The Recipe For SEO Success Show

Welcome to AI SEO Snippets, the newest podcast from the Recipe for SEO Success, hosted by Kate Toon, SEO Educator and digital marketing lover and Tony Cosentino, AI super nerd and WordPress warrior. Each episode is a quick hit of actionable insights, delivering essential AI SEO knowledge without any fluff or jargon. Get ready to boost your SEO game in just a few minutes—because our aim is to help you succeed, one snippet at a time. Listen to all the AI SEO Snippet episodes Useful links: AI SEO: Workshop for Beginners The WP Guy Free online training: Increase your website traffic (and sales) Free: The Ultimate SEO Checklist Free SEO SOS Challenge Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Posting on platforms with purpose For the last few years, we've all been a bit single-minded. Google, Google, Google And that makes sense, Google's market share has consistently been around 90-95% globally, but it's slipping. And platforms like ChatGPT come along and blow everything out of the water, perhaps it's time we got a little bit more search-agnostic. Not sure what I mean? In this episode, we'll explain all. Tune in to learn: What search agnosticism is What sites and social platforms are now used as search engines Why writing for humans first, search engines second is key How to decide what content works best for each platform How search agnosticism changes the way you write and do keyword research How to be more strategic with your content Jessica's top tips for being more search agnostic Useful resources: Connect with Jess on LinkedIn Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

How Learning Language Models are affecting search Ah AI, it's all everyone's talking about and utterly fascinating, yet also boring as bat poo at the same time. While some are using AI to create new tools and innovate, my partner, the WordPress guy, is doing amazing things, most of us are using it to make AI versions of themselves as dogs or creating rubbish lists of two-word keywords in ChatGPT. So how will AI affect SEO, and what do we really need to know to make the best use of it in our small businesses? Today I'm talking to an AI guru who will shed some light on this hot topic. Tune in to learn: What types of AI are relevant to SEO How AI overviews work Whether you should optimise your site for ChatGPT Why AI and LLMs are not the end of SEO Common mistakes business owners make when using Claude or ChatGPT to generate content for their sites What type of content is still relevant to add to your site How to use AI in your business in a positive way Matthew's thoughts on a 'zero click' future, and why it isn't as dire as it seems Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Understanding the stats that matter Hey there, it's Kate Toon, here to sprinkle some SEO seasoning on your day with the Recipe for SEO Success Podcast. Today, we've got a delightful dish brewing with the incredible Sally Mills. We're diving into Google Search Console—the boring, yet indispensable, cousin of Google Analytics. Often overlooked, this tool is a treasure trove for businesses, helping whip up insights into your website's performance, show you which keywords bring visitors to your door, and even help you spot those pesky errors that need a quick fix. So, grab your aprons and let's cook up some SEO magic that will elevate your business to new heights. Tune in to learn: What the point of Google Search Console is Why you should set up your Google Search Console account How to find out if your site has been crawled and indexed What to do when you have 500 errors What data you can get out of Google Search Console about mobile usability What Core Web Vitals are How to keep track of your keywords with Google Search Console How to see what backlinks are driving traffic to you Sally's top tips for getting the most out of Google Search Console Useful resources: Google Search Console Lighthouse Keywords Everywhere Bing Webmaster Tools Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Welcome to another mouth-watering episode of the Recipe for SEO Success podcast. I'm your host, Kate Toon, the head chef in this delightful digital kitchen where we whip up scrumptious SEO strategies to elevate your online presence. Today we're diving into the tantalizing world of e-commerce SEO, sprinkling a dash of insight on the latest search engine result pages changes. Joining us at the table is the insightful Jason Mun, who's here to guide us newbies through this ever-evolving landscape. So sharpen your SEO forks and knives because we're about to serve up some seriously actionable advice that'll have your e-commerce efforts rising to the top, like a perfectly baked souffle. Let's get cooking. Tune in to learn: What Google has recently changed in the SERPs that impacts ecommerce businesses How to be featured in Google's SERP organic shopping carousel What impacts your ability to appear in the carousel How product reviews can help boost your visibility How labels can help you advertise your sales in Google Merchant Center How you can reduce your workload and optimise your products How Google's brand knowledge panel works Jason's advice for ecommerce stores trying to build up their brand entity How important category pages are, and why you should focus on them. Useful resources: SEO-Friendly Product Description Template Google Merchant Center Ecommerce SEO in 2025 with Louis Smith (NEWBIE) Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

If you're listening to this podcast, you're probably already trying to save money by doing SEO yourself. But one of the biggest struggles for people doing DIY SEO is building backlinks. That's often why they resort to using an SEO agency, and let's be honest, good SEO agencies aren't cheap. That's because building quality backlinks takes a big amount of time. You've got to build the relationship, you've got to get the good content out there and even then it can take a while for those links to flow through. But today I've got an amazing guest on to talk about a revolutionary idea: Can you still rank well without link-building? Sponsor love: Ready to uncover what's really holding your website back from Google Glory? Firewire deliver detailed, no-fluff SEO audits that show you exactly what's working and what needs fixing. Get yours for just $100 at FirewireDigital.com.au/audit and turn search into your most profitable revenue channel. Tune in to learn: What a backlink is, and what it does How you can still compete with competitors that invest heavily in backlinks How small local businesses can create great content that organically gets shared online How to assess what kind of content Google is prioritising in your niche or industry How using Google Analytics can show you how people engage with your website Why click-through rate is important to focus on Useful resources: What the eff are entities in SEO? with Nik Ranger (NEWBIE) Banned Books Brochure SEO Forecasting: How to Predict and Plan the Future with Dan Petrovic (NEWBIE) Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Connecting with community and promoting yourself Getting people through the door can be a constant struggle, which is why SEO is so important for local businesses.I know this for real now that I have a bookshop. But with all the changes Google has made, how do you stand out in the local pack? Is the local pack even a thing anymore? Today I'm chatting with a Local SEO expert about the latest advice, so stay Tooned. Tune in to learn: What local SEO is, and how it differs from normal organic SEO How search intent and local results work How to appear on the local pack Why your Google Business Profile is so important How to appear in the top three of the map pack Why the Q&A section of your Google Business Profile is so powerful How to manage negative reviews How local link building differs from regular link building. How to connect more within your community to raise awareness of your business SPONSOR LOVE: Ready to uncover what's really holding your website back from Google Glory? Firewire deliver detailed, no-fluff SEO audits that show you exactly what's working and what needs fixing. Get yours for just $100 at FirewireDigital.com.au/audit and turn search into your most profitable revenue channel. Useful resources: Google Business Profile Ultimate SEO Checklist Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

When I started out, I was one of the few women in the SEO trenches. I remember joining an SEO Group on Google and realising I was literally the only female in there. I'm beyond chuffed to see that that's no longer the case. At a recent SEO event in Newcastle over half of the audience were women. It's great to see the SEO world and events trying to aim for more balanced, diverse speaker lineups. But we still have a long way to go. I still see articles featuring the top 100 SEOS and nearly all of them are middle-aged white men. (Usually with beards). Today's guest is passionate about amplifying women's voices in SEO, and even has an upcoming event I'll be speaking at. Let's get into it. Tune in to learn: When Georgia got started in SEO What made Georgia want to focus on building a strong SEO community for women What has changed over the last few years in the SEO industry How men can help support women in SEO Who will be speaking at the Breaking Barriers IWD event What Georgia's community do to support each other and make online marketing life easier What one area you should pay more attention to in your SEO Useful resources: Breaking Barriers Event: IWD Women in Digital Marketing Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course