The Room Where It Happened

PSR is gone... Here comes SCR and SSR to take it's place.Colin and Nat go through what the new rules cover, what they leave untouched, and what it means for clubs already punished under the old system.Then, 14 years on from Lance Armstrong's ban, cycling writer William Fotheringham joins them on why cycling has slipped off terrestrial TV in the UK, and how a sport that can't sell tickets runs on sponsorship.IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at: https://highpfrmc.com/IFS_HPB_AU Hosted on Acast. See acast.com/privacy for more information.

Why are brands willing to pay £60 million to put their name on a football shirt?Colin Murray and Natalie Pirks explore what makes sports sponsorship so valuable. From a financial services company using a Premier League star to reach new markets to Crystal Palace's unexpected FA Cup sponsorship return, they unpack how brands measure the value of being part of the game.They also look at the Premier League's gambling sponsorship restrictions, why basketball generates less than 1% of Europe's sports revenue, and the billions the NBA is prepared to invest in building its presence across the continent.High Performance Business are also privileged to be joined by sports journalist & special guest Stuart Hodge.IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at https://highpfrmc.com/IFS_HPB_YTWe'd love to answer your questions! Send them to @highperformance.business on Instagram. Hosted on Acast. See acast.com/privacy for more information.

First episode out Tuesday 4th August!Behind every transfer, takeover, sponsorship and sporting controversy is a business story.High Performance Business takes you beyond the headlines and inside the boardrooms, negotiations and decisions shaping the world's biggest sports.Every week, sports host Colin Murray and award-winning journalist Natalie Pirks explore the money, power and strategy driving football, Formula 1 and the global sports industry. Through expert insight, in-depth analysis and conversations with the people closest to the action, they uncover the stories behind the biggest headlines, from club ownership and player contracts to media rights, sponsorships and the business empires built by sport's biggest names.Because the sport is only half the story. Hosted on Acast. See acast.com/privacy for more information.

What if the biggest breakthroughs in business don’t come from logic, but from noticing what others overlook?In this episode, Rory Sutherland unpacks the moment a late-night scroll through economics blogs led him to Nudge, sparking a fascination with behavioral science that would quietly transform global brands. From saving a snack brand with a single word to helping an airline generate millions through a subtle design change, Rory shares the twists, experiments, and happy accidents that redefined how companies speak to their customers.It’s a masterclass in innovation, risk, and the power of seeing things differently, straight from the man who helped transform marketing with his unconventional insights.XTB 👉 To find out more and make your money work, use code RWIH at: https://highpfrmc.com/xtb-rwih-auIFS - award-winning Asset & Service Management software 👉 Reimagine your operations at: https://highpfrmc.com/ifs-au Hosted on Acast. See acast.com/privacy for more information.

From Top Gear to The Grand Tour and Clarkson’s Farm, Andy Wilman has spent decades redefining what car television can be, and learning a few hard lessons along the way.In this episode, Andy opens up about the high-stakes Amazon deal that launched The Grand Tour, the legal and creative gymnastics of building something “like Top Gear, but not Top Gear,” and the spontaneous tent idea that became the show’s trademark. He reflects on the behind-the-scenes chaos, the unexpected magic of Clarkson’s Farm, and the times they got it wrong, and what those moments taught him about humility, persistence, and trusting your instincts.It’s a candid look at creativity under pressure, the fine line between chaos and genius, and how taking risks (and a few punches) can lead to something unforgettable.IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at: https://highpfrmc.com/ifs-auXTB 👉 To find out more and make your money work, use code RWIH at: https://highpfrmc.com/xtb-rwih-au Hosted on Acast. See acast.com/privacy for more information.

