The Podcasters Podcast

Louie is an editor at Disruptive Media, so repurposing media content is his jam. There really is nothing he doesn´t know about turning a single episode into dozens of pieces of compelling content for you to post across multiple platforms, so you can build your audience. So, strap in and let Louie tell you about every last nugget that you can get out of a single podcast episode to enable you to maximise your reach. This approach enables you to record once, then profit endlessly from every single episode. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: podcast@disruptivemedia.co.uk Episode Takeaways Cut-down snippets released throughout the week on platforms like TikTok and Instagram tempt people to listen to the full episode. Plan some of your snippets beforehand and include them when you record an episode. Finding snappy moments in an interview episode can be tricky, but Louie provides some great ways to create and find those golden nuggets. Ensure your camera framing provides enough headroom and chin room and that you are centred in the frame—this makes it much easier to create high-quality, engaging social clips. Check your guests' positioning too. Keep at it, keep feeding the algorithm - some things will fail, others will go viral. Add subtitles to your clips, transitions, glitches, pattern interrupts and graphics. You have seconds to grab and hold someone´s attention, all of these elements help with that. BEST MOMENTS “At the agency, when someone sends in a full length, 20-minute-long episode, we will create 7 social media clips out of that.” “Look at your favourite YouTubers or podcasters to see how they do it and try and copy their style and emulate certain elements.” “Consider what your content looks like, and think, would I watch this myself? .” "Try and plan them (snippets) into your recording. As I write the script for this episode, I will think about what my end content needs to be.” EPISODE RESOURCES Rob Moore´s channel - https://www.youtube.com/channel/UCLtKal0qTf3klDUr7JS_L9Q VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: podcast@disruptivemedia.co.uk ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/ CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk YouTube - https://www.youtube.com/@disruptivemediauk Email: Podcast@disruptivemedia.co.uk Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you struggling to find your voice as a podcast host and fully engage your audience? In this episode, Louis shares five essential tips to help you become a great podcast host. He explains how to build confidence, engage your audience, and manage guests like a pro. Discover how to prepare effectively, create a welcoming environment for your guests, master active listening, deliver your podcasts with the right level of energy and fully engage your audience. Louie’s practical strategies will help you overcome nerves and deliver compelling episodes—whether you’re flying solo or hosting with a guest. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: podcast@disruptivemedia.co.uk Episode Takeaways Your energy is important. If you speak in a monotone, in a low tone most people will automatically switch off mentally and click away. On the other hand, being over the top will also turn people off. Louie explains how to keep your energy high enough. Train yourself to be an active listener. Louie explains how to do that and react when your guest says something you want them to elaborate on. Preparation is vital. It helps your confidence and creates the mental head space to actively listen to your guest. It enables you to be truly present instead of constantly thinking about what you are going to say next. Pause briefly each time your guest stops speaking. If they have something else to say they will be able to do so without your talking over them. It also gives you and your audience time to think. BEST MOMENTS “Tip number one is all about energy, tone and pacing. Make sure, as a host, that you are constantly thinking about how your energy is coming across.” “Listen back to yourself and see how you feel or get some feedback from a listener and then react accordingly.” “Try and be as quiet as humanly possible whilst the other person's speaking, so you're not disrupting the airwaves.” "Make sure that they (your guests) are comfortable, make sure they know that they can pause. Make sure they know that you can edit things out. Make sure that you guide them through it. " EPISODE RESOURCES Rob Moore episode – https://www.youtube.com/watch?v=KK7YqVdZjSY How to Handle Your Guests episode - https://www.youtube.com/watch?v=MWoIGMKI28Q VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: podcast@disruptivemedia.co.uk ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/ CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk YouTube - https://www.youtube.com/@disruptivemediauk Email: Podcast@disruptivemedia.co.uk Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Louie explains how to get the most out of your podcast guests and create shows audiences can´t resist. He explains how to prepare guests before the show, including helping them get their tech set up right, making them comfortable on air, and maximizing post-interview promotion. Whether you’re a seasoned podcaster or just starting out, discover actionable strategies to create engaging interviews and grow your audience through effective guest collaboration. