The Real Women Real Business Podcast

What makes a home staging business truly sellable?Many home stagers assume that if their calendar is full, their inventory is moving, and revenue is strong, their business must be valuable to a buyer. But what if that's not the whole story?In this episode of The Real Women Real Business Podcast mini-series, How to Sell Your Home Staging Business, Shauna Lynn Simon breaks down one of the most important concepts business owners need to understand before they ever think about selling: a busy business is not always a sellable business.Listeners will learn how buyers evaluate a home staging business differently than owners do, why owner-operated and owner-dependent are not the same thing, and what creates confidence or concern during the sale process. Shauna Lynn also shares the five key things every buyer needs to believe before they are willing to invest in a business, along with practical questions that can help owners identify hidden risks and opportunities within their company today.Whether selling is years away or simply an option you'd like to preserve, this episode will help you build a stronger, more transferable, and more valuable business now while preparing for whatever comes next.If this episode sparks questions about your own business, be sure to grab the free Sell Ready ebook and continue following this series as Shauna Lynn explores the numbers, systems, inventory, and buyer conversations that influence business value and saleability.Timestamps:(00:08) - (04:42) - Why a busy staging business is not always a sellable business(04:43) - (09:21) - How buyers evaluate your business differently than you do(09:22) - (13:33) - The difference between owner operated and owner dependent(13:34) - (18:53) - The five things a buyer needs to believe before they buy(18:54) - (23:36) - Why your business needs a clear, transferable story(23:37) - (25:15) - Free sell-ready resources and what buyers care about nextResources:Get your "Is Your Home Staging Business Sellable?" ebook free when you use promo code SELL100: https://slsacademy.com/sellreadyLearn more about the Sell Your Staging Business Bootcamp (and claim your spot): https://slsacademy.com/sellyourbizRead the blog on the 4 Different Types of Business Buyers: https://www.slsacademy.com/how-to-sell-your-staging-business-buyer-types/

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon explores how money pressure quietly influences pricing, boundaries, client decisions, follow-ups, and the way entrepreneurs show up in their businesses. Instead of focusing only on money mindset or affirmations, Shauna Lynn breaks down the practical decision-making patterns that cause business owners to discount, overdeliver, accept poor-fit clients, or avoid revenue-generating actions.Shauna Lynn shares why not all revenue is good revenue, how urgency can create expensive choices, and why survival mode is not the same as strategy. Through real examples around pricing, overdue invoices, unexpected expenses, and cash flow pressure, Shauna Lynn helps listeners reframe financial decisions with more clarity and confidence.If money stress has been making your business feel heavier than it needs to, this episode will help you pause, ask better questions, and make decisions that protect your profit, energy, and long-term growth.Timestamps:(01:49) - (06:30) - The money question that changes how you make business decisions(06:31) - (13:34) - Why saying yes under financial pressure can become expensive(13:35) - (20:22) - The difference between wanting revenue and needing revenue(20:23) - (27:26) - Pricing from fear, discounting, and why confidence needs clarity(27:27) - (34:26) - Revenue-generating actions and how to handle unexpected expenses(34:27) - (39:20) - Questions to ask before making financially charged decisions Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastLearn more about The Real Women Real Business Mastery Program: https://realwomenrealbusiness.comEp 100: Why People Pleasing Is Burning You Out and How to Set Boundaries Without Guilt: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/people-pleasing

