Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 6 chart positions in 6 markets.
By chart position
- 🇨🇦CA · Marketing#1915K to 30K
- 🇧🇷BR · Marketing#1661K to 10K
- 🇹🇷TR · Marketing#3210K to 30K
- 🇭🇰HK · Marketing#148500 to 3K
- 🇹🇼TW · Marketing#155500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
5.3K to 24K🎙 Daily cadence·405 episodes·Last published 2w ago - Monthly Reach
Unique listeners across all episodes (30 days)
18K to 79K🇨🇦38%🇹🇷38%🇧🇷13%+3 more - Active Followers
Loyal subscribers who consistently listen
7K to 32K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 17 epsHosts
Recent guests
Recent episodes
Inside the Badger Den: Episode 2 | Unlocking Total Control with the New Ad Badger Custom Bid Engine
Jun 11, 2026
5m 49s
You’re Not Out of Stock, So Why Are Your Sales Down?
May 29, 2026
16m 57s
Why Amazon PPC Bulk Files Are More Powerful Than Ever (And How to Get Started)
May 22, 2026
40m 05s
3 Bad Habits in Amazon PPC It's Time to Break
May 8, 2026
28m 17s
Why Your Amazon Ad Revenue Is Misleading (Same SKU vs Other SKU)
Apr 30, 2026
11m 55s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/11/26 | Inside the Badger Den: Episode 2 | Unlocking Total Control with the New Ad Badger Custom Bid Engine✨ | Amazon PPCCustom Bid Engine+4 | — | Ad Badger | — | Amazon PPCCustom Bid Engine+5 | BuyBox Checker40% discount | 5m 49s | |
| 5/29/26 | You’re Not Out of Stock, So Why Are Your Sales Down?✨ | Amazon salesinventory management+4 | Olena | AmazonAd Badger | — | Amazon saleslow stock+5 | — | 16m 57s | |
| 5/22/26 | Why Amazon PPC Bulk Files Are More Powerful Than Ever (And How to Get Started)✨ | Amazon PPCbulk files+3 | Anton Kimfors | SellWave AgencyAd Badger | — | Amazon PPCbulk files+5 | — | 40m 05s | |
| 5/8/26 | 3 Bad Habits in Amazon PPC It's Time to Break✨ | Amazon PPCadvertising strategy+3 | Clément Hynaux | Ad Badger | — | Amazon PPCcampaign data+5 | — | 28m 17s | |
| 4/30/26 | Why Your Amazon Ad Revenue Is Misleading (Same SKU vs Other SKU)✨ | Amazon advertisingACoS+3 | — | Ad BadgerAmazon | — | Amazon PPCad revenue+5 | — | 11m 55s | |
| 4/24/26 | How to Scale Your Amazon Business Globally: The EU Expansion Guide✨ | Amazon business expansioninternational marketing+3 | Emanuel Popescu | AMZ Advisors | EuropeJapan+2 | Amazon PPCglobal expansion+6 | — | 31m 38s | |
| 4/17/26 | How to Achieve High Lifetime Value? (Classic)✨ | Amazon PPCcustomer loyalty+3 | Michael ShelerudJoe Shelerud | Ad AdvanceAd Badger | — | lifetime valueAmazon advertising+3 | — | 36m 01s | |
| 4/10/26 | 3 Unfair Advantages of the Top 1% of E-commerce Brands✨ | e-commerce strategiesAmazon sales+4 | Sean Stone | Duvet InsertsACOS+5 | — | e-commerceAmazon PPC+5 | — | 45m 13s | |
| 4/3/26 | The "Be Everywhere" Trap: Why Your Brand is Failing to Scale✨ | brand growthmarketing strategy+4 | Michael Schermer TamirEmma Schermer Tamir | The PPC DenAd Badger | — | 2026 Burnout Trapsingle-channel loyalty+4 | — | 35m 22s | |
| 3/31/26 | Inside the Badger Den: Episode 1 | Software Roadmap & Upcoming Features✨ | Amazon PPCsoftware features+3 | — | Ad Badger | — | Search TrendsOrganic Rank Tracking+3 | — | 19m 46s | |
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| 3/27/26 | How Can I Be The Most Efficient With My N-Gram Analysis? (Classic)✨ | N-Gram AnalysisAmazon PPC+3 | — | Ad Badger | — | N-Gram AnalysisAmazon PPC+3 | — | 18m 10s | |
| 3/20/26 | The Product-Level TACoS Flaw: How "Other SKU Sales" Are Ruining Your Math✨ | Amazon advertisingTotal ACoS+4 | — | Total ACoSACOTS+3 | — | Total ACoSACOTS+6 | — | 24m 35s | |
| 3/13/26 | The Brutal Truth About Amazon FBA (And How to Pivot to D2C)✨ | Amazon FBAD2C+3 | Francis Leger | ShopifyAI+1 | Amazon | Amazon FBAD2C+5 | — | 40m 43s | |
| 3/6/26 | Ad Sales Tripled, Organic Dropped: Decoding Amazon PPC Cannibalization✨ | Amazon PPCcannibalization+4 | Brent Zahradnik | Amazon | — | Amazon PPCorganic sales+5 | — | 27m 20s | |
| 2/27/26 | 5 Hidden Issues Killing Your Ad Performance✨ | Amazon advertisingPPC performance+5 | Elizabeth Greene | JunglrAd Badger | — | ACoSpush-pull report+5 | — | 36m 20s | |
