Why doing more isn't getting you booked
About this episode
In this episode, Ina discusses why doing more isn't leading to bookings and emphasizes the importance of targeted marketing strategies.
If you've ever felt like you're posting and posting and still staring at an empty calendar, this one's for you. In this episode I'm sharing a small change to the podcast (more solo episodes, and moving to fortnightly), and why that decision is actually the exact lesson I want to talk about: doing more isn't what gets you booked. Doing the right things, on purpose, is. I break down the difference between passive marketing (your social media, your blog, your SEO) and active marketing (campaigns that actually create a reason to book), and I walk you through a real campaign I'm running in my own studio right now, Dogs of the Season. I'm also launching a new segment called Off the Record. If there's something you're stuck on, send me an anonymous voice note and I'll coach you through it on air. In this episode: Why posting more often isn't the same as being booked Passive vs active marketing, and why you need both The Dogs of the Season campaign, start to finish How a 12-month marketing calendar lets you plan once and repeat Why marketing now is what fills your spring and autumn seasons One active campaign to plan this week Work with me in the mastermind The mastermind is currently…
More episodes of The Pet Photographers' Journal
- The Free Publicity Most Pet Photographers Never Use
- Pet Photography Website Copy: How to Attract the Right Clients with Erin Ollila
- Michelle Marchant on the Marketing Plan Behind Consistent Bookings
- The passive marketing every pet photographer needs, and why it will never fill your calendar on its own.
- Breakdown of my Facebook ads pet photography marketing campaign that turned $688.80 ad spend into $33,495 sales.
- How to Use AI in Your Pet Photography Business Without Losing Your Voice
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