About this episode

Ina J discusses the impact of generic content on pet photography pricing and the importance of consistent branding and positioning.

Back when I charged around $250 a session, my marketing sounded like every other pet photographer's. Pet photography pricing works differently now, and generic AI content can do the same damage that generic marketing always did: it makes you impossible to tell apart from anyone else. In this episode I'm breaking down why generic content, including lazy AI-generated content, makes you blend in with the big ocean of photographers, and why that's the real reason you can't raise your prices, not your market, not your niche. I get into what AI slop actually looks like, the anchor line I keep coming back to (using AI isn't the problem, using it lazily is), and how consistent branding and positioning since 2023, not AI, is what actually lets you charge for the artwork instead of the files. In this episode Why generic content leaves price as the only thing left to compare you on The mindset issue behind "nobody in my market will pay more" What AI slop actually looks like: emojis, short sentences, "this is not X, it's Y," and em dashes everywhere Using AI isn't the problem. Using it lazily is. How I turn 15 to 20 minutes of voice notes into content with a human-first process, not a…

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