About this episode

This episode discusses the importance of press releases as a free marketing tool for pet photographers and how to effectively utilize media coverage.

Two of my clients have been on television recently. Neither of them paid a cent for it. They both sent a press release. In this episode I'm talking about press releases, which I think is the most underused free marketing available to pet photographers. I'll walk you through what my clients actually did, what it produced, and the part almost everyone skips: being featured doesn't get you booked unless you go and use the coverage afterwards. I also cover the two things that stop most photographers sending one. Not knowing what to write, and not knowing who to send it to. Both are much smaller problems than they feel. In this episode Why a press release is free advertising, and why most of us never send one The fear that actually stops people, and it isn't the writing How Aubri's beer can label contest raised $87,341 and got picked up by Global News Calgary How Stacey got on Philadelphia TV without having to be the story herself Why press buys you authority and credibility, not just visibility Being featured is not the same as being booked, and the four places your coverage needs to go The three questions that come up every single time I talk about this How to find the right…

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