Likes Don’t Pay the Bills: The Rebel’s Guide to Engagement, Lives & Staying Sane Online

Likes Don’t Pay the Bills: The Rebel’s Guide to Engagement, Lives & Staying Sane Online

From The Rebellious Business Show by Cordelia Kate and Caroline Antonia

October 17, 2025 · 60 min

About this episode

This episode challenges the notion that likes equal success and explores what truly drives engagement and success in online business.

Think you’re shouting into the void? You’re not, you’re just measuring the wrong things. 🙃 This week, we’re blowing up the myth that likes equal success and diving into what actually moves the needle when you’re building a rebellious online business. 📌 Topic #1: Engagement Isn’t What You Think We tackled the big one, why “no comments” doesn’t mean “no one’s watching.” From invisible engagement (clicks, watch time, DMs) to the real metrics that matter, we’re redefining what success looks like on social. 📌 Topic #2: Going Live Without Losing Your Mind We spilled our behind-the-scenes strategy for The Rebellious Business Show, why consistency beats virality every time, how to get more people to show up, and why replay viewers might secretly be your best audience. 📌 Topic #3: The Comparison Trap (and How to Opt Out) From six-figure coaches to online highlight reels, we went all in on the toxicity of “success theatre.” This one’s for the entrepreneurs tired of playing the numbers game and ready to play the long game instead. ✨ Got a Question? A Dilemma? A Hot Take? We love featuring rebel stories, questions, and spicy statements on the show. Drop yours here: 👉…

People in this episode

Hosts: Cordelia Kate, Caroline Antonia

Topics covered

  • engagement metrics
  • going live
  • comparison trap
  • online business
  • success metrics

Keywords

  • engagement
  • online business
  • success metrics
  • going live
  • comparison trap

Mentioned in this episode

Organizations: The Rebellious Business Show, The Rebellious Business Network

Places: UK

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