Journalist and founder of DealBook Andrew Ross Sorkin cuts through the hype to expose the high-stakes reality of the AI boom and how a single technology is currently holding up the entire US economy.Drawing parallels to 1929, the dot-com era, and 2008, he unpacks a dangerous paradox: for AI's massive valuations to make sense, it must replace human labour, but if everyone loses their jobs, who's left to buy the products?Andrew also makes a compelling case that history's greatest leaps in progress, from railways to Tesla and SpaceX, were born out of destructive, speculative frenzies. He shares what separates elite entrepreneurs: a healthy insecurity that drives relentless execution, paired with a lifelong curiosity that success usually kills. Andrew Ross Sorkin's book: '1929: The Inside Story of The Greatest Crash in Wall Street' is available in paperback now: https://amzn.eu/d/05LJS2F0IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at: https://highpfrmc.com/rwih-ifs-ytXTB 👉 To find out more and make your money work, use code RWIH at: https://highpfrmc.com/xtb-rwih-yt Hosted on Acast. See acast.com/privacy for more information.

Former F1 driver Nico Rosberg traded the adrenaline of the racetrack for the high-stakes world of venture capital, leveraging his unique F1 access to build a powerhouse fund managing over €200M. In this episode, Nico breaks down the brutal reality of reinventing his identity after reaching the absolute peak of elite sport, and how a lifetime of racing failures completely inoculated him against the fear of failing in business.This conversation also exposes what most athletes and entrepreneurs get wrong about building a network and how Nico uses his network strategically to connect tech founders, investors, and legacy corporations. He shares why you must ruthlessly add value before asking for anything, and why success requires setting clear finish lines to avoid an endless, unhappy pursuit.More on Rosberg Ventures here: https://rosberg.ventures/IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at: https://highpfrmc.com/ifs-au XTB 👉 To find out more and make your money work, use code RWIH at: https://highpfrmc.com/xtb-rwih-auEXCLUSIVE NordVPN Deal 👉 https://nordvpn.com/rwih Try it risk-free now with a 30-day money-back guarantee Hosted on Acast. See acast.com/privacy for more information.

Award winning author and entrepreneur Daniel Priestley joins us to reveal how AI has become the ultimate power shift, turning global knowledge into a universal commodity. He introduces the "AI Cake", a strategic internal nervous system every business must build, to explain why traditional information gatekeepers are becoming obsolete.We go behind the scenes of a £170k legal dispute where Daniel bypassed six-figure fees by using Claude to identify critical oversights missed by human counsel. This serves as a case study in using AI to disrupt established professional services and solve complex problems in hours rather than months.Despite the technology’s power, Daniel argues that AI is purely "rocket fuel" that lacks conviction. Since AI has no "gut feel" or skin in the game, human purpose remains the only factor that provides direction. Without vision, the most advanced models simply spin their wheels.This episode explores the shifting economic pendulum as land and labor give way to the era of "Enterprise.”IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at: https://highpfrmc.com/ifs-auEight Sleep 👉 Upgrade your sleep and wake up with more energy - get up to £350 off the Pod 5 with code RWIH: https://highpfrmc.com/eightsleep-au XTB 👉 To find out more and make your money work, use code RWIH at: https://highpfrmc.com/xtb-rwih-auEXCLUSIVE NordVPN Deal 👉 https://nordvpn.com/rwih Try it risk-free now with a 30-day money-back guarantee Hosted on Acast. See acast.com/privacy for more information.

Venture capital legend Bill Gurley joins Jake to challenge the "AI doomerism" narrative and expose the high-stakes power play defining our future. He argues that AI anxiety is a low-agency response to an unstoppable shift, warning that the real risk isn’t the technology itself, it’s the choice to ignore it.Bill pulls back the curtain on the "safety" movement, questioning why the leading AI giants are suddenly the loudest voices calling for regulation. He explores whether this fear-mongering is a calculated move to invite state intervention, potentially allowing a handful of companies to write the rules and lock in a permanent monopoly.Bill also reframes the US-China AI race as an "infinite game," questioning if America’s proprietary approach is actually prepared for the scale of China’s open-source strategy.'Bill Gurley's new book Runnin' Down A Dream is available to purchase here: https://amzn.eu/d/0cCYDQH0IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at: https://highpfrmc.com/ifs-auEXCLUSIVE NordVPN Deal 👉 https://nordvpn.com/rwih Try it risk-free now with a 30-day money-back guaranteeXTB 👉 To find out more and make your money work, use code RWIH at: https://highpfrmc.com/xtb-rwih-au Eight Sleep 👉 Upgrade your sleep and wake up with more energy - get up to £350 off the Pod 5 with code RWIH: https://highpfrmc.com/eightsleep-au Hosted on Acast. See acast.com/privacy for more information.

