The Retreat Leaders Podcast

The retreat industry is evolving - and one of the biggest opportunities right now sits at the intersection of glamping and retreats. In this episode of The Retreat Leaders Podcast, Shannon Jamail sits down with Sarah Riley, a UK-based glamping industry expert and co-organizer of The Glamping Show America, to explore how glamping and retreats are becoming one of the most powerful combinations in experiential hospitality. Sarah has been working in the glamping and retreat space since 2010, helping entrepreneurs launch lifestyle businesses and navigate the realities of building glamping sites - from concept to permissions to profitability. Together, Shannon and Sarah break down: Why glamping and retreats naturally complement each other How retreat leaders can use glamping to enhance guest experience and increase revenue The realities of starting a glamping business (and why it's not as "cheap and easy" as people think) Emerging trends in experiential travel and hospitality How AI is driving people toward more authentic, in-person experiences They also discuss Shannon's upcoming participation as a speaker at The Glamping Show America this September, where retreat leaders and venue owners can learn directly from experts in the glamping and hospitality space. If you're a retreat leader, venue owner, or entrepreneur looking to expand your offerings or create more unique guest experiences, this episode will open your eyes to what's possible. What You'll Learn in This Episode • Why glamping and retreats are a natural and powerful combination • How glamping can increase occupancy and revenue for retreat venues • The real costs and considerations of starting a glamping business • Funding opportunities available for glamping projects (including crowdfunding) • How AI is shifting consumer behavior toward in-person experiences • Trends shaping the future of experiential hospitality Key Takeaways Glamping and Retreats Are a Natural Fit Glamping enhances the retreat experience by combining: nature comfort uniqueness immersion This creates a more memorable and desirable experience for guests. Glamping Is Not a "Cheap" Business There's a common misconception that glamping is easy to start. In reality, it requires: proper permissions infrastructure investment planning However, it also opens the door to unique funding opportunities not typically available to traditional accommodations. Experiential Travel Is Growing Rapidly Travelers are increasingly seeking: unique environments nature-based experiences authentic, in-person connection Glamping and retreats sit directly at the center of this trend. AI Is Driving a Return to Human Connection As AI continues to reshape the digital world, people are beginning to crave: offline experiences real human interaction trustworthy environments Retreats and glamping experiences provide exactly that. About Sarah Riley Sarah helps ambitious owners launch and grow their glamping businesses quickly and stand out in an increasingly competitive industry. From setting up your foundations to attracting consistent bookings, she shares the powerful (and often overlooked) strategies that give you a real edge… including hosting retreat events to maximise occupancy, even in the off-season. With over a decade of hands-on experience running a boutique hospitality and retreats business, Sarah doesn't just teach this industry… she's lived it. Today, she's a professionally qualified business coach, marketing visibility specialist, and the founder of The Glamping Academy, helping thousands of entrepreneurs turn their ideas into profitable, lifestyle-led businesses. She's also Co-Conference Director of Glamping Show Americas in Colorado, and a recognised voice in the global glamping space. If you're ready to launch with confidence and momentum… Sarah offers a range of high-impact programmes designed to help you start quickly, attract your ideal guests, and build a business you truly love. Because this isn't just about starting a business… It's about creating a lifestyle. https://www.glampingshow.us/ and https:glamping.academy The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify -------- TIMESTAMPS Sarah Riley's Background & Glamping Show (00:01:11) Sarah shares her background in glamping, hospitality, and organizing the Glamping Show America. Glamping and Retreats: The Perfect Match (00:03:23) Discussion on how glamping and retreats complement each other and enhance guest experiences. Glamping Show Details & Experiential Industry (00:04:12) Information about the Glamping Show in September and the experiential nature of glamping and retreats. Retreat Venue Models & Nature's Role (00:05:32) Exploring retreat venue options, the benefits of glamping, and the importance of nature in retreats. What is Glamping? Definitions & Structures (00:06:35) Sarah defines glamping, describes various structures, and highlights the diversity in the industry. Budget, Myths, and Setting Up Glamping Sites (00:07:30) Addressing misconceptions about glamping costs, permissions, and funding options for new sites. Innovative Glamping Models & Imagination (00:10:10) Discussion on creative glamping models, moveable structures, and the limitless possibilities in the field. Glamping Show Inspiration & Unique Structures (00:10:51) Shannon shares experiences from the Glamping Show, emphasizing the inspiration and unique accommodations available. Nostalgia, Vintage Experiences & Human Connection (00:12:05) Exploring the appeal of vintage experiences, historical structures, and the desire for authentic human connection. Impact of AI & Digital Overload (00:12:44) Sarah discusses how AI and digital technology are driving people to seek real-life experiences and offline events. Generational Shifts & Offline Experiences (00:14:14) Analysis of generational trends, with Gen Alpha and others seeking more in-person, authentic experiences. Pandemic Effects & Glamping Industry Trends (00:18:19) How the pandemic increased demand for nature-based, in-person experiences and affected glamping bookings. Future of Hospitality & AI Entrepreneurs (00:20:01) Tech entrepreneurs investing in experiential hospitality, and the uncertain future of online trust and marketing. Marketing, Visibility & Rapid Change (00:21:04) Challenges of marketing retreats and glamping venues amid rapidly changing digital algorithms and platforms. Entrepreneurs Shifting to Experiential Businesses (00:22:06) Stories of entrepreneurs leaving digital businesses to create glamping and retreat centers focused on connection. Balancing Digital Tools & Authenticity (00:22:51) The need for entrepreneurs to stay visible online while maintaining authenticity and adapting to digital changes. AI as a Disruptor & Essential Tool (00:23:13) AI's dual role as a disruptor and a necessary tool for business owners, especially in hospitality and retreats. Right-Brained Creatives & Data-Driven Marketing (00:24:52) The challenge for creative retreat leaders to embrace data-driven marketing, and how AI can help bridge the gap. AI Adoption & Resistance in the Industry (00:26:07) Encouragement for retreat leaders to adopt AI, comparing its importance to the rise of the internet and social media. Efficiency, Competition & AI in Hospitality (00:27:55) How AI can improve efficiency, reduce computer time, and help businesses stay competitive in hospitality. Glamping Show USA: What to Expect (00:29:33) Sarah describes what attendees can expect at the Glamping Show USA, including exhibits, networking, and learning opportunities.

