The PPC Den: Amazon PPC Advertising Mastery

In this episode, I talk about how Amazon sellers can go beyond just looking at sales and start using PPC and search query data to understand their true market share. I show how you can track changes in search volume, impressions, clicks, conversions, and your share of purchases to see if your ads are actually helping you grow compared to the rest of the market. By grounding your PPC data with market insights, you can make smarter decisions, adjust campaigns when needed, and stay ahead of competitors.We’ll see you in The PPC Den!🦡 Highlights ​​0:05 – Most PPC managers check only sales0:17 – Better question: Did PPC grow your market share?0:27 – Comparing sales vs. market trends1:00 – Using search query data to track performance2:05 – How to access search query data in AdBadger3:22 – Tracking search volume and impressions over time5:00 – Measuring brand impression and click share6:55 – Comparing market vs. brand conversion rate8:04 – Understanding purchase share and market impact10:44 – Combining search data with ranking data11:57 – How to tell your PPC story with market context12:12 – Using this data to make smarter Amazon decisions🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingTraining PPC Managers Who Can Train OthersHow do I Increase My Amazon Market Share?Unlock Your Business’s Growth Potential With Amazon’s Market Analysis Tools📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

Is your Amazon strategy spread too thin? In this episode, Michael is joined by Noemi Bolojan (CEO of ScaleWave) to cut through the noise of 2026. After a chaotic few years, the biggest trend for successful sellers isn't doing more—it's doing fewer things at a 10/10 level.We’re diving deep into the "5+1 Essential Skills" you need to master to actually move the needle this year. From the "lifeblood" of your business (Inventory Management) to the hidden goldmine in your Brand Analytics, we break down exactly where to focus your energy so you can stop guessing and start growing.Stop being an "inch deep" in a hundred activities. Tune in to learn how to go miles deep on the metrics that matter.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 - Intro: The Art of Simplification in 202605:10 - Top 5 Skills to Grow on Amazon06:03 - Skill #1: Inventory Management (The Lifeblood)12:50 - Skill #2: Aligning PPC with Business Goals22:45 - Skill #3: SKU-Based Profit Analytics29:25 - Skill #4: Tracking Non-Converting Spend36:05 - Skill #5: Masterful Bid & Budget Management42:25 - Bonus Skill: Decoding Search Query Data46:50 - Where to Find Noemi🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingWhere to find Noemi BolojanScale WaveHow Do I Perfect My Amazon Inventory Management?How to align team goals using Amazon PPC data tools?What is the SKU Economics Report and How It Boosts Amazon Ads?Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC CampaignsAdvanced Amazon PPC Bid Optimization5 Ways Search Query Data Boosts Sales📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Noemi BolojanSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

In this episode, Michael sits down with Sean of Spillover Commerce to talk about thinking beyond Amazon.They discuss the difference between being an Amazon seller and being a true e-commerce brand. Why does that gap matter? And why not every product — or every brand — should be treated the same across Amazon, Shopify, and Meta.Sean breaks down when Meta ads actually make sense for Amazon brands, and how off-Amazon traffic can spill over into Amazon sales. They also talk about product-market fit by platform. Why some products work on Amazon but struggle on Meta. And why product iteration often beats endless ad optimization.If you sell on Amazon and you’re curious about Meta ads, this episode will help you think more clearly about the next step.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 - Meet Sean Stone of Spillover Commerce02:45 - Using ChatGPT to challenge your thinking06:30 - Amazon sellers vs real e-commerce brands10:40 - Which products work on Amazon vs Shopify14:10 - When scaling ad spend actually makes sense17:55 - How Meta ads increase Amazon sales20:45 - Shopify + Amazon done right (real brand example)25:00 - Why follower count doesn’t equal demand28:20 - Product-market fit by platform31:50 - Price, size, and offer iteration35:40 - When Amazon brands should run Meta ads38:45 - Meta ads vs Amazon ads (different playbooks)42:10 - Final takeaway: thinking beyond Seller Central🦡 Resources & Links🦡 GET AD BADGER ➡️ See How Spillover Commerce Achieved $74K Profit SwingFind Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingToday’s guest is Sean Stone of Spillover Commerce🛒 Are you ready to escape Amazon dependency?Crack Q4 2025 with AMC Audiences & Deals4 Techniques Working for Amazon PPC in 2025Finding Your Zone of Possibility for Amazon PPC RankingsHow can you quickly and efficiently improve your Amazon listing?How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Sean StoneSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