Joe Wicks built a multi-million-pound empire on a £147 workout plan, creating a cash-rich, self-funded business with no investors. In this episode, Joe shares the journey that led to his success, from launching his first PDF to building a brand rooted in purpose over profit. He also reveals the brutal truth about today’s market, admitting that starting his career now would be “impossible” due to the changing dynamics of social media and the death of organic reach.Joe explains how the perfect storm of social media timing (2012-2014) helped him reach millions with no paid ads and how the algorithm shift has made building an audience exponentially harder. Despite the challenges, Joe remains focused on his mission, choosing legacy over fame and prioritising his values over monetisation. IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at: https://highpfrmc.com/ifs-auEXCLUSIVE NordVPN Deal 👉 https://nordvpn.com/rwih Try it risk-free now with a 30-day money-back guaranteeXTB 👉 To find out more and make your money work, use code RWIH at: https://highpfrmc.com/xtb-rwih-au Eight Sleep 👉 Upgrade your sleep and wake up with more energy - get up to £350 off the Pod 5 with code RWIH: https://highpfrmc.com/eightsleep-auStride 👉 Feel, think and perform better today and invest in your future health at: https://highpfrmc.com/Stride_au Hosted on Acast. See acast.com/privacy for more information.

When football meets finance, the real story often sits behind the headlines. In this episode, Stefan Borson takes us inside the financial reality of the Premier League, from Everton's point deduction to the ongoing Manchester City case and what a “win” actually means for the league.Drawing on his background advising clubs and now analysing them from the outside, Stefan breaks down the decisions, loopholes, and pressures shaping modern football. He explains why owners lose rationality, how clubs can lose tens of millions even when they succeed, and why some of the biggest teams in the world may ultimately become unsellable.Eight Sleep 👉 Upgrade your sleep and wake up with more energy - get up to £350 off the Pod 5 with code RWIH: https://highpfrmc.com/eightsleep-au Stride 👉 Feel, think and perform better today and invest in your future health at: https://highpfrmc.com/Stride_auEXCLUSIVE NordVPN Deal 👉 https://nordvpn.com/rwih Try it risk-free now with a 30-day money-back guaranteeXTB 👉 To find out more and make your money work, use code RWIH at: https://highpfrmc.com/xtb-rwih-au  Hosted on Acast. See acast.com/privacy for more information.

How does a £20,000 family loan turn into a £300 million global brand? For Tom Beahon, it all began with his parents remortgaging their home to support him and his brother’s dream of creating Castore. That early sacrifice sparked a relentless drive to succeed and made failure not an option.Tom Beahon takes us through the early hustle, from hiding in train toilets to avoid paying fares, to camping in magazine office lobbies to get meetings. He talks about the struggles of paying himself and his brother just £1,000 a month for three years while building the business and how their £2 million partnership with Andy Murray gave Castore the credibility and authority to secure international partnerships with Premier League teams and Formula One.EXCLUSIVE NordVPN Deal 👉 https://nordvpn.com/rwih Try it risk-free now with a 30-day money-back guaranteeIFS - award-winning Asset & Service Management software 👉 Reimagine your operations at: https://highpfrmc.com/ifs-au Hosted on Acast. See acast.com/privacy for more information.

With Toy Story 5 & Hoppers releasing this year, The Chief Creative Officer of PIXAR, Pete Docter, joins The Room Where It Happened to break down 40 years of Pixar's history.Pete directed Monsters Inc., Up, Inside Out, & Soul, and has worked with some of animation and technology's biggest icons, including, John Lasseter, Steve Jobs, and Andrew Stanton, just to name a few.In this episode we dive into all of Pixar's behind-the-scenes stories, discuss the incredibly detailed creative process, and break down some of the studio's biggest hits such as Toy Story, Cars, and Monsters Inc.IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at: https://highpfrmc.com/ifs-auNordVPN Deal 👉 https://nordvpn.com/rwih Try it risk-free now with a 30-day money-back guarantee Hosted on Acast. See acast.com/privacy for more information.