EP108 Every Deal Matters

EP108 Every Deal Matters

From The Property Funder Podcast by Michael Dean

April 1, 2026 · 1h 17m · Episode 108

About this episode

Adam Butler discusses Avamore Capital's growth, lending strategies, and the importance of trust in finance.

Adam Butler, Director of Sales and Marketing at Avamore Capital, returns to the podcast to talk about the lender’s remarkable growth story – a 90% increase in volumes in H2 2025, driven by bespoke in-house tech, an expanded and increasingly diverse sales team, and a renewed commercial mindset. Adam unpacks Avamore’s £250 million lending target for the new financial year, explains how their new broker portal and DIP calculator are set to transform broker efficiency, and shares his take on certainty of funding, geographic expansion beyond the South-East, and why saying no the right way is sometimes the most powerful sales tool. Packed with insights on what makes deals progress well, how to compete with ‘hot lenders’, and why trust will always beat price in specialist finance. Guest: Adam Butler, Director of Sales and Marketing, Avamore Capital Guest Socials: LinkedIn – https://www.linkedin.com/in/adam-butler1/ Sponsored by: Avamore Capital https://avamorecapital.com #SpecialistFinance #PropertyFinance #BridgingFinance #DevelopmentFinance #SpecialistLending #Bridging #Development #Business #Leadership #Fintech #PropertyDevelopment #RealEstateFinance #BusinessStrategy #TeamBuilding…

People in this episode

Host: Michael Dean

Guest: Adam Butler

Topics covered

  • lending
  • sales strategy
  • broker efficiency
  • commercial mindset
  • trust in finance

Keywords

  • lending
  • broker portal
  • DIP calculator
  • sales team
  • specialist finance
  • commercial mindset
  • geographic expansion

Sponsors

Avamore Capital

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