The ProMarketer Podcast

The digital marketing game has changed, and for CPAs and accounting firms, the stakes are higher than ever. So, how do you cut through all the noise, grab the attention of your best prospects, and actually start winning online? In this hands-on demo, our presenters will dive into the seven core areas of digital marketing that give firms a real-world advantage. You'll see exactly how to make your Google Business Profile work overtime, build a website that turns visitors into clients, and set up a follow-up system that keeps prospects engaged. By the end of this session, you'll have a clear roadmap to boost your online presence, attract high-quality leads, and build client relationships that last! Don't miss this chance to learn the proven strategies that will keep your firm thriving. Identify how to turn your Google Business Profile into a lead magnet that attracts clients in your area and leaves competitors scrambling to keep up Evaluate the secret sauce for a website that doesn't just look good but turns visitors into eager clients by tackling their biggest tax and accounting pain points Recognize how to make email marketing your hidden superpower with simple, personal touches that keep clients coming back (and re-engage them when things get busy) Evaluate how to put your social media on autopilot and still show up consistently in your clients' feeds, so your firm stays top-of-mind without the daily grind Identify how to use smart ad strategies and automated follow-ups to fill your calendar with prospects ready to act—without the endless chase for leads Go here for your free online analysis: www.taxproleads.com

The IRS is shrinking. Are you ready to step up? With fewer people at the IRS answering phones, solving problems, and explaining issues, who's left to help taxpayers? You are. The IRS layoffs are a HUGE opportunity for your tax business – if you position your firm correctly. TaxProMarketer CEO Christian Jones joins Andy Frye, founder of Pronto Tax School, to break down what the recent IRS changes mean for your tax firm. In this episode of The ProMarketer Podcast, you'll learn… How the IRS layoffs will increase demand for your practice How to position your firm as an advocate when the IRS can't (or won't) help What automation means for audits, collections, and client representation How to future-proof your services as the IRS shifts to AI and digital tools Andy is a third-generation tax business entrepreneur who has personally prepared over 10,000 tax returns. He regularly interacts with and trains 20,000+ tax pros and happens to be the Founder & CEO of Pronto Tax School, Inc. Since 2011, their training system has provided 100,000+ courses teaching tax pros to easily find the tax changes that are most relevant to particular client groups, in order to optimize their service and benefit their clients. If you want to lead your firm with confidence amidst the current challenges in the tax industry, you'll want to check this out: https://prontotaxschool.com/ Andy's team has a new tax update course, which will be released on July 1 this year you'll want to check out.

Getting clients is hard enough – but getting them to stick around is even harder. And if you don't know how to convert your leads into clients, you won't see the growth you want for your accounting business. You need proven strategies (combined with the right tools and skills) to guide prospects all the way from discovery to closing. TaxProMarketer CEO Christian Jones and Sales Manager Noah Jenks let you in on those proven lead conversion strategies in this ProMarketer Podcast. Listen in to discover what makes a results-driving conversion process, and how YOU can start securing more clients for your firm.

You don't just want more clients this tax season – you want better clients. And to find them, you need a targeted approach that goes beyond your basic digital marketing. You need an optimized digital ad campaign. An ad campaign on Facebook or Google, coupled with a strong marketing system, drives more of the right kind of leads to your sales pipeline (and fast). Or maybe, you're looking to expand your market reach. Digital ads are key here too – they can show that market that YOU can give them the tax help they need. But to avoid wasting your money, you'll need to know how NOT to run an ad campaign. In this new ProMarketer podcast, TaxProMarketer CEO Christian Jones and Ads Manager Vlad Antonoski show the power of digital advertising for your firm, and how to avoid the mistakes that could cost you.

The modern workforce is changing RAPIDLY, and it's taking the tax and accounting industry by storm. Accountants like Blake Oliver have their eyes on the future of the industry, and bring an innovative flare to traditional practices. Blake is the CEO of Earmark, a revolutionary platform that offers NASBA-approved CPE for listening to your favorite accounting and tax podcasts. He's cracked the code for modernizing accounting practices, specifically when it comes to hot topics like work-life balance and strategic use of technology. And he's here to share his secrets. In this conversation with Christian Jones of TaxProMarketer, Blake draws a roadmap for innovating the tax and accounting industry, covering everything from his journey with Earmark's CPE offerings to some of the broader trends and challenges faced by the accounting profession today. Their conversation is packed with actionable tips and insights for all accounting professionals, from those just starting out to seasoned firm owners. Things like… How to build a sustainable practice that doesn't rely on you working long hours. Strategies for transitioning clients to more profitable service packages. The benefits of leveraging technology like offshore talent and AI to streamline operations. Why the future of accounting lies in a client-centered approach with a focus on quality and value. If you want the secrets to building a thriving accounting practice while achieving a healthy work-life balance, listen to this.

Sleepless nights… Marketing blunders… Terror clients… Business demands… Running your accounting business doesn't have to look like this. There is a better way to build your firm, and Ryan Lazanis, owner and CEO of Future Firm, can show you how. Future Firm helps accountants like you restructure and grow their businesses into something that's profitable… and enjoyable to run. Here Ryan shares with ProMarketer Podcast host, Christian Jones, his strategies for packaging and pricing in a progressive way that is comfortable for you, the firm owner, and attractive to your client base. He also talks hiring strategies to get A-player people on your team. If you want to get unstuck from where your business is at, listen in. And don't forget to come back for Part 2…