substack.com (weekly posts on anticipatory grief with action items)💬 Join the Pet Photographers' CollectiveIf you want to sign up for the workshop, join the Pet Photographers' Collective — it's a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? Apply here: https://forms.gle/oocMwawVB3de6aM29📲 Connect with InaInstagram: @inaj.thepetphotoceo Email: [email protected] the Consistent Bookings ProgramMentoring & Coaching for Pet Photographers — Learn More: https://www.inajphotography.com/for-photographer | 1h 04m 08s | ||||||
| 4/6/26 | Inspiration, Copying, and the Courage to Own Your Creative Vision with Cat Race | Cat Race has been photographing dogs professionally since 2013, and she is one of the most recognisable names in the industry. Her work has won awards, appeared in national and international publications, and her Scarf Project is one of the most distinctive bodies of work in dog photography today. She is also refreshingly honest about the things most photographers don't talk about out loud.In this conversation, Cat and Ina go deep on what it means to build a career that is genuinely your own, from protecting a creative idea before releasing it into the world, to posting a reel openly sharing a £5,000 sale, to the ongoing question of where inspiration ends and copying begins.There is a lot in this one that will make you think differently about your own work.In this episode we cover:Cat's unconventional path into professional photography, including her year working inside Venture Photography and what that early experience taught her about the real value of photographic workHow her style evolved gradually over more than two decades. Note: after recording, Cat clarified that when she mentioned her distinctive style beginning in 2021 or 2022, she was specifically referring to the launch of the Scarf Project as a defined body of work. Her visual evolution actually began from the very start of her career and built naturally to that point. She has shared a series of images labelled by year so you can see that progression yourself: https://www.dropbox.com/scl/fo/v0sddbequown4lcqu2nmp/AIDX3hY_wf5D_jZYkWcsCNA?rlkey=ugit2somtmvwp7e4wd4fek99i&e=1&dl=0The story behind the Scarf Project: how it began as a tiny ribbon on her dog Lily at Christmas, why she kept it private for a full year before releasing it, and why she would do the same againThe inspiration versus copying conversation: where Cat draws the line, how her thinking has shifted through her ongoing conversations with Gabi Kline, and why she believes the more important question is whether you are making something genuinely yoursPricing confidence and what it actually comes from. Cat's first year in business she averaged £500 per sale. Her average at the end of last year was £3,000. She will tell you it had nothing to do with her style, her awards, or how long she had been shooting.The reel she posted publicly sharing a £5,000 client sale, why she did it, and how it led to her collaboration with GabiHer lead generation model using events, model calls, and price draws, with an assistant who qualifies leads before sessions happenThe bootcamp she runs with Gabi, what it covers, and what following the path of least resistance has changed for herWhat she would prioritise if she were starting over today (her answer may surprise you)A note from Cat after recording: Cat wanted to clarify her comments about when her distinctive style developed. The Scarf Project launched in 2021 and marked a clear turning point, but her visual signature evolved gradually from the beginning of her career.Resources and links mentioned:Cody and the green scarf at Giant's Causeway (a key Scarf Project moment): Watch hereMilkshake the flying pug: Watch hereThe pricing reel that connected Cat and Gabi: Watch hereGabi Kline's episode on The Pet Photographers' Journal: Episode 6 Season 1Connect with Cat Race:Website: CatsDog.co.uk Instagram: instagram.com/catsdogphotography YouTube: youtube.com/@catsdogphotography TikTok: tiktok.com/@catsdogphotography Facebook: facebook.com/catsdogphotography🎓 How to Price Your Pet Photography for the Income You Actually WantA live workshop with Ina Jalil — Wednesday 15 April, 8am Sydney time.If you've been pricing based on what other photographers in your market charge rather than what your business actually needs to earn, this workshop is for you. We'll work through the maths together from your cost of doing business, your income goals, how many sessions you want to do and build a pricing structure that actually adds up.Replay included if you can't make it live.Register here → https://www.inajphotography.com.au/pricing-workshop💬 Join the Pet Photographers' CollectiveIf you want to sign up for the workshop, join the Pet Photographers' Collective — it's a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? Apply here: https://forms.gle/oocMwawVB3de6aM29📲 Connect with InaInstagram: @inaj.thepetphotoceo Email: [email protected] the Consistent Bookings ProgramMentoring & Coaching for Pet Photographers — Learn More: https://www.inajphotography.com/for-photographer | 59m 58s | ||||||
| 3/30/26 | Your Clients Aren't Ghosting You. Your Process Is | You did everything right. The session was amazing, the dog was a star, the client loved it. Then you sent the gallery link or reached out to book their ordering appointment. And nothing.In this solo episode, Ina gets honest about what's actually happening when clients go quiet after a session. And it's probably not what you think.Spoiler: it's almost never a closing problem. It's a communication breakdown that happened much earlier in the process.Ina also shares a personal update on how the current economic climate is affecting her own business, what she's still seeing work, and a question she wants your input on.What This Episode CoversWhy ghosting after a session is rarely a sales problem, and what it usually is insteadThe full client journey Ina uses, from the first phone call through to the ordering appointment, and why each step mattersHow to talk through pricing at the consultation so clients arrive at the ordering appointment already knowing what they wantThe single shift that has done more for Ina's conversion rate than anything else (it happens at the end of the session itself)An honest update on Ina's own