Pet Photography Website Copy: How to Attract the Right Clients with Erin Ollila
About this episode
In this episode, Ina J Photography interviews Erin Ollila about the importance of effective website copy for pet photographers to attract the right clients.
Erin Ollila spent years comparing wedding photographers before her own wedding, and she still remembers ruling one out. Everyone in her area loved them. She looked at their website and thought she would probably get in trouble if she did not smile correctly. In this episode, Ina sits down with conversion copywriter Erin Ollila to talk about pet photography website copy, and why beautiful images are not doing the selling most photographers assume they are. Erin writes websites for service-based businesses and pairs SEO with conversion, and her position is blunt: your site is not a portfolio, it is your marketing team, your sales team and your education team. They get into what is actually missing from most photography websites, whether to put your prices up, how to ask for a testimonial without feeling like a nuisance, and where AI genuinely helps your copy and where it makes you sound like everyone else. What We Cover Why your website is not a portfolio, and the three jobs it should be doing instead The answer for anyone thinking "but my photos are better than a beginner's", and why that stops mattering the moment you are compared with another good photographer The most common…
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