How PTs Can Thrive with Nontraditional Payment Models
From The Practice Experience Podcast by WebPT
December 17, 2025 · 39 min · Season 2 · Episode 27
About this episode
The episode discusses how physical therapists can thrive outside traditional insurance contracts through nontraditional payment models.
Tune in for an insightful conversation between host Dr. Heidi Jannenga and Dr. Keaton Ray, PT, DPT, OCS, co-founder and COO of MovementX, for an inspiring look at how physical therapists can thrive outside traditional insurance contracts. Keaton shares MovementX's evolution from cash pay to a diversified payer mix built on creative partnerships, including on-site care in correctional facilities. Together, Heidi and Keaton break down a practical playbook for clinic owners: Know your KPIs and cash flow, Train your team to communicate value, Plan for short-term volume dips, Start small with community partnerships before scaling. Listen in for a candid and practical conversation on how to diversify revenue while staying true to what matters most: patient care. Learn more: https://movement-x.com/ https://www.webpt.com/podcast
People in this episode
Host: Dr. Heidi Jannenga
Guest: Dr. Keaton Ray
Topics covered
- nontraditional payment models
- physical therapy
- insurance contracts
- revenue diversification
- patient care
- community partnerships
Keywords
- physical therapy
- nontraditional payment
- insurance
- revenue diversification
- patient care
- community partnerships
Mentioned in this episode
Organizations: MovementX, WebPT
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