The Responsible Marketing Podcast

Today I am joined by Rita Callender, Business Advisor with the Northeast BIC based in Sunderland. Rita has had a fascinating career, starting off moving from the northeast to London back in the 1980’s, in buying and finance, before moving back up north and cementing her environmental and sustainability foundations with the brilliant David Bellamy (anyone under 45 you may have to look him up!). Rita and I discuss: 📊 why data plays such a vital part in good business practice and tips to m...

Today, I am joined by Miles Watkins, one of the founders of Stuff4Life and Xeroc, both incredible propositions addressing the circular economy in two of arguably the toughest industries out there. I totally geeked out about tech, legislation and the human psychological influence on behaviours and attitudes to responsibility and the circular economy in this episode, plus while it’s vital to have welfare and environment at the core of a business, profit is equally as important. Miles and I disc...

This time I am joined by Barrie McDermid, star of The Punctuation Show and fabulous host of the About Small Business Podcast. Barrie’s background in the education sector resulted in him launching The Punctuation Show to support children, their parents and schools in learning and enjoying the English language, not necessarily an easy feat! Passionate about people’s backgrounds and how they have found their purpose, Barrie uses podcasting as a way to showcase small businesses and their owners t...

Today I am joined by Helen Neal, Founder of multi-award-winning sustainability communications consultancy, HN Communications. HN Communications works globally with corporates and NGO’s crafting comms to authentically and honestly talk about sustainable business practice and progress. Sometimes, a particularly difficult arena to navigate with the fear of green washing, blue rinsing and social washing, communicating about progress and achievements is important not just for brand reputation and ...

This time I am joined by Richard Linsley, Head Teacher at Priors Mill C of E Primary School, based in Billingham in the north east of England. Richard has been in education for over 25 years, moving from teaching to leadership roles, and just before this recording, I was lucky enough to take part in careers week at the school, talking with Year 4 pupils about their aspirations for their future as well as the pro’s and con’s of being employed versus self-employment and what to consider when se...

Midway through Season 2, my guest for this episode is Mollie Nathan, Creative Lead & Art Direction for Creative Projects at redpill marketing agency. redpill is a market leading and groundbreaking influencer marketing agency, setting the industry alight with a more conscious and impactful project creation and delivery. Influencer marketing hasn't always had the best reputation but redpill's outlook and values are definitely turning that on its head. We chat about: 🤝 how culture has ...

In this episode, I chat with the always joyful Andy Read from Resilient Business Systems, a tech based solution provider based in the north east of England and servicing organisations across the UK. Andy has been in his industry literally man and boy & it was fascinating to discover how he made the steps from starting out to where he is now, and what an incredible brain he has for learning tech. Andy & I talk about: 🕵🏼‍♂️ how Resilient Business Systems looks to alleviate the pain out ...

In this final episode of Season 1, I talk with Rachel Tweddle, CEO of TCR The Hub, a charity based in Barnard Castle whose vision is to develop the local community positively and creatively. Rachel, head of the organisation, has the unwavering support of a phenomenal team of both paid and voluntary workers, bringing new ideas, support, and a trustworthy, honest, non-judgmental, and fully inclusive culture approach to Teesdale and the surrounding area. Known for their funded community work, ...