| 2/20/26 | Grow Your Amazon Market Share with PPC | In this episode, I talk about how Amazon sellers can go beyond just looking at sales and start using PPC and search query data to understand their true market share. I show how you can track changes in search volume, impressions, clicks, conversions, and your share of purchases to see if your ads are actually helping you grow compared to the rest of the market. By grounding your PPC data with market insights, you can make smarter decisions, adjust campaigns when needed, and stay ahead of competitors.We’ll see you in The PPC Den!🦡 Highlights 0:05 – Most PPC managers check only sales0:17 – Better question: Did PPC grow your market share?0:27 – Comparing sales vs. market trends1:00 – Using search query data to track performance2:05 – How to access search query data in AdBadger3:22 – Tracking search volume and impressions over time5:00 – Measuring brand impression and click share6:55 – Comparing market vs. brand conversion rate8:04 – Understanding purchase share and market impact10:44 – Combining search data with ranking data11:57 – How to tell your PPC story with market context12:12 – Using this data to make smarter Amazon decisions🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingTraining PPC Managers Who Can Train OthersHow do I Increase My Amazon Market Share?Unlock Your Business’s Growth Potential With Amazon’s Market Analysis Tools📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno | — | ||||||
| 2/13/26 | How Can I Elevate My Copywriting In My Amazon PPC Campaign? (Classic) | Humans vs. AI?! Marketing by Emma’s Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise of AI, finding humility in your writing, premium A+ content, and more! A great episode for those looking to boost efficiency and quality in their marketing and copywriting. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We’ll see you in The PPC Den!🦡 Highlights 0:00 - What to expect in this episode3:10 - What’s New With Emma11:05 - The Journey Through AI17:45 - Has AI Changed Your Process?24:06 - Thinking About Goals26:22 - How Can I Elevate My Copywriting?32:35 - First Steps47:15 - Where You Can Find Emma🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingWhere to find Emma, Marketing By EmmaHow Can I Use ChatGPT To Advance My Amazon PPC Campaign?12 Free Amazon Features Every Brand Should Be Using!How To Use Bulk Operations On Amazon To Crush Your CompetitionBalancing Amazon PPC Optimization And ExpansionHow Do I Create Data-Driven Product Pages On Amazon?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Emma Schermer TamirSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno | — | ||||||
| 2/6/26 | 6 Essential Amazon Skills to Master in 2026 (Scale Your Brand) | Is your Amazon strategy spread too thin? In this episode, Michael is joined by Noemi Bolojan (CEO of ScaleWave) to cut through the noise of 2026. After a chaotic few years, the biggest trend for successful sellers isn't doing more—it's doing fewer things at a 10/10 level.We’re diving deep into the "5+1 Essential Skills" you need to master to actually move the needle this year. From the "lifeblood" of your business (Inventory Management) to the hidden goldmine in your Brand Analytics, we break down exactly where to focus your energy so you can stop guessing and start growing.Stop being an "inch deep" in a hundred activities. Tune in to learn how to go miles deep on the metrics that matter.We’ll see you in The PPC Den!🦡 Highlights 00:00 - Intro: The Art of Simplification in 202605:10 - Top 5 Skills to Grow on Amazon06:03 - Skill #1: Inventory Management (The Lifeblood)12:50 - Skill #2: Aligning PPC with Business Goals22:45 - Skill #3: SKU-Based Profit Analytics29:25 - Skill #4: Tracking Non-Converting Spend36:05 - Skill #5: Masterful Bid & Budget Management42:25 - Bonus Skill: Decoding Search Query Data46:50 - Where to Find Noemi🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingWhere to find Noemi BolojanScale WaveHow Do I Perfect My Amazon Inventory Management?How to align team goals using Amazon PPC data tools?What is the SKU Economics Report and How It Boosts Amazon Ads?Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC CampaignsAdvanced Amazon PPC Bid Optimization5 Ways Search Query Data Boosts Sales📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Noemi BolojanSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno | — | ||||||
| 1/30/26 | How Many Clicks Before You Kill a Keyword? (The CPS Rule Amazon Sellers Ignore) | This episode is really about one thing: deciding when “no sales yet” actually means something. Because in real accounts, non-converting spend isn’t some small inefficiency. It’s often 30 percent of spend. Sometimes it’s 50. I’ve seen it hit 80 percent. Ten thousand dollars in ad spend, eight thousand going to search terms that never convert.What changes the way you look at this is separating converting behavior from non-converting behavior. If you include all the wasted spend in your averages, you end up judging new keywords against a broken baseline. Instead, you want to look at what your converting traffic normally does and use that as your benchmark.Another big takeaway is that not all keywords deserve the same level of patience. Branded terms might convert every couple of clicks. Competitor terms might need fifty clicks before you see a sale. If you use one rule across the board, you’ll end up killing keywords that were slow, not bad.We’ll see you in The PPC Den!