There's what your guests see at a retreat… And then there's everything happening behind the scenes. In this special edition of The Retreat Leaders Podcast, Shannon Jamail is joined by Alison and Erin (co-hosts of the Retreat Industry Forum) along with two of the Forum's featured panel presenters - Matt Quinones and Daesha Donze - to talk about the operational side of running successful retreats. You can have an incredible concept, a beautiful location, and a powerful transformation… But if your logistics and operations aren't dialed in, it will impact the entire experience. Matt and Daesha bring a powerful combination of expertise: Matt specializes in retreat logistics, coordination, and operations Daesha focuses on brand alignment, design, and experience curation Together, they help retreat leaders move from overwhelmed and reactive… to organized, intentional, and elevated. In this conversation, they break down: Why having a retreat coordinator is a game changer How logistics impact guest experience and retention The difference between a good retreat and a professionally run retreat Why seasoned retreat leaders invest in support How operations directly impact repeat business They'll also be diving deeper into these topics at the Retreat Industry Forum in Denver this May, where they'll be leading a panel workshop focused on retreat logistics, operations, and execution. If you want your retreats to run smoothly, feel elevated, and create raving fans - this episode is a must-listen. What You'll Learn in This Episode • Why logistics and operations are critical to retreat success • The role of a retreat coordinator (and when you need one) • How behind-the-scenes execution impacts guest experience • Why seasoned retreat leaders invest in support teams • How to move from reactive to proactive retreat planning Key Takeaways Retreats Are Not Just Experiences - They're Operations A retreat is both: a transformational experience a logistical event And both need to be handled at a high level. A Retreat Coordinator Changes Everything Having someone dedicated to logistics allows you to: stay present as the leader focus on your attendees deliver your transformation Instead of managing problems behind the scenes. Guests Remember How Things Felt Even when issues arise (and they will), what matters is: how they are handled. Strong operations = calm, professional experiences. Brand + Logistics Must Align It's not just about running smoothly. It's about creating an experience that reflects your brand, your promise, and your audience. Support Leads to Growth The more support you have, the more you can: scale your retreats improve your experience increase repeat bookings About the Retreat Industry Forum The Retreat Industry Forum brings together retreat leaders, venue owners, and industry professionals who are serious about building profitable and sustainable retreat businesses. Hosted by Shannon Jamail, Alison, and Erin, this is a room designed to elevate the entire industry. 📍 Denver, May 🎟️ https://luxuryinbusinessretreats.mykajabi.com/retreat-industry-forum Or jump on the Paris list: https://luxuryinbusinessretreats.mykajabi.com/retreat-industry-forum-Paris2026 Info about Daesha: https://daeshadonze.com/designing-the-event-that-sells-your-brand Info about Matt: https://www.admin-solutions.co/ ------- TIMESTAMPS Panel Introductions (00:01:08) Shannon introduces her co-hosts and panel presenters: Allison, Aaron, Dasha, and Matt. Forum Excitement & Paris Announcement (00:01:30) Discussion about excitement for the forum, past meetings in France, and upcoming Paris and Denver events. Champagne & Budget Jokes (00:02:23) Lighthearted conversation about celebrating with champagne and the importance of budgeting for events. Panelists' Backgrounds: Matt (00:03:29) Matt shares his experience in event planning, logistics, and his Disney production background. Panelists' Backgrounds: Dasha (00:05:47) Dasha introduces herself, her retreat agency, and her focus on brand experience and personalized retreats. Dasha's Unique Skills (00:06:58) Panelists discuss Dasha's talent for translating a host's brand into the retreat environment. Panelists' Collaboration & Roles (00:08:26) Matt and Dasha explain their complementary logistics and design skills, and how they support retreat leaders. Nuanced Retreat Logistics (00:10:35) Discussion on advanced logistics, moving beyond checklists to high-level details for seasoned retreat leaders. Support Systems for Leaders (00:11:47) Emphasis on the importance of having a support team to hold and guide retreat leaders through challenges. Delegation & Focus on Transformation (00:13:13) How having coordinators allows leaders to focus on guest transformation, not logistics or emergencies. Multiple Coordinators & Scaling (00:16:34) Advice on hiring more than one coordinator as retreats grow, and the importance of local support. Facilitator-to-Attendee Ratios (00:17:36) Rule of thumb: one facilitator per five attendees, and the need for adequate support staff. Group Chat & Communication Tools (00:18:06) Recommendation to use group chats for attendee communication, freeing leaders from logistical distractions. Boundaries & Leader Presence (00:19:31) Leaders should set boundaries, delegate logistics, and focus on delivering the retreat promise. Emotional Impact of Logistics (00:20:12) Carrying logistical stress affects leader presence; most issues should be handled by coordinators. Guest Experience & Repeat Attendance (00:21:17) How excellent logistics and guest care lead to repeat attendees and long-term business growth. Luxury as Feeling Supported (00:22:31) True luxury is guests feeling cared for, not just material comforts, leading to loyalty and return visits. Handling Issues & Teamwork (00:25:18) It's not about perfection; it's about how problems are handled and the value of a strong team. Closing & Forum Invitation (00:26:27) Shannon thanks the guests, expresses excitement for the forum, and invites listeners to future events. Outro & Resources (00:27:17) Podcast outro with reminders to subscribe, leave a review, and access free resources.

Success in business isn't just about strategy. It's also about proximity - who you're around, the conversations you're exposed to, and the standards of the rooms you choose to enter. In this solo episode of The Retreat Leaders Podcast, Shannon Jamail shares why being in the right rooms can dramatically accelerate your growth as a retreat leader and entrepreneur. For many years Shannon's business was doing well. But about five years ago, something shifted. She started attending conferences, joining masterminds, and intentionally placing herself in rooms with other high-level entrepreneurs. The result? Her business didn't just grow - it exploded. Because the rooms you choose to enter quietly shape: Your thinking Your standards Your opportunities Your results In this episode, Shannon breaks down the power of proximity and why retreat leaders who want to grow must intentionally place themselves in environments that challenge and expand them. If you've ever wondered whether investing in conferences, masterminds, or industry events is worth it, this conversation will change the way you think about it. What You'll Learn in This Episode • Why proximity is one of the most powerful growth accelerators in business • How the rooms you enter shape your thinking and expectations • The hidden opportunities that come from simply being present in the right environments • Why many entrepreneurs avoid high-level rooms • How retreat leaders can intentionally create proximity that fuels their growth Key Takeaways The Rooms You Choose Shape Your Results Who you spend time with influences: the conversations you hear the ideas you're exposed to the standards you adopt the opportunities you encounter Growth accelerates when you intentionally surround yourself with people who think bigger and operate differently. Proximity Changes Your Thinking Most people believe growth comes from: books courses information Those things matter. But often the biggest shifts happen through exposure. When you're in the right room, you start hearing conversations like: "How do we scale this?" "What systems are you using?" "What worked in your last launch?" "What's your revenue goal this year?" Your brain begins calibrating to a different level of thinking. Standards Are Contagious When you're around people operating at a high level, you start noticing things like: professionalism follow-through preparation attention to detail For retreat leaders, this might look like seeing how others: structure their retreats communicate with guests design experiences price their offerings market their events Suddenly you realize: "Oh… this can be done differently." The Hidden Opportunities Proximity Creates Some of the biggest opportunities in business don't come from marketing. They come from conversations. Many collaborations, referrals, and partnerships begin through simple interactions in the right rooms. Examples include: speaking opportunities partnerships referrals introductions collaborations These opportunities happen when people know and trust you. And trust is built through presence. Why Entrepreneurs Avoid These Rooms Many entrepreneurs hesitate to enter high-level environments because of: Fear "What if I'm not ready?" "What if I don't belong there?" "What if I'm the least experienced person in the room?" Money concerns investment in travel conference tickets mastermind memberships Sometimes it's also ego. But the truth is: Being the least experienced person in the room is often exactly where growth happens. If every room you're in feels comfortable, you're probably not stretching enough. Not Every Room Is the