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Joy Lynskey, Founder and CEO of Jewel Toned Interiors, to explore what it really takes to build a team culture rooted in creativity, contribution, and accountability. Joy shares how her background in psychology shaped the way she leads, why her team uses simple daily huddles and deep quarterly meetings, and how she has created a business where people are expected to bring ideas, own outcomes, and learn from mistakes.Listeners will walk away with practical ways to reduce the boomerang effect of delegation, move beyond reactive leadership, and create stronger systems for communication, trust, and decision-making. Joy also offers a powerful perspective on integrity, culture fit, work-life harmony, and using leadership to create meaningful ripple effects.If you are ready to build a team that grows with you instead of depending on you, this episode is a must-listen.Timestamps:(01:50) - (06:30) - Joy’s path from psychology to interior design and why human behavior shapes her leadership(06:31) - (13:15) - Daily huddles, team charters, and creating rituals that invite contribution(13:16) - (17:25) - Hiring for culture, accountability, and redefining integrity inside a team(17:26) - (25:15) - Mistakes, ownership, playbooks, and how to stop rescuing your team(25:16) - (36:30) - Role playing client conversations and building confidence without lowering standards(36:31) - (49:10) - Work-life harmony, ripple effects, and Joy’s advice for leaders building stronger cultures Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastComplimentary Virtual Design Consultation for 1 Hour (Mention podcast when booking through this link): https://jeweltoned.com/contact-us/No Rules Rules: Netflix and the Culture of Reinvention by Reed Hastings and Erin Meyer: https://amzn.to/4dwJZ0G Connect with Joy Lynskey:Jewel Toned Interiors: https://jeweltoned.com/Facebook: https://www.facebook.com/jtidesignstudioInstagram: https://www.instagram.com/jeweltonedinteriors/YouTube: https://www.youtube.com/@jeweltonedinteriors3352Pinterest: https://www.pinterest.com/jtidesignstudio/Email: joy@jeweltoned.comJoy Lynskey is the Founder and CEO of Jewel Toned Interiors, a women-owned interior design studio based in Fort Lauderdale, Florida. With experience across luxury multifamily, workplace, wellness, residential, and community-centered projects, Joy blends creative vision with operational discipline to create stronger outcomes for clients and teams. Her leadership is shaped by a deep interest in psychology, collaboration, and the human side of design. In 2023, Joy became the first woman President of the Construction Executives Association, bringing a more inclusive and purpose-driven lens to the construction and built environment industries. As a mother of four, business owner, and advocate for intentional leadership, Joy is passionate about helping people contribute meaningfully at work and beyond.

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon challenges the pressure to constantly chase the latest strategies, trends, and expert advice. For many entrepreneurs, especially “Accidental CEOs,” growth doesn’t stall because of a lack of knowledge, but because they begin to doubt what has already been working in their business.Shauna Lynn breaks down how learning can quietly turn into second-guessing, and why blindly following loud or confident voices often leads to building a business that no longer feels aligned. She introduces a powerful way to filter advice, focusing on principles rather than copying tactics, and explains how to combine proven frameworks with your own real-world experience.Listeners will walk away with a clearer understanding of how to make strategic decisions that support their strengths, values, and capacity, instead of chasing every new idea that shows up online.If you’ve been feeling pulled in too many directions, this episode will help you refocus, simplify, and move forward with confidence.Timestamps:(01:50) - (06:30) - Why entrepreneurs start doubting what already works(06:31) - (13:00) - The problem with trends, hacks, and “the only thing that works”(13:01) - (20:50) - The guru effect and why loud advice creates confusion(20:51) - (27:30) - How to filter strategies through your own business(27:31) - (37:20) - Adapting frameworks instead of copying them exactly(37:21) - (49:10) - A practical exercise to refocus on what actually worksResources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcast

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Carrie KC West to explore how hidden internal narratives shape the way entrepreneurs lead, make decisions, and grow their businesses. For many “Accidental CEOs,” these stories were never consciously chosen, yet they quietly influence everything from confidence to client relationships.Carrie introduces the concept of narrative coaching and explains how patterns, perspectives, and past experiences can create repeated cycles that keep women playing small or stuck in roles that no longer fit. She shares how awareness is the first step to change and why trying to force transformation without understanding the underlying story often leads to frustration.Listeners will walk away with practical ways to identify limiting patterns, interrupt reactive thinking, and begin shifting their perspective in a way that feels grounded and sustainable.If you’ve ever asked yourself why the same challenges keep showing up, this episode will help you start seeing the answers more clearly.Timestamps:(01:50) - (07:30) - What narrative coaching is and how identity shapes leadership(07:31) - (14:20) - The Accidental CEO mindset and the identity gap women face(14:21) - (23:30) - How internal stories create conflict across different roles(23:31) - (32:20) - Recognizing patterns and the stories that keep repeating(32:21) - (41:00) - Micro moments of change and interrupting reactive thinking(41:01) - (50:10) - Awareness, perspective shifts, and rewriting your storyResources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastBook a 30-Minute Story Session with Carrie: https://carriekcwest.comGet the book Triggers by Marshall Goldsmith: https://amzn.to/4sUevWJGet the book Not Nice by Dr. Aziz Gazipura: https://amzn.to/4uh78d4Connect with Carrie KC West:Learn more about Carrie: https://carriekcwest.comFacebook: https://www.facebook.com/carriekcwest/Instagram: @storytellers_acadYouTube: https://www.youtube.com/@carriekc33LinkedIn: https://www.linkedin.com/in/carriekcwest/Carrie KC West is an author, speaker, and narrative coach, and the founder of The Life Rewrite System. She helps entrepreneurs and leaders uncover the hidden stories influencing how they think, lead, and make decisions so they can consciously choose new paths forward. With a background in filmmaking and counseling psychology, Carrie blends storytelling with deep behavioral insight to guide clients toward greater clarity, confidence, and alignment in both business and life.