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: podcast@disruptivemedia.co.uk Episode Takeaways Prepare your guests early. Explain the format, share some of your questions, and make sure they understand how to set their room up to make a good quality recording or have directions to the recording studio. On the day, check that they are framed properly on the screen and that their sound is good. Help your guest to relax by having a brief chat before starting the recording. Your podcast interviews will be much more interesting. Begin the conversation with an engaging question instead of their backstory. Promote your guest’s services throughout the episode, not just at the end. Keep in touch and encourage them to share the episode by sending them clips and asking if they know any other potential guests. BEST MOMENTS "Anything, I promise you, anything, will be better than the inbuilt microphone in their laptop or webcam." “There is nothing worse than having to end a podcast early because your guest wasn't prepared for how long they were going to be there.” "Remember you are the host, and you know the most. You need to coach them through this process." "Make sure that they're sat up straight, that they're looking into the camera, that there's no weird angles or anything like that." "Promote their stuff so they feel like it was worth it." VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: podcast@disruptivemedia.co.uk ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/ CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk Email: Podcast@disruptivemedia.co.uk Learn more about your ad choices. Visit megaphone.fm/adchoices

Louie talks through how to turn listeners into loyal fans and buyers by creating calls to action (CTAs) that actually get clicked on and grow your audience and pool of regular buyers. He explains exactly how to create and record simple, engaging CTAs that get your audience to take the action you need them to, whether that is subscribing, reviewing, booking an event, buying a course, coaching, or something else. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: podcast@disruptivemedia.co.uk Episode Takeaways The simpler the action is, the more likely it is people will do it. Subscribing, rating, or visiting a website are examples of quick and easy actions. Think about what it is that you're doing and what it is you want your audience member to do, then make it easy for them to take that action. Your CTA needs to be short, simple and give people a reason to do it. Tailor your CTA to the platform (s) you are using. Louie explains how. Put your CTA in the first third of your content. Creating a flawless CTA may take you several takes, so put aside enough time to get the job done. BEST MOMENTS “A call to action is asking someone to do something. It's a call to do an action - this can be as simple as liking, subscribing, following, rating, any of that jazz.” “With the CTAs, you can’t ask them to do too much. You've got to make it easy, clickable, one thing - one simple step.” “Like and subscribe is more of a video thing. Rating and reviewing is more of a podcast thing. So, think about what platform you want to be on and just record something.” "You want this advert to come in early, to get the most people possible. " VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details – email: podcast@disruptivemedia.co.uk ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403 CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk Email: Podcast@disruptivemedia.co.uk Learn more about your ad choices. Visit megaphone.fm/adchoices

Louie shares how to set up your first recording for your podcast. He gives a step by step guide on what you need to do and how to get a great podcast recording, whether that’s a solo episode or you are interviewing. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! podcast@disruptivemedia.co.uk Episode Takeaways • Suggested Equipment You Will Need: Samsung Q2U microphone, a recorder like the Zoom PodTrak P4, Batteries, SD Card, 4GB SanDisk, XLR cable if using multiple microphones, Microphone stand and Headphones. For more detail on equipment head to episode ‘PODCAST EQUIPMENT 101: WHAT YOU NEED & WHY’ • Think about the positioning of your microphone as this is key to the quality of your sound. • Always wear your headphones at all times, unless you have someone listening to the recording for you. • The ‘gain’ of the microphone is essentially its sensitivity; the higher the dial, the more sensitive it is. Check that it is at a comfortable level by listening through your headphones. • It is better to be too quiet than too loud, as if you are too loud, you will distort your recording and it cannot be saved in post-production. BEST MOMENTS “You’re going to listen to it, so make sure it sounds good to you” “Listen to the recording and change dials appropriately to make sure we are coming through clearly” “We’re trying to avoid peaking or being too loud in the microphone” “If this is your first time plugging everything in, do expect some changes and tech faults” VALUABLE RESOURCES PODCAST EQUIPMENT 101: WHAT YOU NEED & WHY: https://traffic.megaphone.fm/USVL7437414704.mp3?updated=1753924125 Website Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/ CONNECT & CONTACT Instagram LinkedIn Email: Podcast@disruptivemedia.co.uk Learn more about your ad choices. Visit megaphone.fm/adchoices