Right Room Discernment matters. The best environments include: Leaders who have actually built successful businesses People willing to share real strategies and lessons Collaborative energy rather than competition Participants who take action The right room should expand your thinking and challenge you to grow. Why Retreat Leaders Need Proximity The retreat industry can feel isolating. As a retreat leader you are often: holding space for others leading the experience making all the decisions Being around other retreat leaders helps you: share strategies troubleshoot challenges stay current with industry trends learn what's working right now You don't have to build your retreat business alone. How to Create Intentional Proximity You don't need to attend every event. But you should choose a few strategic rooms each year. Examples include: conferences industry forums mastermind groups retreats workshops Ask yourself: Where are the people who are doing what I want to be doing? Then make a plan to enter those spaces. Even if it feels uncomfortable. Final Takeaway Proximity changes what you believe is possible. When you see someone else building a thriving retreat business, scaling a company, or creating powerful experiences for their audiences, it moves from theoretical to real. Growth isn't just about what you know. It's about who you're around. Choose your rooms carefully. Because the right room can change everything. If you're serious about growing your retreat business, this is exactly why we created the Retreat Industry Forum. Rooms matter. Who you surround yourself with matters. And proximity to the right leaders can accelerate your business like nothing else. Learn more at: retreatindustryforum.com The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify _____ TIMESTAMPS The Power of Proximity in Business (00:01:04) Explains why being in the right room and around the right people is crucial for business success. Personal Experience with Masterminds (00:02:10) Shannon shares how joining masterminds and groups transformed her business trajectory. How Proximity Changes Your Thinking (00:03:11) Discusses how exposure to growth-minded groups shifts your mindset and expands your thinking. Raising Your Standards Through Community (00:04:31) Describes how being around high-achievers elevates your personal and professional standards. Hidden Opportunities in the Right Spaces (00:06:52) Explains how in-person networking leads to collaborations, partnerships, and unexpected business opportunities. The Importance of In-Person Presence (00:09:07) Stresses that real relationships and business growth happen through showing up in person, not just online. Retreat Industry Forum Announcement (00:10:43) Brief promo for the upcoming Retreat Industry Forum event in Denver, highlighting its unique value. Why People Avoid Proximity (00:11:41) Explores common fears and excuses that keep entrepreneurs from joining high-level groups and events. The Value of Paying to Be in the Room (00:14:05) Argues that investing money and time in quality events is essential for real business growth. Choosing the Right Room: Good vs. Bad (00:16:08) Shares tips on discerning which events and communities are truly valuable and aligned with your goals. Collaboration Over Competition (00:19:27) Highlights the importance of collaborative energy and networking over competition and ego. Why Retreat Leaders Need Community (00:20:28) Explains why retreat leaders especially need supportive spaces to share strategies and avoid isolation. Final Thoughts & Call to Action (00:22:13) Shannon summarizes her passion for in-person events and encourages listeners to get in the right rooms. Podcast Closing (00:23:19) Outro with reminders to subscribe, review, and access free resources.

Retreat leaders spend months planning the location, the schedule, the experiences, and the transformations they want their guests to have. But there is one skill that quietly determines whether your retreat truly lands with your audience. Your ability to communicate. In this episode of The Retreat Leaders Podcast, Shannon sits down with Hall of Fame speaker Joel Weldon to talk about the powerful role communication plays in the success of retreats - from filling the room to creating deeper breakthroughs for attendees. Joel has been paid to speak at more than 3,000 events and has coached over 10,000 speakers through his Ultimate Speaking System. In this conversation, he shares practical, simple strategies retreat leaders can use to become more confident speakers and more powerful communicators. Because the truth is this: retreat leaders are not just hosts. They are guides, facilitators, teachers, and storytellers. And the more clearly you communicate your message - whether on stage, on social media, or in your marketing - the more your retreats will resonate with the right people. If you want to create deeper connection with your attendees, communicate your message more confidently, and elevate the experience you deliver inside your retreats, this episode is packed with insights you can immediately apply. You'll also hear Shannon and Joel discuss why communication is one of the highest-ROI skills any entrepreneur can develop. As Warren Buffett famously said: "You can improve your value by 50 percent just by learning communication skills and public speaking." For retreat leaders, that improvement can mean fuller retreats, stronger relationships with attendees, and experiences that people talk about long after the retreat ends. What You'll Learn in This Episode • Why speaking skills are one of the most important - and often overlooked - skills for retreat leaders • How confident communication helps fill retreats and build trust with your audience • Simple techniques to feel more comfortable when speaking during retreats • How to create stronger emotional connection with retreat attendees • Small speaking tweaks that dramatically improve social media videos and podcast interviews • Why storytelling and authenticity are key to powerful retreat facilitation • How strong communication builds loyalty, referrals, and repeat retreat guests About Joel Weldon Joel Weldon is a Hall of Fame professional speaker and speaking skills coach who has been paid to speak at more than 3,000 events around the world. He is the creator of the Ultimate Speaking System and has coached more than 10,000 speakers, helping entrepreneurs, executives, and thought leaders communicate with clarity, confidence, and impact. Joel specializes in helping professionals transform presentations into powerful experiences that inspire audiences and drive results. Learn more about Joel here: https://www.ultimatespeaker.com/ The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify _____ TIMESTAMPS The Power of Communication for Retreat Leaders (00:01:09) Shannon discusses the importance of communication skills for retreat leaders and introduces guest Joel Weldon. Welcoming Joel Weldon & Setting the Stage (00:02:25) Joel is welcomed, and the conversation is set up to use a real retreat as an example. Retreat Leader Mastermind Overview (00:03:24) Shannon describes her upcoming August retreat for retreat leaders and entrepreneurs. First Steps: Inviting People & Opening Tips (00:04:13) Joel explains how to invite people and the importance of not starting with personal pronouns. The "Know, Have, Feel" Opening System (00:06:09) Joel introduces the "know, have, feel" framework for opening presentations and invitations. The Value of Systems in Retreats (00:07:20) Joel emphasizes the need for systems in all aspects of retreat planning and communication. Retreat Industry Forum Announcement (00:08:07) Shannon briefly promotes the upcoming Retreat Industry Forum event in Denver. Emotions vs. Logic in Enrollment (00:09:05) Discussion on how feelings drive retreat enrollment, but logic also plays a role. Speaking is a Learned Skill (00:09:31) Joel shares his journey from being a poor speaker to a professional, emphasizing that speaking can be learned. Making Communication About the Audience (00:10:29) Joel illustrates how to shift communication from "I" to "you" for greater impact. Assignment: Audit Your Emails (00:12:51) Joel gives an assignment to review emails for pronoun usage and practice audience-focused writing. Segmenting Retreat Days & The Green Card Feedback Tool (00:13:54) Joel explains how to structure multi-day retreats and introduces the feedback card system. How to Use Feedback for Real-Time Improvement (00:17:19) Joel and Shannon discuss using feedback cards to adjust and improve the retreat experience as it unfolds. Mistakes, Growth, and Speaking Practice (00:22:29) They discuss learning from mistakes, the importance of practicing speaking, and how communication impacts every retreat aspect. Honesty and Authenticity as a Leader (00:25:18) Shannon and Joel talk about the value of being honest about your experience level with your audience. The 100 Units of Energy Concept (00:26:16) Joel introduces the idea of conserving energy for leaders and the importance of having a support team. The Importance of Team and Delegation (00:28:52) Shannon reinforces the need for a strong team so leaders can focus on presence and speaking. Call to Action & Session Closings (00:31:05) Joel explains how to end sessions with a call to action and why to congratulate, not thank, participants. Visualization and Final Encouragement (00:34:32) Joel guides listeners to visualize their success and encourages them to implement what they've learned. Closing Remarks and Resources (00:36:01) Shannon thanks Joel, promotes his resources, and wraps up the episode. Podcast Outro (00:36:40) Outro with reminders to subscribe, review, and access free resources.

