The Truth About Running a Creative Agency in Dubai

The Truth About Running a Creative Agency in Dubai

From The Pulp by Yasmine Mustafa

July 16, 2025 · 39 min · Episode 24

About this episode

Karan shares insights on building a successful creative agency in Dubai without traditional marketing methods.

In this episode of The Pulp Podcast, I sit down with Karan, founder of Groundwork, a Dubai-based creative agency known for its viral CGI campaigns. We dive into how Karan built his agency from scratch, landing clients like Sephora, Emirates, and Nike — without running ads or cold emails. Karan shares: How one free CGI video changed everything His first big client story with Warehouse Gym Why family support and timing matter in business The realities of running an agency in Dubai — beyond the Instagram highlight reel The ups and downs of business partnerships Practical advice for anyone wanting to start a creative business today This episode is full of honest insights, creative industry tips, and Dubai business realities. Whether you're into marketing, entrepreneurship, or just curious how big deals really get done, you’ll get something from this conversation.

People in this episode

Host: Yasmine Mustafa

Guest: Karan

Topics covered

  • creative agency
  • business partnerships
  • entrepreneurship
  • CGI campaigns
  • Dubai business realities
  • marketing

Keywords

  • creative agency
  • CGI
  • Dubai
  • entrepreneurship
  • business partnerships
  • marketing
  • viral campaigns

Mentioned in this episode

Organizations: Groundwork, Sephora, Emirates, Nike, Warehouse Gym

Places: Dubai

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