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with financial coach Sherry Andrew to break down why so many entrepreneurs feel overwhelmed by money, even when they are earning well. After losing her job and rebuilding her finances from scratch, Sherry transformed not just her income, but her entire relationship with money by shifting from tracking spending to creating intentional systems.She shares how inconsistent income, avoidance, and traditional budgeting advice often fail - especially for neurodivergent entrepreneurs - and what to do instead. From separating accounts to creating spending buffers and planning ahead, this conversation reframes money management in a way that feels doable, not restrictive.Listeners will walk away with practical strategies to reduce stress, increase clarity, and take control of their finances without shame or overwhelm.If money has ever felt confusing, frustrating, or just plain exhausting, this episode offers a fresh perspective that can change how you approach it moving forward.This episode is brought to you by Kaivari.Kaivari helps interior designers build a strong, strategic support network by connecting them with vetted coaches, trusted service providers, and aligned peer communities so they can make smarter business decisions with confidence. Visit Kaivari.com and use promo code KOACHFRIEND to save.Timestamps:(01:50) - (03:52) - Sherry’s journey from job loss to starting her coaching business(03:53) - (08:33) - The shift from tracking spending to planning ahead(08:34) - (10:22) - Why money stress impacts growth and decision making(10:23) - (17:22) - Giving your money a job and building intentional systems(17:23) - (22:40) - Moving from scarcity thinking to proactive income planning(22:41) - (30:25) - Why traditional budgeting fails and how systems simplify money Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastTax Cheat Sheet: https://www.moneymindsetfc.com/linksEp 108: The Confidence Shift That Turned 500 Dollars Into a Global Business with Jane Harris: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/confidence-shift

In this two-year anniversary episode of The Real Women Real Business Podcast, Shauna Lynn Simon shares a powerful and practical shift that changes how you approach both life and business - treating your future self like someone you genuinely care about.Rather than framing self-care as something you earn or squeeze in when there’s time, Shauna Lynn reframes it as self-respect that shows up in everyday decisions. From how you manage your time and energy to how you speak to yourself internally, she breaks down how small, consistent actions either support or sabotage the version of you you’re becoming.This episode goes beyond theory and into real-life application, with simple examples that highlight how procrastination, overbooking, and disorganization quietly create stress, while intentional systems, boundaries, and micro decisions create momentum and ease.Listeners will walk away with a practical framework to reduce overwhelm, make clearer decisions, and create a business and life that feels more supportive instead of reactive.If you’ve been feeling stretched, behind, or stuck in cycles that keep repeating, this episode offers a grounded way to reset and move forward with intention. This episode is brought to you by Kaivari.Kaivari helps interior designers build a strong, strategic support network by connecting them with vetted coaches, trusted service providers, and aligned peer communities so they can make smarter business decisions with confidence. Visit Kaivari.com and use promo code KOACHFRIEND to save.Timestamps:(00:01) - (05:30) - Two year anniversary reflection and the cost of putting things off(05:31) - (13:00) - Why self care is not landing and the shift to self respect(13:01) - (20:30) - How your inner dialogue drives procrastination burnout and guilt cycles(20:31) - (28:30) - Treating your future self like someone you care about(28:31) - (36:30) - Practical daily habits that set your future self up for success(36:31) - (45:30) - How this shows up in business systems boundaries and workload(45:31) - (55:00) - Simple tools to reframe self talk and make better decisions Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastConnect with Shauna Lynn on Instagram: @shaunalynnsimon