One of the hardest moments in the retreat business is the quiet period after you launch something. You announce your retreat. You post about it. You send emails. And then… crickets. In this solo episode, Shannon Jamail talks about why slow results are not a sign that something is wrong. In fact, momentum in the retreat industry is rarely sudden — it's usually the result of consistent, focused action over time. Shannon breaks down the common traps retreat leaders fall into when results don't appear quickly, including shiny object syndrome, comparison traps, and abandoning strategies too soon. She also shares practical tools to help retreat leaders stay focused, track the right metrics, and build systems that create sustainable momentum. If you've ever questioned whether your retreat marketing is working, this episode will help you stay the course and keep building. What You'll Learn Why the "launch and crickets" phase is normal How retreat leaders sabotage their own momentum The difference between outcome metrics and activity metrics The 90-day focus rule for marketing Tools to maintain energy, discipline, and consistency Key Takeaways Most retreat leaders quit right before traction begins. Early signs of success are often small signals, not bookings. Consistency compounds over time. Systems reduce the emotional rollercoaster of entrepreneurship. Momentum comes from focused action sustained long enough to work. Episode Breakdown Why Retreat Leaders Stall Many retreat leaders experience the "launch and crickets" moment and assume their strategy isn't working. Often the real issue isn't the strategy — it's abandoning it too soon. Common traps include: Shiny object syndrome Constant pivoting Comparing your beginning to someone else's middle The truth is that many leaders quit right before momentum begins. Redefining What "Working" Looks Like Most leaders focus only on bookings. But bookings are the final step in a longer chain of signals. Early indicators that your marketing is working include: Direct messages Profile visits Email opens Questions from potential guests Conversations starting Instead of only tracking bookings, create a simple weekly effort scorecard and measure activity. The 90-Day Focus Rule One of the biggest mistakes retreat leaders make is constantly switching strategies. Instead, commit to one primary marketing channel for 90 days before evaluating results. Choose the platform where your ideal guest already spends time. Then give the strategy enough time to compound. A helpful tool is scheduling a weekly CEO Hour where you review progress without reacting emotionally to short-term results. Protecting Your Energy & Mindset Discouragement happens to every entrepreneur. The key is learning how to use it as information rather than letting it derail your progress. Create a momentum anchor — a list of past wins you can revisit when doubt creeps in. Another helpful tool is an evidence file. Save screenshots of: Kind messages Testimonials Bookings Positive feedback These reminders reinforce that progress is happening. Systems That Create Consistency Consistency becomes easier when systems are in place. Some simple examples include: Batch creating content so you're not starting from scratch every day Automating follow-up emails and reminders Creating simple marketing workflows Remember: a consistent B+ effort will outperform sporadic A+ bursts every time. Accountability Structures That Actually Work Entrepreneurship can feel isolating. Accountability structures help maintain momentum. One simple format is a weekly check-in with an accountability partner: What did I commit to? What did I actually do? What is my one focus next week? Tools like Notion, Trello, or even a simple notebook can support this system. The best tool is the one you will actually use. Final Takeaway Momentum is not created by doing more. It comes from doing the right things consistently - long enough to see them work. If you stay the course, traction will come. The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify _____ TIMESTAMPS Host's Studio Update & Listener Request (00:00:54) Shannon shares about her new studio setup and asks listeners to subscribe and review the show. Understanding Business Cycles & Common Challenges (00:02:10) Discussion of natural business cycles, shiny object syndrome, and comparison traps that retreat leaders face. Dangers of Shiny Object Syndrome & Comparison (00:03:09) Explains how distraction and comparing to others can derail progress; urges focus on personal strategies. Shutting Out the Noise & Social Media Boundaries (00:04:20) Advice on muting distractions, limiting social media, and focusing on your own business lane. Shifting Metrics: Activity vs. Outcome (00:05:19) Recommends focusing on activity metrics (conversations, content) instead of bookings to maintain motivation. Implementing a 90-Day Focused Marketing Plan (00:07:16) Suggests committing to one or two marketing channels for 90 days, targeting where your ideal clients are. Protecting Mindset and Energy (00:09:23) Stresses the importance of guarding your mindset and energy from negativity, news, and discouraging influences. Using Positive Evidence to Combat Discouragement (00:11:21) Encourages collecting positive feedback and reminders of past successes to counter self-doubt. Consistency, Systems, and Batching Content (00:12:15) Tips on batching content, automating follow-ups, and creating systems to maintain consistency. The Power of Accountability (00:13:15) Highlights the value of accountability, especially paid coaching or mentorship, to reduce loneliness and boost results. Closing Thoughts & Event Invitation (00:15:15) Shannon summarizes key points, guarantees results with consistency, and invites listeners to an upcoming event. Outro & Call to Action (00:16:03) Podcast outro with reminders to subscribe, review, and access free resources.