bookings and conversion rate in the current economyA question Ina wants your input on before she builds something newKey TakeawayBy the time a client gets to the ordering appointment, they should already know what they want to buy. Your job at that point is just to show them the photos and help them design their walls.If that's not happening, the answer isn't a better closing script. It's going back and looking at where the communication broke down earlier in the journey.And if you're doing nothing else from this episode: stop letting clients leave their session without booking in their ordering appointment on the spot. That one shift, right there in the moment while they're still on a high, is the most reliable thing Ina has done for her conversion rate.Mentioned in This EpisodeS2E14: AI and Pet Photography: What's Actually True, What I'm Using, and What You Should Know🎓 How to Price Your Pet Photography for the Income You Actually WantA live workshop with Ina Jalil — Wednesday 15 April, 8am Sydney time.If you've been pricing based on what other photographers in your market charge rather than what your business actually needs to earn, this workshop is for you. We'll work through the maths together from your cost of doing business, your income goals, how many sessions you want to do and build a pricing structure that actually adds up.Replay included if you can't make it live.Register here → https://www.inajphotography.com.au/pricing-workshop💬 Join the Pet Photographers' CollectiveIf you want to sign up for the workshop, join the Pet Photographers' Collective — it's a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? Apply here: https://forms.gle/oocMwawVB3de6aM29📲 Connect with InaInstagram: @inaj.thepetphotoceo Email: [email protected] the Consistent Bookings ProgramMentoring & Coaching for Pet Photographers — Learn More: https://www.inajphotography.com/for-photographer | 12m 16s | ||||||
| 3/26/26 | AI and Pet Photography: What's Actually True, What I'm Using, and What You Should Know | AI Won't Replace Pet Photographers. But Here's What Will Change.If you've been scrolling photography groups lately, you've probably seen the panic. "AI is coming for us." "Is pet photography even safe?" It's loud, and honestly, it's understandable.So in this solo episode, Ina addresses it head on. Not to dismiss the concern, but to give you an honest, grounded take from someone who is deep in AI and still actively shooting weekly.The short answer? Your photography work is safer than you think. But your business operations? That's where things get interesting.In this episode, Ina covers:Why pet photography is one of the safest niches when it comes to AI replacement, and what the data actually says about the growing pet photography marketWhat AI genuinely cannot replicate: the connection, the experience, and the behaviour reading that makes your sessions irreplaceableThe tools Ina actually uses in her own business, including Imagine AI for editing and custom Claude-built research agents for marketing and competitor analysisWhat "vibe coding" is and the AI apps Ina has built for her business and coaching clients, including an ideal client avatar wizard, a marketing campaign builder, a pricing calculator, and a session vision plannerA simple prompting framework to get better results from any AI toolWhy the photographers who will fall behind aren't the ones who fear AI, but the ones who ignore it entirelyTimestamps:00:00 - Why photographers are worried (and why Ina isn't)02:30 - What AI actually can and can't do in a pet photography session07:00 - The market data: why demand for pet photography is growing09:00 - How Ina uses AI for editing with Imagine AI11:00 - Claude, custom GPTs, and building AI research agents16:00 - The apps Ina has built for her business and clients21:00 - A simple prompting framework anyone can use24:00 - Where to start if you're just getting into AIKey takeaway:AI cannot replicate what you do inside a session. The way you read a dog's body language, build trust with a client, and create an experience from inquiry to ordering appointment. That is yours. But the photographers who will do the best over the next few years are the ones asking "what can AI actually do for me?" and then figuring it out, one tool at a time.Resources mentioned:Consistent Booking Audit quizFstoppers article on the pet photography marketImagen AI - use my referral code to get free edits for 1500 imagesConsistent Bookings Workshop waitlistConsistent Bookings Mastermind: reach out to Ina directly via Instagram or email💬 Join the Pet Photographers' CollectiveIf you want to sign up for the workshop, join the Pet Photographers' Collective — it's a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? Apply here: https://forms.gle/oocMwawVB3de6aM29📲 Connect with InaInstagram: @inaj.thepetphotoceo Email: [email protected] the Consistent Bookings ProgramMentoring & Coaching for Pet Photographers — Learn More: https://www.inajphotography.com/for-photographers | 20m 51s | ||||||
Showing 25 of 61
Pitch Fit is a Pro feature
See how bookable this show is for guests, which brands already advertise, the per-episode ad value, and the best-fit guest and sponsor profile. The numbers are blurred on the free plan.
How readily this show books outside guests like you.
How proven this show is for host-read sponsorships.
For Guests
ProFor Advertisers
ProUpgrade to Pro to unlock guest cadence, sponsor categories, fit scores, and per-episode ad value for this show.
Similar Audience Demographics
Podcasts that attract a similar listener profile
Freedom Focus Photography
Nicole Begley
Flourish Academy Podcast
Heather Lahtinen
PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast
Andrew Hellmich: Photographer & the Interviewer Who Asks What Other Photography Business Podcasters Don’t
Profitable Photographer Podcast
Luci Dumas
This Can't Be That Hard
Annemie Tonken
The Mel Robbins Podcast
Mel Robbins
The Portrait System Podcast
Sue Bryce Education
Chart history for The Pet Photographers' Journal
Peaked at #29 in Canada, currently #29 in Canada.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| Canada | — | #29 | #29 | — |
| New Zealand | — | #103 | #103 | — |
Chart Positions
2 placements across 2 markets.
Chart Positions
2 placements across 2 markets.