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon is joined by business mentor and Boldheart founder Fabienne Fredrickson to unpack what it really takes to grow from six figures to seven without burnout. With more than two decades of experience mentoring women entrepreneurs, Fabienne shares why the strategies that helped build a six-figure business often become the very things that hold you back from scaling further.Together, they explore the concept of leverage and how entrepreneurs can shift away from overworking toward building businesses that support their lives rather than consume them. Fabienne explains why team, systems, marketing focus, and intellectual property are key to sustainable growth, and how entrepreneurs can identify the small percentage of actions that actually drive the majority of results.Listeners will gain a fresh perspective on scaling, including how to stop trying to do everything and instead focus on what creates true momentum.If you’re ready to grow your business without losing your freedom, this episode offers a powerful roadmap to start thinking and operating differently.Timestamps:(00:01) - (05:40) - Why six figure businesses often hit a growth ceiling(05:41) - (13:20) - What got you here won’t get you there and the burnout trap(13:21) - (21:45) - Leveraging your team and why hiring earlier changes everything(21:46) - (30:15) - The four marketing paths and focusing on what actually works(30:16) - (39:20) - Identity, authenticity, and becoming magnetically attractive to clients(39:21) - (52:30) - The eight leverage activators and building a scalable business Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastGet The Leveraged Business book: https://boldheart.com/the-leveraged-business/book/Connect with Fabienne Fredrickson:Learn more about Fabienne: https://boldheart.comFacebook: https://www.facebook.com/fabienneInstagram: https://www.instagram.com/fabiennefred/YouTube: https://www.youtube.com/@FabienneFredricksonFabienne Fredrickson is the founder of Boldheart and has spent more than 20 years mentoring women entrepreneurs as they grow and scale their businesses while creating more freedom in their lives. Through her Leveraged Business methodology, she has helped thousands of women expand beyond six figures and build businesses that generate significant revenue without sacrificing their time, families, or well-being. Fabienne is also the author of The Leveraged Business, which outlines her approach to creating scalable, self-managing companies that allow entrepreneurs to earn more while working less.

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Sonia Barney, founder of Kaivari and Sonia Barney Design, to unpack one of the biggest decisions entrepreneurs face when growing their business - choosing the right coach.With more than two decades in the interior design industry and over ten years running her own business, Sonia shares how her journey through multiple coaching programs shaped her perspective on what truly makes coaching valuable. Together, she and Shauna Lynn explore why many entrepreneurs hesitate to invest in support, how costly the wrong coaching fit can be, and why clarity about your needs is essential before committing to any program.Sonia also introduces Kaivari, a platform she created to help interior designers connect with vetted coaches, trusted service providers, and a supportive peer network so they can grow sustainable businesses without navigating the process alone.Listeners will walk away with practical guidance on identifying business gaps, asking smarter questions during discovery calls, and approaching coaching with confidence rather than guesswork.Timestamps:(00:01) - (05:30) - Sonia Barney’s design background and early business challenges(05:31) - (13:40) - The real risks of hiring the wrong coach(13:41) - (22:20) - Why time, money, and overwhelm stop entrepreneurs from seeking coaching(22:21) - (31:45) - How Kaivari connects designers with the right support network(31:46) - (43:30) - What to look for when evaluating a coach(43:31) - (52:10) - The key questions every entrepreneur should ask before hiring a coachResources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastGet the Questions to Ask Yourself and Your Coach Before You Hire Tip Sheet: https://kaivari.com/questionsLearn more about Kaivari: https://www.kaivari.comConnect with Sonia Barney:Learn more about Sonia: https://www.kaivari.comFacebook: https://www.facebook.com/soniabarneydesignInstagram: https://www.instagram.com/kaivarico/Sonia Barney is an award-winning interior designer and the founder of Kaivari, a platform created to help designers connect with the right coaches, resources, and community to support sustainable business growth. With more than 20 years in the design industry and over a decade running her own firm, Sonia combines creative experience with a systems-focused approach to help designers build businesses that are just as intentional and well-structured as the spaces they design.