Most retreat leaders focus on the itinerary. But what makes guests come back year after year isn't the schedule - it's the culture. In this episode, Shannon is joined by leadership expert and culture strategist Nathan Jamail (whom she is biased to say is amazing) to break down how retreat leaders can intentionally build culture instead of just planning programming. They discuss: How culture impacts everything How to create loyalty beyond a single event Alumni communities that actually stay engaged Setting customer experience standards Why some retreats create raving fans - and others don't If you want recurring revenue, repeat guests, and long-term brand equity, this episode will shift how you think about your retreat business. Recorded in our new studio space in Austin - and available on YouTube as well. What You'll Learn Why itinerary doesn't equal experience The role leadership energy plays in culture How to design belonging - not just activities How to turn one-time guests into long-term community The operational standards behind unforgettable retreats Key Takeaways Culture is what people feel, not what's printed on the schedule. Loyalty is built intentionally, not accidentally. Clear standards create consistency and trust. Raving fans are the result of alignment and leadership - not luck. Retreat businesses that scale focus on community, not just events. Watch on YouTube This episode was recorded in our new Austin studio space. You can now watch the full conversation on YouTube. Subscribe: Learn more about Nathan: https://nathanjamail.com/ Join Nathan and Shannon at the Forum: https://luxuryinbusinessretreats.mykajabi.com/retreat-industry-forum The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify _____ TIMESTAMPS Defining Culture in Organizations (00:02:04) Nathan explains what culture means, using energy, attitudes, beliefs, and the thermostat analogy. Mandating Culture & Event Laws (00:03:00) Discussion on the importance of setting clear cultural expectations and event "laws" for retreats. Authenticity & Alignment in Retreats (00:04:43) Shannon and Nathan discuss the need for alignment between retreat leaders and attendees, especially for international retreats. The Dangers of Misalignment (00:05:47) Exploring how misaligned guests can negatively impact the retreat atmosphere and culture. Marketing to the Right People (00:07:13) Emphasizing the importance of targeted marketing and being clear about who the retreat is and isn't for. Gratitude and Team Culture (00:08:25) Lighthearted discussion about gratitude within their team, referencing team members Josh, Lily, and Sharon. The Cost of Keeping Misaligned People (00:09:12) Nathan explains why keeping misaligned people (for fear of loss) damages culture in both business and retreats. Quality Over Quantity: Pricing & Numbers (00:10:21) Debate on charging more for fewer, better-aligned attendees versus filling retreats with anyone. Hiring & Team Alignment (00:15:04) Common mistakes in hiring misaligned team members and the impact on guest experience. The Airport Test & Culture Fit (00:13:57) Nathan introduces the "airport test" as a way to assess cultural fit among team members and guests. Sacrificing Culture in Tough Decisions (00:14:33) How leaders often sacrifice culture first when making difficult choices, and the consequences. Setting the Tone: Messaging & Boundaries (00:18:09) Shannon shares practical ways to set cultural expectations from marketing to the retreat's opening night. The Ted Lasso Theory: Be Curious, Not Judgmental (00:20:03) Nathan references Ted Lasso to illustrate the value of curiosity and non-judgment in building culture. Energy as a Differentiator (00:21:37) Discussion on how the energy and culture you create is more memorable than content or location. Closing & Invitation to Future Events (00:22:18) Shannon and Nathan wrap up, reflect on past recordings, and invite listeners to join their upcoming event. Outro & Call to Action (00:23:54) Podcast outro with reminders to subscribe, review, and access free resources.

Running a retreat business requires more than just creating transformational experiences. Behind every successful retreat is a system that manages payments, bookings, logistics, guest communication, and operations. In this special episode of The Retreat Leaders Podcast, Shannon Jamail is joined by Erin and Alison, co-hosts of the Retreat Industry Forum, along with Mariana from WeTravel, to officially announce WeTravel as a sponsor of the upcoming forum. During the conversation, Mariana from WeTravel shares how their platform was specifically designed to support retreat leaders, tour operators, and experience-based businesses by simplifying the operational side of running retreats. From building professional booking pages and collecting payments to managing logistics and participant information, WeTravel helps retreat leaders streamline their systems so they can focus on what they do best - delivering incredible experiences. Shannon, Erin, and Alison also discuss why operational tools like WeTravel are essential for retreat leaders who want to move beyond spreadsheets and manual systems and build retreats that are both transformational and professionally run. If you host retreats or are planning to start, this episode will give you a behind-the-scenes look at one of the most widely used platforms in the retreat industry. What You'll Learn in This Episode • Why WeTravel has become a leading platform for retreat leaders and tour operators • How retreat leaders can simplify payments, logistics, and guest management • The benefits of using professional booking and payment systems • Why operational systems are critical for scaling a retreat business • How WeTravel supports retreat leaders globally Key Takeaways Running retreats is both an experience business and an operations business. Successful retreat leaders need systems that support: payment collection booking management guest communication logistics and documentation Platforms like WeTravel help retreat leaders streamline these processes, create professional booking pages, and manage their retreats with greater efficiency and clarity. About the Retreat Industry Forum The Retreat Industry Forum is a gathering for retreat leaders, venue owners, and retreat industry professionals focused on elevating the business side of retreats. Hosted by Shannon, Erin, and Alison along with other industry experts, the forum brings together experienced retreat leaders who want to grow profitable and sustainable retreat businesses. Learn more about the upcoming forum at: https://luxuryinbusinessretreats.mykajabi.com/retreat-industry-forum About WeTravel WeTravel is a booking and payment platform designed for multi-day and group travel businesses, including retreats, tours, and experiential programs. The platform allows retreat leaders to: create professional booking pages collect payments and deposits offer payment plans manage participant information track retreat logistics WeTravel helps retreat leaders streamline operations so they can focus on delivering exceptional retreat experiences. Learn more at: https://www.wetravel.com/ The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify _______ TIMESTAMPS Panel Introduction & Special Announcement (00:01:09) Shannon introduces Allison, Aaron, and Mariana; Erin announces WeTravel as a main sponsor for the Retreat Industry Forum. WeTravel Origins & Mission (00:02:29) Mariana shares WeTravel's founding story, its purpose, and how it was created to solve retreat admin challenges. Why WeTravel Benefits Retreat Leaders (00:04:00) Discussion on how WeTravel is uniquely designed for retreat leaders, covering all aspects from sales to logistics. Comprehensive Features of WeTravel (00:05:10) Panelists highlight WeTravel's all-in-one capabilities, including bookings, payments, waivers, and logistics. Challenges of Piecemeal Retreat Management (00:06:23) Shannon discusses common issues with using multiple tools and the legal risks of not having an integrated system. Peace of Mind for Retreat Leaders (00:07:32) Panelists discuss how WeTravel provides security and organization for retreat leaders, ensuring nothing falls through the cracks. Why Partner with the Retreat Industry Forum? (00:08:11) Mariana explains why WeTravel chose to sponsor the forum and their commitment to supporting the retreat industry. Alignment of Missions: Elevating the Industry (00:09:40) Discussion on the shared mission to professionalize and elevate standards in the retreat industry. WeTravel Beyond Wellness (00:10:43) Clarification that WeTravel serves all types of retreats, not just wellness-focused ones. Defining WeTravel as an Operating System (00:11:43) Mariana and Shannon agree on calling WeTravel an "operating system" for retreat management. Retreats Across All Industries (00:12:06) Panelists discuss how retreats can be valuable in any industry, not just wellness. Sales Strategy & Authentic Outreach (00:13:15) Aaron and Allison share their positive experiences with WeTravel's genuine outbound sales approach. Professionalism & Trust in Retreats (00:14:57) Mariana discusses how using a professional system like WeTravel builds trust and credibility for retreat businesses. WeTravel's Broad Clientele (00:16:41) Mariana emphasizes WeTravel's wide range of clients and retreat types, not limited to wellness. Forum Attendance & Final Thoughts (00:18:48) Mariana confirms she'll attend the forum; panelists express excitement and encourage listeners to join. Podcast Outro (00:20:00) Closing voiceover thanks listeners, encourages subscriptions, and promotes free resources.

