Breakdown of my Facebook ads pet photography marketing campaign that turned $688.80 ad spend into $33,495 sales.

Breakdown of my Facebook ads pet photography marketing campaign that turned $688.80 ad spend into $33,495 sales.

From The Pet Photographers' Journal by Ina J Photography

August 6, 2026 · 21 min · Season 2 · Episode 31

About this episode

In this episode, Ina J Photography breaks down a successful Facebook ads campaign for pet photography that generated significant sales from a modest ad spend.

I spent $688.80 on Facebook ads over 13 days. That turned into $33,495 in sales. I keep hearing that nobody's spending right now, and that giveaways don't work because all they attract is freebie seekers. So in this episode I'm breaking down my National Love Your Pet Day campaign start to finish. What I ran, what it made, and the part I got wrong. Facebook ads for pet photographers can absolutely work. Mine returned 48.6 times what I put in. But the ads were never the thing that made it work, and I'm honest in here about where mine leaked. 191 leads turned into 13 bookings, which is a 6.8% conversion rate. The same style of campaign in 2024 converted at 25%. If you've been thinking about running a giveaway or a seasonal campaign and you're not sure it's worth the money, this is the whole thing, numbers included. In this episode: Why I set a booking and revenue goal before I spent a dollar, and where I write it down How to pick an anchor event, and why you can invent one if you need to The real numbers: $688.80 in ad spend, 191 leads, 13 bookings, $33,495 in sales Lead ads versus traffic ads, and why cheaper leads are not always better leads Why your ad copy has to call out your…

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