200% Placement Growth: The Recruitment BD Framework That Turns Referrals Into Real Pipeline

About this episode

Sofia Lund shares her journey from client-side HR to successfully running her own recruitment agency in the aesthetics and wellness industry.

What happens when you know how to find great candidates but have no idea how to run a recruitment agency? Sofia found herself in exactly this position when she decided to shift from client-side HR and recruitment into building her own business in the aesthetics and wellness industry. With years of experience finding talent but zero agency structure to lean on, she faced a challenge that many recruiters can relate to: knowing your craft but struggling to translate that into consistent business growth. Her biggest hurdle wasn't recruitment itself; it was business development, presenting her value, and taking control of client relationships instead of letting clients steer the conversation. Before joining the Rockit coaching programme, Sofia was placing just half to one candidate per month, relying almost entirely on referrals. She knew she brought value but couldn't articulate it effectively. Discussions about exclusivity and retainers felt uncomfortable, and she often found herself following the client's lead rather than positioning herself as the expert. Six months later, everything changed. Sofia transformed her business to consistently place two to three candidates monthly…

People in this episode

Guest: Sofia Lund

Topics covered

• recruitment
• business development
• client relationships
• agency structure

Keywords

• placement growth
• referrals
• LinkedIn outreach
• business growth

Mentioned in this episode

Products: Rockit coaching programme

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