Partnerships can be powerful… and they can also quietly wreck your retreat business. In this episode, Shannon Jamail breaks down one of the most common questions retreat leaders ask: Should you have a co-host? After being asked this question during a keynote in LA, Shannon's immediate answer-"Don't."-got a laugh… and opened the door to a real conversation retreat leaders need to hear. Shannon shares the good, the bad, and the expensive lessons she learned from early partnerships, including a situation involving copied content and the painful reality that trust is not a strategy. She explains why many retreat leaders pursue co-hosts for the wrong reasons, how "fine" partnerships still create unnecessary complexity, and the exact 3-step vetting system she now uses before partnering with anyone. If you've ever considered a co-host because you're nervous, overwhelmed, or hoping it will make marketing easier-this episode will save you time, money, and headaches. Key Takeaways A co-host is shared leadership-not an assistant, not emotional support, and not a shortcut to sales. Partnerships multiply everything, including tension, misalignment, and risk. "Trust" alone is not a strategy-especially when your reputation is tied to someone else's integrity. You need a real vetting process before partnering, not just good vibes on Zoom. If roles, money, ownership, and exit plans aren't in writing, you're building a future mess. Many retreat leaders need support systems (contractors/team), not a co-host. Build your retreat business solo first when possible-partner from strength, not dependence. Shannon's 3-Step Vetting System (Quick List for Skimmers) Step 1: Know their full history Proof, testimonials, real work, integrity, originality. Step 2: Meet in person Stress reveals everything. Watch how they handle pressure. Step 3: Get crystal clear in writing Roles, money, decision-making, list ownership, IP, exit plan. The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify TIMESTAMPS: First Partnership Mistake (00:01:24) Shannon shares her first negative partnership experience, including issues of trust and intellectual property theft. Common Early Partnership Pitfalls (00:02:28) Discussion of new retreat leaders teaching prematurely and the risks of partnering with inexperienced people. Red Flags & Consequences (00:03:24) Details on noticing odd behaviors, content theft, and fraudulent activity by a partner. The Importance of Trust & Reputation (00:05:14) Emphasizes how a partner's integrity affects your business and reputation. Eroding Partnerships & Complexity (00:06:11) Describes partnerships that fade due to misalignment and how "fine" isn't good enough in retreat businesses. When Not to Co-Host (00:07:19) Advice on reasons not to seek a co-host, such as fear or seeking shortcuts. Retreat Industry Forum Announcement (00:08:30) Brief promotion of the upcoming Retreat Industry Forum event. Shared Leadership & Vetting System Introduction (00:09:32) Explains the need for structure in partnerships and introduces her three-step vetting system. Step 1: Verify History & Credibility (00:10:32) Importance of knowing a potential partner's full history and verifying their claims. Step 2: Meet in Person (00:11:36) Stresses the necessity of in-person meetings to assess real compatibility and leadership under pressure. Step 3: Clear Roles & Contracts (00:13:28) Outlines the need for crystal-clear roles, responsibilities, and written contracts in partnerships. When Partnerships Make Sense (00:16:31) Describes scenarios where co-hosting is beneficial and when hiring contractors is preferable. Solo First, Partner from Strength (00:17:34) Encourages building a solo retreat business before partnering, to ensure strength and independence. Closing Thoughts & Invitation (00:18:56) Final advice on protecting your business and invitation to the Retreat Industry Forum. Outro & Resources (00:19:17) Instructions to subscribe, leave a review, and access free resources.

When I first started building my retreat business, I made mistakes. Not small ones - real ones that cost time, money, energy, and unnecessary stress. In this episode, I'm pulling back the curtain and sharing: What I personally wish I had done differently in the early days The most common mistakes I see retreat hosts still making today And how to avoid burning out, underpricing, or building a retreat that looks good on paper but feels exhausting in real life If you're hosting retreats (or thinking about it), this episode will help you build something that's clear, sustainable, and aligned - not just pretty and stressful. What You'll Learn in This Episode Why unclear audience messaging makes retreats harder to sell How overbuilding your retreat actually weakens the experience Why marketing needs to start earlier than you think The real cost of underpricing and discounting Why doing everything alone hurts both you and your guests The mistakes I see retreat hosts repeat - and how to course-correct The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify ------- TIMESTAMPS Request for Reviews & Episode Overview (00:00:59) Shannon asks listeners to leave reviews and previews the episode's focus on mistakes and lessons learned. Learning from Mistakes in Business (00:02:24) Emphasizes the value of learning from mistakes and introduces the main theme: what she wishes she'd done differently. Mistake #1: Lack of Clarity on Ideal Guest (00:03:27) Discusses the importance of defining your ideal retreat guest and the exhaustion from being too broad. Mistake #2: Overbuilding the Retreat Experience (00:06:32) Warns against overpacking retreat agendas, stressing the need for downtime and integration. Mistake #3: Marketing Too Late (00:10:43) Explains why marketing should start before all details are finalized, using her France retreat as an example. Mistake #4: Ineffective Use of Ads (00:13:58) Advises testing content organically before spending on ads to avoid wasting money. Mistake #5: Pricing for Comfort, Not Sustainability (00:14:54) Urges pricing retreats for sustainability, not just to fill spots, and explains the pitfalls of discounting. Mistake #6: Not Asking for Support Early Enough (00:18:50) Shares the importance of hiring help for logistics, food, and guest relations to avoid burnout. Common Mistake #1: Treating Retreats as One-Off Events (00:22:41) Highlights the value of making retreats part of a larger business ecosystem, not just single events. Common Mistake #2: Discounting to Fill Spots (00:23:41) Reiterates the damage discounting does to brand and guest alignment. Common Mistake #3: Weak Boundaries and Vague Policies (00:24:37) Stresses the need for clear boundaries, cancellation policies, and personal space for leaders. Common Mistake #4: Copying Other Retreats (00:27:28) Encourages originality and authenticity instead of copying others' retreat formats. Common Mistake #5: Waiting for Confidence Before Acting (00:28:36) Explains that confidence is built through action, not as a result of success. Final Reflections and Takeaways (00:30:43) Summarizes key lessons: aim for clarity, sustainability, and alignment, and learn from mistakes. Closing and Call to Action (00:31:47) Thanks listeners, encourages sharing, and provides resources for further support.