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon tackles a common pattern among high-achieving women entrepreneurs - spiraling when a client goes quiet. When uncertainty creeps in, the brain fills in the blanks, often with stories that trigger defensiveness, overexplaining, discounting, or avoiding follow-up altogether.Shauna Lynn breaks down a five-step reset framework designed to interrupt the spiral and replace emotional assumptions with clean leadership. She explains why silence is not feedback, how to separate fact from narrative, and why following up is not needy - it is responsible business ownership. The episode also outlines a practical follow-up cadence you can implement immediately to prevent lost revenue and protect your momentum.Listeners will walk away with a structured process for regulating emotions, choosing useful assumptions, and communicating clearly without defensiveness. If you have ever hesitated to follow up because of the story you were telling yourself, this episode will give you a calmer and more strategic way forward.Timestamps:(00:01) - (06:30) - Why high achievers spiral when clients go quiet(06:31) - (11:17) - The five step reset framework to stop emotional storytelling(11:18) - (18:25) - Building a clean follow up process that prevents lost revenue(18:26) - (23:03) - Sample follow up scripts and tone adjustments(23:04) - (27:47) - Reframing common triggers and responding without defensiveness(27:48) - (30:01) - Leadership, curiosity, and choosing calm over assumption Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastConnect with Shauna Lynn on Instagram: @shaunalynnsimon

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon is joined by embodiment-led brand and web designer Abby Bradetich for a refreshing conversation about authenticity, energy, and breaking outdated content rules. With a background in professional dance and over 15 years in marketing and design, Abby shares how she helps women entrepreneurs stop forcing strategies that do not fit and start building an online presence that actually feels good.Together, they explore why content often feels exhausting, how overconsumption blocks creativity, and why energy matters just as much as what you say. Abby introduces her embodiment-first approach to content, explains how to find your natural entry point for showing up online, and challenges the pressure to follow rigid posting rules or hustle culture tactics.Listeners will gain practical insights into trusting their intuition, simplifying content creation, and creating from a place of alignment rather than obligation.If showing up online has felt heavy, forced, or draining, this episode offers permission to do it differently. Share it with the woman in business who is ready to stop performing and start connecting.Timestamps:(00:01) - (05:45) - Abby Bradetich’s journey from dance to marketing and entrepreneurship(05:46) - (12:30) - Why authenticity feels hard online and how energy impacts content(12:31) - (19:30) - Overconsumption, burnout, and creating space for real ideas(19:31) - (27:30) - Breaking content rules and redefining professionalism online(27:31) - (36:45) - Being real without oversharing and finding your true brand voice(36:46) - (49:20) - Trusting yourself, repeating your message, and building authorityAbby BradetichLearn more about Abby:Website: https://illuminessencecreations.comInstagram: @illuminessencecreationsInstagram: @theunfilteredceopodPodcast: Unfiltered CEO Podcast: https://open.spotify.com/show/5Dz1Z7Dfw8nhopuG5DrxQ0Abby Bradetich is the founder of IlluminEssence Creations and an embodiment-led brand and web designer and content coach. With over 15 years of experience in marketing and design and a background in professional dance, Abby helps women entrepreneurs stop performing online and start showing up in a way that feels natural, aligned, and sustainable. Through her work, she blends mindset, embodiment, and strategy to help clients build online presences rooted in energy, authenticity, and clarity rather than hustle, rigid rules, or forced content strategies.Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastGet this FREE resource: The Bold Expression Toolkit: https://illuminessencecreations.myflodesk.com/boldtoolkitExplore Magnetic By Nature Content Support Ecosystem: https://illuminessencecreations.com/magnetic Get a FREE Website Review from Abby: https://illuminessencecreations.myflodesk.com/websitereviewRead: Triggers: Creating Behavior That Lasts - Becoming the Person You Want to Be by Marshall Goldsmith: https://amzn.to/45JJ6h0