🦡 Highlights 0:28 – How many clicks before negating1:07 – Non-converting spend pain2:39 – Clicks Per Sale (CPS)3:18 – Conversion rate → CPS math4:03 – Account-level CPS misleading5:22 – High-intent traffic benchmark7:46 – Brand / generic / competitor terms8:09 – CPS by keyword type9:31 – Measuring search terms vs CPS9:45 – 75%-150% CPS range10:15 – 1.5× CPS decision point10:39 – Pulling CPS from search term report11:09 – Keyword failure options11:29 – One rule beats no rule🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingHow N-gram analysis found a keyword with 200 clicks and 1 orderWhat Should I Do About Invalid Clicks in Amazon PPC?3 Filters to Use Weekly in Your Search Term Report on Amazon📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno | — | ||||||
| 1/23/26 | Why Amazon Brands Are Starting to Use Meta Ads and Shopify | In this episode, Michael sits down with Sean of Spillover Commerce to talk about thinking beyond Amazon.They discuss the difference between being an Amazon seller and being a true e-commerce brand. Why does that gap matter? And why not every product — or every brand — should be treated the same across Amazon, Shopify, and Meta.Sean breaks down when Meta ads actually make sense for Amazon brands, and how off-Amazon traffic can spill over into Amazon sales. They also talk about product-market fit by platform. Why some products work on Amazon but struggle on Meta. And why product iteration often beats endless ad optimization.If you sell on Amazon and you’re curious about Meta ads, this episode will help you think more clearly about the next step.We’ll see you in The PPC Den!🦡 Highlights 00:00 - Meet Sean Stone of Spillover Commerce02:45 - Using ChatGPT to challenge your thinking06:30 - Amazon sellers vs real e-commerce brands10:40 - Which products work on Amazon vs Shopify14:10 - When scaling ad spend actually makes sense17:55 - How Meta ads increase Amazon sales20:45 - Shopify + Amazon done right (real brand example)25:00 - Why follower count doesn’t equal demand28:20 - Product-market fit by platform31:50 - Price, size, and offer iteration35:40 - When Amazon brands should run Meta ads38:45 - Meta ads vs Amazon ads (different playbooks)42:10 - Final takeaway: thinking beyond Seller Central🦡 Resources & Links🦡 GET AD BADGER ➡️ See How Spillover Commerce Achieved $74K Profit SwingFind Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingToday’s guest is Sean Stone of Spillover Commerce🛒 Are you ready to escape Amazon dependency?Crack Q4 2025 with AMC Audiences & Deals4 Techniques Working for Amazon PPC in 2025Finding Your Zone of Possibility for Amazon PPC RankingsHow can you quickly and efficiently improve your Amazon listing?How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Sean StoneSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno | — | ||||||
| 1/16/26 | How to Balance SOPs and Strategy in PPC | In this episode, with Abe Chomali we explore how to make your PPC truly work for your business, rather than just moving numbers around in Amazon Seller Central.We talk about SOPs, automation, and checklists essential tools for efficient work. But simply following rules isn’t enough. You need to combine them with flexible strategic thinking so that every campaign delivers real results for your business.In this episode, you’ll learn why “optimizing numbers” doesn’t always equal real profit, how SOPs and automation can support rather than limit strategic decisions, and practical approaches to turn Amazon PPC into a growth tool rather than a routine task.A tip from Badger Den: don’t be afraid of flexibility even within the strictest processes – that’s exactly what makes PPC profitable.We’ll see you in The PPC Den!🦡 Highlights 00:00 – Life in New Jersey and the winter quiet08:10 – The disconnect between high-level goals and button-pushing11:35 – Why copying winning keywords to new products fails15:56 – The Danger of being a "Yes Man" in client relationships18:21 – Balancing authority with empathy22:19 – Technical Skills vs. Client Relations24:53 – Why rigid SOPs don't work for Amazon PPC27:47 – Moving from robotic tasks to strategic curiosity30:47 – How to bridge the gap between clients and technicians34:31 – Why top marketers must always ask "Why?"39:04 – Where to find Abe Chomali🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingToday’s guest is Abe Chomali from RightClick AdvisorsWhat is the role of data in Amazon campaign management?The PPC Tasks We Put on Our Project Management ToolsHow to develop a successful client relationship?How to Tell a Story with Amazon PPC Data to Boost Client Satisfaction📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Abe ChomaliSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno | — | ||||||