Louie talks about how you can attract the right listeners to your podcast. He explains why attracting the right listener matters, sharing tips and tools on how you can figure out your audience and niche and get the right people listening to your show. ⁠https://rephonic.com/graph⁠ Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! podcast@disruptivemedia.co.uk Episode Takeaways If you try and attract everyone, you won’t attract anyone. It’s important that you niche down your podcast enough to find the right audience. Are you a business or working on behalf of a business, do you need to take into consideration who you as a personality will attract -vs- the business Connection and relationships are built on common ground so think about what you can say that people will want to listen to. Think about who your target audience are, what are their hobbies, interests and desires? Then tailor your content and delivery to them. Don’t underestimate things like forums and Facebook groups to reach your audience. If you find yourself in a rut, then pivot, you don’t have to keep doing the same thing just because that’s what you started with. BEST MOMENTS “What do you give and how can you connect with someone?” “What are their hobbies, interests, desires? All that psychoanalytical stuff!” “Who you’re aiming for depends on what you’re making and where you put it” “People underestimate places like forums and Facebook groups, everyone is obsessed with TikTok” “Experiment with platforms and with people” VALUABLE RESOURCES https://rephonic.com/graph Website Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/ CONNECT & CONTACT Instagram LinkedIn Email: Podcast@disruptivemedia.co.uk Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to join Disruptive Media, the same editing agency that works on all of Rob’s content? send us an email! - Podcast@disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Follow Disruptive Media on Linkedin - https://www.linkedin.com/company/disruptive-media-uk/posts/?feedView=all Follow Louie! - https://www.linkedin.com/in/louie-rider1403/ In this episode of The Podcasters Podcast, host Louie Rider interviews Rob Moore on how he DISRUPTED the podcasting industry with his show Disruptors. Rob reflects on his extensive experience in podcasting, sharing insights on maintaining consistency, generating ideas, and the importance of passion in creating engaging content. He emphasises the value of having a clear vision for your podcast and the necessity of adapting to audience preferences. The conversation also touches on the significance of having a supportive team behind the scenes, the role of production quality, and the art of interviewing, highlighting how to respect guests while navigating challenging conversations. With plans for the next 100 episodes, Louie aims to revamp the podcast by incorporating diverse perspectives from the Progressive Media team, ensuring that the show continues to provide valuable insights for aspiring podcasters. Episode Takeaways • What’s next for The Podcasters Podcast • The many benefits of Podcasting • What Rob attributes his Podcast success to • How to be successful in Podcasting • What Rob has learnt from Podcasting for over a decade • What Disruptive means to Rob BEST MOMENTS “Podcasting's one of the greatest things you can do in your life. You meet amazing people. It doesn't feel like work.” “ I've got too many stupid ideas. Um, so I have to do the opposite of what a lot of people do is, is be a bit more selective. 'cause I just get excited.” "Number one is you, you want to have a podcast on the subject that you're passionate about, because we all stay consistent about things, we're passionate about. When it gets hard, the interest, the passion, the curiosity keeps you going. " VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1 https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2 Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/ CONNECT & CONTACT Instagram LinkedIn Email: Podcast@disruptivemedia.co.uk Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane discuss whether podcasting is better for brand building or lead generation. They share examples of how podcasting is great for both but also explain that while podcasting can generate high quality leads, its real power lies in building trust and creating long term opportunities. KEY TAKEAWAYS Podcasting builds a brand better than it generates leads, it generally creates more value through indirect opportunities than direct monetisation. Authenticity is essential as overly sales focused content isn’t good for audience trust and long term brand value. Tim Ferriss leveraged his podcast brand to invest early in Uber, Facebook, Shopify, Duolingo and Twitter, showing how brand benefits can outweigh direct revenue. Podcast listeners often skip typical marketing funnel stages, converting directly to high ticket purchases. Podcast leads are typically fewer but higher quality so listeners are more likely to buy expensive products and services. Interview established names in your industry to build credibility by association, especially when you are first starting out. The podcasting opportunity hierarchy is to brand build first, lead nurturing second and lead generation third. BEST MOMENTS "If you overly focus on lead gen, that will affect your brand. The longer you can go without asking, the more you can ask for." "The more human you are and the more you share opinions and what you believe in, that's what builds brand. Essentially it's like trust and when you build brand, you get loads of opportunities." "Tim Ferris is one of the OG podcasters. It's been around like a decade, more than a decade, almost 15 years, really strong brand and because of his really strong brand, he was given the opportunity to invest in some of the biggest companies at a really early stage." "I think it is not the best vehicle for your top of funnel... Anybody who normally reaches out to us from the podcast, they're buying our training or they're working with the agency. They're not doing like discovery calls, webinars, let me get on your email list." "The podcast, I might get like less than 10 leads a month, but like they're buying really expensive products.” "The brand you get isn't just through posting content and getting views, it's by being sat next to somebody who's already really respected and leveraging other people's brand." VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1 https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2 Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk Learn more about your ad choices. Visit megaphone.fm/adchoices