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon pulls back the curtain on the subtle ways women entrepreneurs leak profit without realizing it. Drawing from a recent month in her own business, Shauna Lynn shares how catching a series of small, “reasonable” decisions helped her retain an extra $4,000 - not from one big win, but from holding her value in everyday moments. This episode explores what Shauna Lynn calls the “nice tax” and the micro-moments where it shows up, from quick calls that are not so quick to preemptive discounts, scope creep, extensions, and underpricing based on comfort rather than value. She walks listeners through the mindset shifts and CEO standards that helped her replace people-pleasing with calm, confident boundaries, without sacrificing kindness or client experience. Listeners will gain practical language, real examples, and a new lens for spotting profit leaks as they happen, plus a powerful reframe on being both generous and well paid. If you have ever overdelivered, undercharged, or second-guessed your pricing, this episode will change how you think about money conversations. Share it with a woman in business who needs permission to protect her profit.Timestamps:(00:01) - (04:15) - How small “being nice” moments quietly cost women entrepreneurs thousands(04:16) - (09:30) - The nice tax explained and why profit leaks often go unnoticed(09:31) - (16:10) - The most common micro-moments where women overdeliver and undercharge(16:11) - (23:10) - Real examples of scope creep, quick calls, extensions, and pricing from comfort(23:11) - (32:30) - CEO standards for protecting profit and how to be kind and paid Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastEp 66: Speak Like a Leader: Communication Skills That Move the Needle With Dr. Laura Sicola: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/speak-like-a-leaderEp 8: Empowering Success: LuAnn Nigara's Journey from Podcaster to Business Visionary: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/empowering-success-with-luann-nigaraVoxer Walkie Talkie App: https://www.voxer.com/downloadSherwin-Williams: https://www.sherwin-williams.com/

In this episode, Shauna Lynn sits down with powerhouse publicist KJ Blattenbauer, founder of Hearsay PR, to challenge everything women entrepreneurs think they know about being seen. Drawing on nearly three decades in PR, KJ shares how she went from shaping stories behind the scenes to helping overlooked experts step into authority in a way that actually fits real life.Listeners will hear how publicity differs from social media noise, why credibility compounds faster than followers, and how clarity - not intensity - is the real driver of sustainable visibility.KJ reframes PR as an act of service, showing how lived experience, consistent messaging, and simple storytelling can open doors to aligned opportunities without selling your soul online. She also breaks down the most common visibility mistakes women make and offers practical ways to become your own best publicist, starting now.If you’re an accidental CEO who wants to be known for your work without doing all the things, this conversation will shift how you think about visibility, confidence, and growth. Listen in, and share it with the woman who needs permission to be seen Timestamps:(00:02) - (06:45): KJ Blattenbauer explains why publicity is about being findable for your expertise, not chasing fame or viral moments.(06:46) - (15:30): KJ shares how women entrepreneurs underestimate their stories and what actually makes something newsworthy.(15:31) - (27:10): KJ breaks down the difference between PR and social media and why credibility compounds faster than followers.(27:11) - (39:20): KJ outlines the most common visibility mistakes women founders make and how clarity beats hustle every time.(39:21) - (52:10): KJ offers a simple, sustainable framework to build authority without burnout or constant content creation.Resources:Get KJ's FREE Visibility Workbook: www.hearsaypr.com/freebieBook Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastRead How To Be a Media Darling by KJ Blattenbauer: https://amzn.to/3YrXiHf (affiliate link)Read Pitchworthy: The No-Fluff Playbook to Publicity That Pays Off by KJ Blattenbauer: https://amzn.to/3LyljJO (affiliate link)Ep 41 - Crafting Brand Messages That Convert With Deb Mitchell: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/crafting-brand-messagesEp 74 - Get Flooded with Clients Without Ever Asking for a Referral with Stacey Brown Randall:https://www.aboutshaunalynn.com/rwrb-podcast-episodes/get-more-clientsEp 87 - Stop Chasing Followers and Start Building a Community that Converts with Emily Rosales: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/build-a-communityConnect with KJ Blattenbauer:Learn more about KJ: https://www.hearsaypr.com/Instagram (Hearsay PR): https://www.instagram.com/hearsayprInstagram (KJ): https://www.instagram.com/kjblattenbauerFacebook: https://www.facebook.com/kjblattenbauerLinkedIn: https://www.linkedin.com/in/kjblattenbauer/About KJ Blattenbauer:KJ Blattenbauer is a powerhouse publicist who turns overlooked experts into headline news. With nearly 30 years of experience, she’s the go-to pro when you’re ready to stop being ignored and start owning the spotlight. Known for her bold yet approachable style, KJ delivers clear, actionable strategies that have been featured everywhere from Forbes to Architectural Digest. She’s also the author of the DIY PR book, How to Be a Media Darling, and Pitchworthy, a modern guide to building lasting visibility and authority.