Why Your Ordering Appointment Isn't Where You Sell
About this episode
In this episode, Ina J Photography discusses the importance of starting the sales process before the ordering appointment and shares insights on client consultations and the use of AI in photography.
A disappointing ordering appointment usually looks like one of a few things. They don’t show up. They turn up and say, my gosh, this is so expensive, or I thought this included all the digitals. Or you relied on them to book it in, and they ghosted you. It feels like it fell apart on the day. It didn’t. Something was broken earlier in the process, before the session ever happened. In this episode I’m breaking down why the sale process shouldn’t start at the ordering appointment, what my own client journey looks like so there are no surprises, and a real planning call from this week where I knew exactly what formats I’d be shooting for before the session. Plus the consultation questions that plant the seed, the tells that show you who values artwork, and how I use AI to create the content that does this educating, without letting it write everything for me. The episode covers: Where the sale actually starts (and what your consultation, questionnaire, and nurture sequence are doing in the background) What I ask on a planning call that shapes the entire shoot before I pick up my camera How to make sure clients arrive at the ordering appointment already thinking about their wall, not…
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