The Product Marketing AI Podcast

In this special 2025 kickoff episode of the Product Marketing AI podcast, host Sean welcomes product marketing trailblazer Hattie, the PMM. They discuss Hattie’s innovative new venture, productmarketers.com, a membership community aimed at helping product marketers build their personal brands both internally and on LinkedIn. Hattie shares her journey of navigating tech layoffs, building authority, and growing her LinkedIn following to 38,000. She also provides valuable tips on leveraging personal branding for career security, the importance of networking at scale, and useful tools for content creation and ideation. Listen in for actionable advice on how product marketers can protect and elevate their careers in a rapidly changing tech landscape.00:00 Introduction and Guest Welcome00:46 Hattie's Background and Community Launch02:15 The Importance of Personal Branding04:07 Building Authority and LinkedIn Strategy05:33 Creating a Safe Space for Product Marketers08:47 Tips for Growing Your LinkedIn Audience16:00 Tools for Content Creation and Ideation18:25 Networking and Building Connections at Scale22:24 Future of Product Marketing and Final Thoughts25:55 Where to Find Hattie OnlineConnect with Hattie on LinkedInCheck out productmarketers.com

In this episode of the Product Marketing AI Podcast, Sean welcomes Scott Brinker, VP of Platform Ecosystem at HubSpot and editor of chiefmartec.com. Known as the "godfather of Martech," Scott discusses his role, the endless growth of Martech tools, and why consolidation isn’t the best strategy. Scott explains his time-intensive tasks at HubSpot, like managing partnerships and staying updated on Martech trends. He also shares his favorite tools, including HubSpot, Reveal, and Descript, and why partnerships are crucial for long-term success. Scott and Sean delve into the rise of AI tools, noting that nearly 2,000 new tools have emerged in the past six months, mostly AI-powered. Scott emphasizes the balance between rationalizing tech stacks and exploring innovative tools to stay competitive. The discussion also touches on composability in Martech, highlighting its importance for optimizing workflows and customer experiences. Scott predicts that AI will make composability more accessible, simplifying complex tasks for non-technical users. For product marketers seeking budget for new tools, Scott advises framing the request around AI and automation benefits to improve efficiency without scaling headcount. Tune in for insights on Martech’s future and practical tips for product marketers. Learn more at chiefmartec.com and reach out to Scott at SJ Brinker on LinkedIn. Don't miss this episode packed with expert advice and innovative ideas. Get access to early bird discounts for The Product Marketing Summit in San Francisco. Check it out here Get 20% off riverside.fm when you use the code productmarketingAI

Season 2 of the Product Marketing AI Podcast will return 2 weeks from now. Our listeners are in for a treat not only because of the great lineup and guests but also because of a brand-new partnership I am announcing today with Riverside. By visiting Riverside.fm and using the code "productmarketingAI" you'll get an exclusive 20% discount off any Riverside individual plan. You can start for free by clicking here and using code "productmarketingAI" in the purchase box.