In this episode of The Retreat Leaders Podcast, Shannon sits down with Bessie Refalo, a yoga and Pilates retreat leader who is carving out a unique lane in the wellness retreat industry - reformer Pilates retreats in Europe. Bessie shares the behind-the-scenes reality of creating retreats that require specialized equipment, including the challenges of finding venues with reformer Pilates machines and the creative solutions she's used to make her retreats possible. From transporting reformers by lorry in Portugal to discovering bespoke studios in Italy, this conversation is a masterclass in persistence, adaptability, and thinking beyond traditional retreat models. Shannon and Bessie also discuss the rapid growth of the wellness retreat industry, the realities of hosting retreats in Europe, and why networking, flexibility, and on-the-ground familiarity are essential for successful international retreats. This episode is a must-listen for retreat leaders who want to expand internationally, host niche retreats, or navigate complex logistics without giving up on their vision. Key Takeaways Niche retreats (like reformer Pilates) require creativity, persistence, and flexibility. Hosting retreats with specialized equipment presents challenges - but solutions exist. Europe offers strong appeal for US-based retreat guests due to accessibility and travel interest. Building relationships with local studios and partners is key to international retreat success. Logistics, cultural differences, and local business hours matter more than most hosts expect. Networking and in-person learning accelerate retreat growth and confidence. Fully booked retreats are built through clarity, demand, and aligned offerings - not shortcuts. About Bessie Refalo Bessie Refalo is a yoga and Pilates instructor and retreat leader specializing in wellness retreats that combine movement, travel, and intentional experiences. Known for her innovative approach to reformer Pilates retreats, Bessie creates immersive international retreats that prioritize high-quality instruction, thoughtful locations, and meaningful connection. Connect with Bessie here: www.bessierefalo.com The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify ----- TIMESTAMPS Bessy's Background and Journey (00:01:36) Bessy shares her background, the Bessy Raffaello Method, and her entry into retreats. Launching Retreats with Limited Resources (00:02:21) Discussion on starting retreats without a clear blueprint or abundant resources. Personal Motivation and Reformer Retreat Challenges (00:03:04) Bessy describes her inspiration and the unique challenges of hosting reformer Pilates retreats. Finding Venues and Logistics of Reformers (00:04:03) Exploring the difficulty of finding venues with reformer machines and the logistics involved. Pilates Reformer Popularity and Industry Growth (00:06:15) Conversation about the booming Pilates and wellness industry and its opportunities. Venue Search and Forming Partnerships (00:07:36) Bessy details her search for venues, challenges with unresponsive owners, and finding her business partner in Portugal. First Retreat Execution and Overcoming Obstacles (00:09:12) How Bessy and her partner transported reformers and handled unexpected issues during their first retreat. Expanding to Italy and Other Locations (00:10:00) Bessy discusses finding a unique venue in Italy and her desire to expand to more locations. Retreat Industry Forum Announcement (00:11:36) Shannon announces the upcoming Retreat Industry Forum event in Denver. Venue Owner Mindset and Cultural Differences (00:13:27) Discussion about the challenges of working with European venues and cultural differences in business practices. Importance of Site Visits and Local Culture (00:15:19) Advice on visiting retreat locations and understanding local customs and schedules. Budgeting and Financial Realities (00:17:14) Bessy shares lessons on budgeting, accounting for lost income, and the importance of honest financial planning. Retreat Agenda Planning and Avoiding Over-Scheduling (00:19:21) Tips on not overpacking retreat agendas and allowing space for rest and integration. Group Energy and Audience Fit (00:21:32) The importance of group dynamics, attracting the right participants, and managing energy drains. Attracting and Repelling the Right Clients (00:23:27) Shannon and Bessy discuss the value of attracting ideal clients and repelling those who aren't a good fit. Investing in Training and Community (00:24:21) Bessy reflects on the value of attending workshops, investing in herself, and connecting with like-minded leaders. Upcoming Retreats and Availability (00:28:20) Bessy shares details about her upcoming Portugal and Italy retreats, including availability and unique features. Closing and Contact Information (00:31:16) Shannon and Bessy wrap up, discuss future collaborations, and share how listeners can connect.

Many retreat leaders are stuck running one-off retreats - constantly reinventing the wheel, hustling for new sign-ups, and exhausting themselves with fresh marketing every time. But the smartest, most sustainable retreat businesses? They build signature retreats that become a recognizable, in-demand part of their brand. In this episode, Shannon breaks down how to turn your retreat into a powerful brand asset that builds loyalty, grows every year, and creates recurring revenue through alumni and long-term client pathways. You'll learn how to create a retreat theme people return to annually, how to build anticipation year-round, and how to turn your retreat into the top of a pipeline for courses, coaching, memberships, and more. This is next-level retreat business strategy - and every leader who's tired of starting from scratch needs to hear it. Key Takeaways A signature retreat theme creates recognition, trust, and brand identity. Alumni are your easiest, most profitable guests - and a signature retreat keeps them coming back. One-off retreats are exhausting and keep you in constant hustle mode. A successful retreat begins the day the previous one ends - anticipation-building matters. A signature retreat becomes a pipeline for courses, coaching, memberships, and next-level offers. When done right, your retreat becomes a cornerstone asset - not a one-time event. The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify ----- TIMESTAMPS Benefits of a Signature Retreat Theme (00:01:24) Discusses how a signature theme creates consistency, builds trust, and encourages repeat attendance. Choosing the Right Theme (00:03:46) Advice on selecting a retreat theme that aligns with your brand and attracts annual returnees. Leveraging Alumni for Retreat Sales (00:04:56) Explains why alumni are the best source for retreat sales and how to nurture them. Delivering Unforgettable Experiences (00:05:50) Stresses the importance of providing memorable retreats to encourage alumni to return. Alumni Perks & First Access (00:06:45) Describes offering alumni early booking, priority, and small discounts or bonuses. Year-Round Alumni Engagement (00:07:42) Shares strategies for maintaining genuine connections with alumni throughout the year. Pitfalls of One-Off Retreats (00:08:34) Explains how constantly reinventing retreats leads to burnout and inconsistent revenue. Building Anticipation Year-Round (00:09:36) Outlines ways to keep excitement high for your signature retreat all year, not just before launch. Content Pillars & Ongoing Promotion (00:12:39) Recommends creating and using content pillars to promote retreats and build anticipation. Integrating Retreats into a Revenue Pipeline (00:13:47) Shows how retreats can feed into other offers (courses, memberships, coaching) and vice versa. Final Thoughts & Call to Action (00:15:02) Encourages listeners to build legacy retreats and invites them to the Retreat Industry Forum.

