Turning Your Passive Data Lake into an Active Revenue Stream

Turning Your Passive Data Lake into an Active Revenue Stream

From The Revenue Room™, by H2K Labs by Heather Holst-Knudsen, CEO, H2K Labs

March 4, 2026 · 58 min · Season 2 · Episode 28

About this episode

Max Gabriel discusses the shift from the Tool Economy to the Agent Economy and shares insights on building a data engine.

In this episode of The Revenue Room™, host Heather Holst-Knudsen sits down with Max Gabriel, the Co-Founder and CEO of Markus AI. Drawing on his extensive experience as the former Chief Transformation Officer at Informa and leading tech transformations at Pfizer, Max discusses the monumental shift from the bloated "Tool Economy" of SaaS apps to the highly anticipated "Agent Economy". He shares the secrets behind building Informa's massive IIRIS data engine—which captured over 1.8 billion audi...

People in this episode

Host: Heather Holst-Knudsen

Guest: Max Gabriel

Topics covered

  • data lake
  • revenue stream
  • SaaS apps
  • Agent Economy
  • data engine
  • tech transformation

Keywords

  • data lake
  • revenue stream
  • SaaS
  • Agent Economy
  • data engine
  • tech transformation
  • Max Gabriel

Mentioned in this episode

Organizations: Markus AI, Informa, Pfizer

More episodes of The Revenue Room™, by H2K Labs

Explore listener stats, chart rankings, contacts and more on the The Revenue Room™, by H2K Labs podcast page.