Let's Get Social
From The Podcast Superfriends by Matt Cundill, Jon Gay, Catherine O'Brien, David Yas, Johnny Peterson
December 4, 2025 · 57 min · Episode 46
About this episode
The episode discusses social media strategies for podcast promotion, emphasizing video content and the impact of AI tools.
The Podcast Super Friends unpsck the intricacies of social media strategies for podcast promotion. They explore effective uses of platforms like LinkedIn, X (formerly Twitter), Blue Sky, and Threads, sharing various tips and anecdotes. The conversation highlights the importance of video clips and consistency in social media posting, despite some challenges posed by AI tools and changing algorithms. Johnny Podcasts shares a detailed weekly social media schedule for LinkedIn, emphasizing on the importance of medium-sized and short video clips. The discussion also touches on the potential of paid advertising versus organic social media efforts. The episode concludes with thoughts on leveraging AI tools for creating social media assets and the reliability issues encountered with these technologies. Check out more from the Superfriends below: Johnny Peterson - Johnny Podcasts https://www.johnnypodcasts.com Catherine O’Brien - Branch Out Programs https://www.branchoutprograms.com/ Jon Gay: Jag in Detroit https://www.jagindetroit.com David Yas: Pod 617 - The Boston Podcast Network  …
People in this episode
Hosts: Catherine O'Brien, Johnny Peterson, Jon Gay, David Yas, Matt Cundill
Topics covered
- social media strategies
- podcast promotion
- video content
- AI tools
- advertising
- algorithm changes
Keywords
- social media
- podcast marketing
- video clips
- AI tools
- advertising strategies
- Threads
Mentioned in this episode
Organizations: Johnny Podcasts, Branch Out Programs, Jag in Detroit, Pod 617, The Boston Podcast Network, The Sound Off Media Company
Places: LinkedIn, X (formerly Twitter), Blue Sky, Threads
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- Editing Secrets from a Pro, Sound & Flow, with Steve Stewart · February 4, 2026 · 1h 1m
- Podcast Predictions: Fair or Foul? · January 12, 2026 · 59 min
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