In this episode, Shannon sits down with Dawni Baxter — founder of a boutique marketing agency and a multi-passionate entrepreneur leading the movement in ethical, human-first marketing. Dawni brings a refreshing perspective to an industry filled with noise, inflated promises, and confusing pricing structures. Together, Shannon and Dawni dive into: ✨ How to navigate marketing relationships with confidence ✨ Why transparency and trust are the backbone of ethical marketing ✨ What to look for (and avoid) when hiring a marketing agency or contractor ✨ The power of outsourcing — even when it feels uncomfortable ✨ Why real marketing results require time, patience, and accurate data ✨ How fractional marketing directors provide expert support without bloated retainers Dawni shares why she helped develop the first global regulation for social media managers in the UK, and how her agency champions organic reach and integrity over pushy sales strategies. This conversation is a must-listen for any entrepreneur — especially solo retreat leaders — who wants to grow sustainably, avoid costly marketing mistakes, and build relationships rooted in alignment and trust. Key Takeaways Ethical marketing is about humans first, not hustle culture. Due diligence is essential — marketing professionals are great at marketing themselves. Trust your instincts: if a partner feels off, overpriced, or vague, walk away. There is no standardized pricing in marketing — and that's exactly why transparency matters. Fractional marketing directors are a powerful option for small businesses who need strategy without full-time overhead. Outsourcing is uncomfortable — but it's one of the fastest ways to grow as a founder. Real marketing results come from consistent data over 12–18 months… not overnight "miracles." Quick exits from misaligned relationships often save you more time and money than sticking it out. Listen to This Episode If You: Want to better understand Tantra from a grounded, professional lens. Are interested in how men can contribute meaningfully in the retreat space. Need inspiration for creating safer, more inclusive, and more profitable retreats. Are a retreat leader looking to blend purpose and profit without compromising integrity. About Dawni Baxter: Dawn Baxter is a Social Media and selling guru. Multi Business owner including Beyond the Dawn Digital LTD a full house digital marketing brand & agency. Dawn is passionate about helping female entrepreneurs build sustainable brands, community and sales using social media as a connection tool. A leading UK female entrepreneur in digital business systems and strategy, social media, sales and audience growth. Dawn successfully builds digital business models that increase income, and can be actioned both remotely and around the important things in your life, like children, friends and loved ones. Dawn has had careers in sales, customer service, buying & merchandising sector and corporate retail within some of the biggest luxury brands in the UK In 2020 her offers of coaching and training in all areas to service and product based businesses alike helped self employed and SME's to navigate through the Covid Crisis and get their offerings in the digital space. Many made more income than with their previous business model. She has a passion to support small business and the entrepreneurial spirit and inspire people to try the careers that can make them truly happy. Dawn believes in personal growth and has put herself through numerous trainings in graphic design, digital marketing, Coaching and Positive Psychology to be able to pursue her dreams and is always constantly learning and upscaling. She is warm and inclusive and wants to make the world a pretty place. Connect with Dawni: www.beyondthedawndigital.com The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify ---------- TIMESTAMPS Dawni's Background & Ethical Marketing (00:01:20) Dawni shares her multi-passionate journey, agency's human-first approach, and creating the first regulation for social media managers. Changing Perceptions of Marketing Agencies (00:02:40) Discussion on negative perceptions of marketing, ethical standards, and the agency's quality standard. Misconceptions About Marketing Agencies (00:04:52) Shannon and Dawni address common fears: high costs, unclear returns, and the importance of organic reach. Due Diligence & Evaluating Agencies (00:05:51) Dawni explains why skepticism is healthy, how to vet agencies, and the importance of transparency and value. Pricing Structures & Transparency (00:09:12) Dawni reveals the lack of regulated pricing in marketing and tips for assessing agency pricing and openness. Value of Exploratory Calls (00:10:11) Advice on seeking agencies that offer value upfront and the significance of exploratory calls. Retreat Industry Forum Announcement (00:10:46) Shannon promotes the upcoming Retreat Industry Forum event in Denver. Importance of Marketing Support for Solopreneurs (00:12:17) Shannon emphasizes why solopreneurs need marketing support, either in-house or outsourced. Fractional Marketing & Flexible Support (00:13:35) Dawni discusses affordable, flexible options like fractional marketing directors and short-term contracts. Testing Agency Relationships & Learning (00:17:32) Encouragement to try agencies on a trial basis, learn from mismatches, and adapt as needed. Red Flags & Relationship Building (00:18:28) Shannon shares a negative agency experience and stresses monitoring alignment and communication. Marketing as Relationship Building (00:19:39) Dawni compares marketing to dating, emphasizing gradual trust-building and the value of expert guidance. Letting Go & CEO Growth (00:23:08) Dawni describes the transformation when entrepreneurs trust experts, leading to business and personal growth. Outsourcing Before You're Ready (00:24:18) Advice to outsource marketing a step before feeling ready, without causing financial strain. Financial Stretch & CEO Space (00:25:25) Shannon shares her experience with hiring help, creating space for CEO-level work, and the need for expert eyes. Timeframe for Marketing Results (00:27:01) Discussion on realistic expectations for marketing ROI, typically requiring at least six months. Data, Metrics, and Long-Term Strategy (00:27:25) Dawni explains the importance of data, why viral moments can be misleading, and the need for long-term analysis. No Quick Fixes in Marketing (00:31:38) Dawni debunks quick-result promises, emphasizing testing, adaptation, and the impossibility of guarantees. Global Relevance & Dawni's Work (00:32:47) Shannon notes Dawni's agency works worldwide and mentions Dawni's recent photo shoots. Social Media Content & Travel (00:33:31) Dawni shares about creating social media content in various international locations. Closing & Farewell (00:34:10) Shannon thanks Dawni, wraps up the episode, and shares where listeners can find more resources.

In this episode of The Retreat Leaders Podcast, Shannon sits down with Kim DeMoss - Retreat Ranch's Executive Assistant, Yoga Teacher Training host, and long-time retreat collaborator - to talk about what it's really like to experience retreats from both sides: hosting and supporting. From her early days hosting retreats with Shannon to now managing the logistics behind the scenes, Kim shares candid insights on burnout, boundaries, work-life balance, and how she found her groove in the retreat industry. They also dive into the digital evolution of the industry - how AI and online visibility are reshaping the way leaders must market their retreats - and why self-awareness is key to finding your place in this ever-changing landscape. Whether you're leading retreats, supporting them, or figuring out which role fits best, this episode will give you real-world perspective, practical advice, and a reminder that your version of success doesn't have to look like anyone else's. Key Takeaways Retreat leadership has many layers — and not everyone is meant to be front and center. Supporting retreats can be just as fulfilling as leading them (and sometimes less stressful). Work-life balance matters — especially for women juggling careers, families, and personal growth. The retreat industry is evolving fast with AI and digital marketing — adapt or find your unique niche. Attracting the right participants is key to creating aligned, transformational retreat experiences. Streamlining your focus can lead to more fulfillment and sustainable success. Learn about Kim's YTT: https://www.projectmindfulmovement.com/ The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify --------- TIMESTAMPS Kim and Shannon's History (00:00:59) They discuss how they met, their decade-long relationship, and collaborative projects. Roles in the Retreat Space (00:02:05) Kim shares her experience as both a retreat host and support, and her preference for support roles. First Retreat at Retreat Ranch (00:03:48) Kim recalls hosting the first retreat at Retreat Ranch and lessons learned from minimal resources. Balancing Personal Life and Retreat Hosting (00:04:46) Kim explains why she hosts only one retreat a year, citing personal and family circumstances. Learning from Career Shifts (00:06:05) Shannon relates her own career pivot and how skills transfer to new roles, paralleling Kim's journey. Letting Go of Expectations (00:07:22) Kim discusses the challenge of disappointing others versus honoring personal capacity and boundaries. Retreat Industry Forum Announcement (00:08:01) Shannon promotes the upcoming Retreat Industry Forum event in Denver. Navigating Life Seasons and Work Choices (00:09:06) They talk about making choices that fit current life seasons, especially with family and career changes. Marketing and Selling Retreats Today (00:10:40) Discussion on how retreat marketing has evolved, becoming more complex and demanding. Alternative Roles in the Retreat Industry (00:11:51) Exploring ways to stay involved in the industry without hosting, especially if marketing isn't appealing. Evaluating Retreat Marketing and Audience Fit (00:12:48) Kim reflects on attracting the right participants and lessons from her first retreat's marketing. Listening to Inner Guidance and Pivoting (00:13:21) They emphasize the importance of listening to intuition and being open to change. Kim's Strengths and Transition to Support Roles (00:14:24) Kim and Shannon discuss Kim's organizational skills and her move to more supportive, creative roles. Benefits of Support Roles and Life Transitions (00:16:16) Kim shares the relief and satisfaction of support work during her husband's military retirement transition. Continued Learning and Growth (00:18:07) They discuss ongoing personal and professional growth, and Kim's involvement in events and trainings. Differences Between Training and Wellness Retreats (00:18:53) Kim explains how training retreats differ from wellness retreats in focus and participant expectations. Structuring Training Retreats for Balance (00:20:28) Advice on scheduling downtime in training retreats to avoid burnout for both leaders and attendees.