About this episode

Michelle Marchant shares her journey from inconsistent bookings to a structured marketing plan that ensures steady client engagement.

Michelle Marchant used to be flat out for two months, then drop off to nothing. Leads were never her problem. She had them coming in, she just did not know what to do with them once they landed. Now she has eleven bookings sitting in her calendar for August and September, a three week holiday booked over the top of them, and no stress about either. In this episode, Ina sits down with Michelle Marchant of Captured Hearts Photography in the Dandenong Ranges, Melbourne. Michelle has been in business for about ten years and has worked with Ina one on one. She shares exactly what changed when she stopped running her marketing on the fly and built a proper pet photography marketing plan, a follow up process for her leads, and full pricing transparency before the session. This is a real look at how consistent bookings actually get built, numbers included. Key takeaways Leads were never the bottleneck. Michelle already had a good filtering process and knew which marketing worked. What she did not have was anything that happened after a lead came in. A three email nurture sequence and a consultation script closed that gap. One question she was not asking in the consult changed the whole…

More episodes of The Pet Photographers' Journal

• The Free Publicity Most Pet Photographers Never Use · September 2, 2026 · 19 min
• Pet Photography Website Copy: How to Attract the Right Clients with Erin Ollila · September 1, 2026 · 1h 7m
• The passive marketing every pet photographer needs, and why it will never fill your calendar on its own. · August 7, 2026 · 17 min
• Breakdown of my Facebook ads pet photography marketing campaign that turned $688.80 ad spend into $33,495 sales. · August 6, 2026 · 21 min
• How to Use AI in Your Pet Photography Business Without Losing Your Voice · July 27, 2026 · 13 min
• Why Your Ordering Appointment Isn't Where You Sell · July 25, 2026 · 17 min

Explore listener stats, chart rankings, contacts and more on the The Pet Photographers' Journal podcast page.