The Power Of Knowing Your Worth

The Power Of Knowing Your Worth

From The Playbook With David Meltzer by David Meltzer, Entrepreneur.com

April 19, 2026 · 17 min

About this episode

Cindy Eckert shares her entrepreneurial journey and insights on knowing your worth in business.

In today’s episode, I sit down with Cindy Eckert, an entrepreneur whose journey redefines what it means to know your worth. From turning down a $900 million offer to ultimately closing a billion-dollar exit, Cindy shares how she separated perceived value from true bottom line. We talk about structuring deals the right way, how she regained her company for $1, and the lessons learned from that process. Cindy also opens up about building a company in women’s health, pushing through skepticism, and shifting from proving yourself to creating real impact that changes lives.

People in this episode

Host: David Meltzer

Guest: Cindy Eckert

Topics covered

  • knowing your worth
  • entrepreneurship
  • women's health
  • business deals
  • company valuation

Keywords

  • Cindy Eckert
  • business deals
  • women's health
  • company valuation
  • entrepreneurship

Mentioned in this episode

Organizations: Entrepreneur.com

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