How to Grow Your Pet Photography Business With Confidence with Stacey Sherman
About this episode
Stacey Sherman shares her journey from a hobbyist to a successful pet photographer, discussing confidence, marketing, and community engagement.
Not long ago, Stacey Sherman's pet photography business still felt like a hobby. It wasn't the real, paying business she wanted, and it frustrated her. A self-described procrastinator who struggled hugely with confidence. Today she's opening her second studio. In this episode, Ina sits down with Stacey Sherman of BarkHop Studio, a founding member of the Consistent Bookings Mastermind, for an honest client story. Stacey shares what actually shifted for her: how she found the confidence to back herself and negotiate, how she started taking consistent action instead of putting things off, and how she built marketing she can turn on and off, including the community events that now bring her whole town out. If you know the marketing you should be doing to grow your pet photography business but keep putting it off, this one's for you. Key takeaways You don't need more information, you need to see it made real. As a visual learner, what unlocked Stacey was seeing Ina's actual assets, not another abstract course. Your community events are marketing. Strut Your Mutt drew 400 people, 200 dogs and 30-plus vendors, and built partnerships that market her for free. A campaign doesn't have to…
More episodes of The Pet Photographers' Journal
- The Free Publicity Most Pet Photographers Never Use
- Pet Photography Website Copy: How to Attract the Right Clients with Erin Ollila
- Michelle Marchant on the Marketing Plan Behind Consistent Bookings
- The passive marketing every pet photographer needs, and why it will never fill your calendar on its own.
- Breakdown of my Facebook ads pet photography marketing campaign that turned $688.80 ad spend into $33,495 sales.
- How to Use AI in Your Pet Photography Business Without Losing Your Voice
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