| 1/9/26 | UnBox Reveals Amazon Ad Secrets to Transform Your PPC | In this episode, Michael Erickson Facchin and Mansour Norouzi break down the biggest Amazon Ads updates following UnBox 2025. They talk about why the first half of the year felt tougher for many sellers, how to read market signals the right way, and how new tools — from the unified ad console and advanced reporting to AI assistants in DSP and AMC — can help brands make smarter decisions, stay profitable, and position themselves for growth heading into 2026.We’ll see you in The PPC Den!🦡 Highlights 00:00 — Intro 05:40 — Update #1: Unified Ad Console (DSP & Sponsored Ads)09:47 — Update #2: New Powerful Reporting & 15-Month Lookback11:51 — Update #3: Ads Agent (AI Assistant for DSP)19:26 — Update #4: Amazon Marketing Cloud (AMC) AI Assistant23:05 — Update #5: Sponsored Brand Reserve Share of Voice33:00 — Update #6: AI-Curated Sponsored Brand Collections37:40 — Update #7: AI-Powered Product Prompts & Rufus Integration47:00 — Update #8: Sponsored Product Video (Rated 10/10 Impact)52:00 — Update #9: Creative Agent for Video/Image Generation53:18 — Update #10: Advanced Brand Store Analytics54:45 — Summary🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Mansour Norouzi at Incrementum DigitalGetting the Most out of Amazon Reporting Why AI Will Be Your New Assistant on AmazonAmazon Marketing Cloud: Retarget Viewers & Cart AbandonersAmazon Product Page Optimization in a Rufus AI WorldCreative Optimization and Partnerships with Roku for Amazon Video Campaigns📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Mansour NorouziSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno | — | ||||||
| 1/2/26 | Training PPC Managers Who Can Train Others | In this episode of the PPC Den podcast, Michael Erickson Facchin sits down with long-time friend and business partner Gonza Martinez of Ziresquare to talk about one of the hardest — and most important — transitions founders face: moving from “doing PPC yourself” to training PPC managers who can eventually train others.Gonza shares how he went from personally managing Amazon PPC to building a team, selling and acquiring brands, and developing systems so his managers could grow into leaders. We cover mindset, hiring the right analytical people, creating processes, avoiding burnout, and knowing when PPC is no longer your “unique ability” as a founder.If you’ve ever wondered how to step out of the weeds and build a PPC team that runs (and improves) itself, this episode is for you.We’ll see you in The PPC Den!🦡 Highlights 01:12 – Who our guest is and why this topic matters03:45 – How they started training PPC managers07:18 – Biggest mistakes new PPC managers make11:30 – Building systems so managers can train others16:05 – Real examples from their training process21:44 – What KPIs they use to measure success27:10 – How to choose people who can become trainers32:58 – Lessons learned from failures38:20 – Actionable tips for agency owners🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Gonza Martinez of ZiresquareHow to align team goals using Amazon PPC data tools?Who to Hire for Your Amazon Growth TeamAd Badger & Bobsled Marketing: Keep Your Amazon Team on the Cutting Edge📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Gonza MartinezSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno | — | ||||||
| 12/25/25 | Dreaming of a Low ACOS, Amazon PPC Song for Sellers | Before the song starts, before the wishes are said, there’s a moment.From one side of the camera, the Badger family leans in. From the other side of the screen — you. And suddenly, this isn’t just another episode about Amazon marketing. It’s a holiday visit.We hear the words first: thank you. Thank you for tuning in. For being part of the journey. For spending another year learning, growing, and building together. Merry Christmas. Happy Hanukkah. Happy New Year. A family tradition steps into the spotlight — Christmas caroling. And without overthinking it, without holding back, our CEO sings from the heart. Yes, we work hard all year to uncover the best Amazon marketing insights. But this episode reminds us why we do it in the first place: people first, community always, and a little joy along the way.We’ll see you in The PPC Den!🦡 Highlights 0:06 – A big thank-you from the Badger family0:24 – A family tradition: Christmas caroling0:31 – The song begins 2:05 – Thank you, dear Badgers, for watching till the very end🦡 Resources & Links🦡 GET AD BADGER ➡️Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingFrom the PPC Den: Happy Holidays from the Ad Badger Team, See You in 2025!📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno | — | ||||||
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Chart Positions
6 placements across 6 markets.
Chart Positions
6 placements across 6 markets.