In this episode, Michael Erickson Facchin and Mansour Norouzi break down the biggest Amazon Ads updates following UnBox 2025. They talk about why the first half of the year felt tougher for many sellers, how to read market signals the right way, and how new tools — from the unified ad console and advanced reporting to AI assistants in DSP and AMC — can help brands make smarter decisions, stay profitable, and position themselves for growth heading into 2026.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 — Intro 05:40 — Update #1: Unified Ad Console (DSP & Sponsored Ads)09:47 — Update #2: New Powerful Reporting & 15-Month Lookback11:51 — Update #3: Ads Agent (AI Assistant for DSP)19:26 — Update #4: Amazon Marketing Cloud (AMC) AI Assistant23:05 — Update #5: Sponsored Brand Reserve Share of Voice33:00 — Update #6: AI-Curated Sponsored Brand Collections37:40 — Update #7: AI-Powered Product Prompts & Rufus Integration47:00 — Update #8: Sponsored Product Video (Rated 10/10 Impact)52:00 — Update #9: Creative Agent for Video/Image Generation53:18 — Update #10: Advanced Brand Store Analytics54:45 — Summary🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Mansour Norouzi at Incrementum DigitalGetting the Most out of Amazon Reporting Why AI Will Be Your New Assistant on AmazonAmazon Marketing Cloud: Retarget Viewers & Cart AbandonersAmazon Product Page Optimization in a Rufus AI WorldCreative Optimization and Partnerships with Roku for Amazon Video Campaigns📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Mansour NorouziSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

Before the song starts, before the wishes are said, there’s a moment.From one side of the camera, the Badger family leans in. From the other side of the screen — you. And suddenly, this isn’t just another episode about Amazon marketing. It’s a holiday visit.We hear the words first: thank you. Thank you for tuning in. For being part of the journey. For spending another year learning, growing, and building together. Merry Christmas. Happy Hanukkah. Happy New Year. A family tradition steps into the spotlight — Christmas caroling. And without overthinking it, without holding back, our CEO sings from the heart. Yes, we work hard all year to uncover the best Amazon marketing insights. But this episode reminds us why we do it in the first place: people first, community always, and a little joy along the way.We’ll see you in The PPC Den!🦡 Highlights ​​0:06 – A big thank-you from the Badger family0:24 – A family tradition: Christmas caroling0:31 – The song begins 2:05 – Thank you, dear Badgers, for watching till the very end🦡 Resources & Links🦡 ⁠GET AD BADGER⁠ ➡️Find ⁠Michael Erickson Facchin⁠ — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising⁠From the PPC Den: Happy Holidays from the Ad Badger Team, See You in 2025!⁠📚 ⁠Unlock our FREE comprehensive Amazon Marketing Playbook⁠⁠Subscribe to our newsletter⁠⁠Transform your workflow with our comprehensive Amazon Advertising checklist⁠⁠Review all our show notes⁠-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

This episode is all about one of the smartest Amazon PPC bidding systems you’ll ever come across. Priscilla, our guest, has spent years building her own custom bidding logic — not using software, but by creating a super detailed, data-heavy Excel system that she keeps improving over time. She breaks keywords into different behavior groups, figures out how many clicks each match type really needs to get a sale, checks organic rank, placements, inventory signals, and basically connects all those data points to decide exactly how every bid should move. What’s cool is that she didn’t learn this from any tool — she built it herself after studying a giant Excel file a VA once gave her. If you want to hear how someone can take PPC bidding way deeper than “raise bid, lower bid,” this episode is a super interesting look into how Priscilla thinks and why her approach works so well.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 - Intro 03:30 - Priscilla’s journey into PPC bidding 06:05 - Why static click rules don’t work 07:00 - Visibility vs ACoS 08:45 - Keyword & target classification system 10:30 - Customizing bidding rules per brand 12:15 - Identifying hero keywords and products 13:55 - High-volume but unprofitable targets 15:35 - Click thresholds by match type 17:20 - Cross-analyzing performance and match type 19:20 - Bid summary and directional analysis 21:10 - When bid changes should be zero 23:35 - Competitor vs branded click value 25:05 - Campaign purpose: defense, discovery, conquesting 27:30 - Versioning and evolving a bidding system 29:10 - Inventory levels and soft pausing 30:40 - Placement optimization strategy 32:40 - Optimization frequency and lookback windows 34:00 - Building scalable bidding formulas 35:20 - What’s next: B2B, audiences, and AMC 36:30 - Final takeaways on advanced PPC bidding 🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Priscilla Wagner of Relentless B2CThe Simplified Q4 Bids & Budget System for Amazon SellersThe One Activity That Will Fix Your ACOS in 2025One Keyword, 8 Tools. Accuracy for Search Volume & Sales on AmazonHow to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Priscilla WagnerSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno