The Rural Sales Show

Before David Galbraith ever set foot in an elite sporting environment, he spent years inside New Zealand's criminal justice system - working with serious offenders, child abuse teams, and men trying to break multi-generational cycles of violence. That foundation, he says, is what separates everything he does today from almost anyone else in his field. David is a registered clinical psychologist and performance coach who has worked alongside some of New Zealand's greatest sporting names - from Lisa Carrington's Olympic campaigns to Rugby World Cup campaigns with the Brave Blossoms (Japan Rugby) and the Chiefs. He doesn't work in the spotlight. He works in the shadows. And in this conversation, he goes deep. For rural salespeople - people who know what it means to face pressure, rejection, and keep showing up when the conditions are against them - this episode is a masterclass in what actually separates the phenomenal from everyone else. It's not talent. It's not luck. According to David, it comes down to one word: maturity. 00:00 — Trailer 01:19 — Intro 02:17 — Working With Offenders 11:20 — The Draw to Psychology 15:10 — Farming & Gratitude 16:19 — Why People Never Change 1 19:45 — Overprotecting Our Kids 22:22 — Viktor Frankl on Maturity 25:37 — Elite Performance Secrets 2 33:48 — Sir Edmund Hillary's Courage 39:47 — Bad Habits Exposed 48:41 — What Great Coaches Do 54:53 — Find David Connect with David on ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠: https://www.linkedin.com/in/drgalbraith/ Know more about what he does ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠: https://www.habitofgreatness.co.nz/ Check out his wonderful book "Unleashing Greatness": ⁠- Ebook Version: https://www.habitofgreatness.co.nz/product/unleashing-greatness-ebook/ - ⁠Audiobook⁠ Version: https://unleashinggreatness.supercast.com/ Rural Sales Success is New Zealand's podcast for rural salespeople, managers, and business owners. New episodes drop weekly. #RuralSalesSuccess #DavidGalbraith #HighPerformance #MindCoach #RuralNZ #SalesPodcast #NZPodcast #Mindset #Courage #eliteperformance +++ Take my new AI rural sales training tool FieldCoach for a 15 day test drive for $1. No subscriptions or contract. Cancel anytime: ⁠https://www.ruralsalessuccess.com/fieldcoachio-welcome⁠ Grab your copy from Amazon⁠ here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/ (or join our Facebook Group below to get a free online copy). Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” ⁠Ebook: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation) For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

Most sales training gets forgotten before the rep even gets back in the truck. Jeff Bajorek has spent his career figuring out why - and more importantly, what to do instead. Rather than arriving with a polished playbook and telling teams how it's going to be, Jeff listens first. He co-creates training from the inside out, built on what the best reps in the room are already doing well. The result? Curriculum that actually sticks, because the people taking it can see themselves succeeding in it. In this episode: - Why most sales training fails before it starts - The 3 non-negotiables for any rural sales rep's mindset - Why your team is your customer (and what that actually means) - The frontline manager squeeze - and how the best leaders handle it - Knowledge vs expertise: what AI changes for rural reps - How to build accountability that reps actually respect - The "Know Why You Win" framework and why self-awareness is your edge Connect with Jeff on ⁠⁠LinkedIn⁠⁠: https://www.linkedin.com/in/jeffbajorek/ Know more about what he does ⁠⁠here⁠⁠: https://www.jeffbajorek.com/ +++ Take my new AI rural sales training tool FieldCoach for a 15 day test drive for $1. No subscriptions or contract. Cancel anytime: ⁠https://www.ruralsalessuccess.com/fieldcoachio-welcome⁠ Grab your copy from Amazon⁠ here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/ (or join our Facebook Group below to get a free online copy). Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” ⁠Ebook: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation) For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

David Thomson left school at 16 with no qualifications, worked in a boot factory for £130 a week, and joined the army because there was nothing else. By the time he was done, he was the #1 financial advisor in the UK - doing 7 mortgages a week while others struggled to do that in a month. In this episode of Rural Sales Success, David breaks down the exact system behind elite sales performance - the stuff they never teach you. We cover: → Why growth mindset is bulls**t (and what actually works) → The hidden curriculum behind every top salesperson → His dead-simple referral system that put his business on steroids → The PIGGY model - the future pacing tool that closes deals → Why you can't get transformation from information alone → How to use your daily commute as a secret weapon Whether you're driving between farms or building a sales team from scratch - this episode will change how you think about selling. Rural Sales Success is New Zealand's podcast for rural sales professionals who want to think bigger, sell smarter, and build something worth having. Subscribe so you never miss an episode. Connect with David on ⁠LinkedIn: https://www.linkedin.com/in/david-thomson-suada/ Know more about what he does ⁠here: https://www.suada.com/ +++ Grab your copy from Amazon⁠ here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/ (or join our Facebook Group below to get a free online copy). Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” ⁠Ebook: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation) For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

+++ Grab your copy from Amazon⁠ here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/ (or join our Facebook Group below to get a free online copy). Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” ⁠Ebook: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation) For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

Great selling isn’t about pushing product — it’s about reframing conversations, building trust, and creating real value. In this episode of The Rural Sales Show, St John Craner sits down with Tony Hughes, one of the most respected voices in modern sales, to unpack what selling looks like in a world being reshaped by technology, changing buyer expectations, and AI. With decades of experience at the sharp end of sales and sales leadership, Tony shares why the best salespeople focus less on what they sell and more on how they help customers think differently. Together, they explore the power of reframing conversations, earning trust, and understanding what genuinely matters to buyers — not just what’s on the product sheet. This conversation also tackles the evolving role of sales managers and why continuous learning is no longer optional for anyone serious about staying relevant. You’ll learn: - Why value creation matters more than product knowledge - How reframing conversations changes buying outcomes - The role trust plays in modern, consultative selling - How AI is influencing the future of sales — and where humans still win - Why great sales managers are critical to team performance - The importance of continuous learning in a fast-changing market - How to adapt your sales approach without losing authenticity - What high-performing sales professionals do differently today Tony and St John unpack what it really takes to sell effectively in today’s environment — blending timeless sales fundamentals with modern thinking on technology, leadership, and customer-centric selling. 🎧 Listen now to discover how reframing your sales conversations, sharpening your thinking, and embracing change can help you sell smarter — now and into the future. 📌 Resources: - Learn more about Tony Hughes' ⁠works: https://www.tonyhughes.com.au/⁠ - Check out his book ⁠Sentient⁠: https://www.sentientbook.com/ - Connect with Tony Hughes on ⁠LinkedIn⁠: https://linkedin.com/in/hughestony

Growth doesn’t happen by accident — it’s built through standards, action, and the willingness to reflect honestly. In this episode of The Rural Sales Show, St John Craner takes time to reflect on the past year, sharing the lessons, challenges, and insights that shaped his thinking on leadership, performance, and progress. From team dynamics and setting high standards to the growing role of AI in business, St John unpacks what he’s learned about doing the work that actually moves the needle. He talks candidly about the importance of routines, discipline, and making decisions — even when it’s uncomfortable — as essential ingredients for long-term success. This is a conversation about ownership, momentum, and choosing to lead yourself first as we look ahead to what’s coming next. You’ll learn: - Why personal growth starts with honest reflection - How strong team dynamics are built through clarity and standards - The role routines play in sustaining high performance - Why action beats intention every time - How AI can be practically integrated into business, not feared - What commitment really looks like when results matter - Why waiting for the “right time” is the fastest way to stall progress - How to position yourself for growth heading into 2026 St John challenges listeners to raise their standards, take responsibility for their development, and be proactive — not passive — about where they’re heading professionally and personally. 🎧 Listen now to reflect, reset, and recommit to the habits and decisions that will shape your success in the year ahead. +++ Grab your copy from Amazon⁠ here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/ (or join our Facebook Group below to get a free online copy). Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” ⁠Ebook: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation) For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

Leadership isn’t about doing more — it’s about leading better. In this episode of The Rural Sales Show, St John Craner sits down with Jess Weiss, a leadership coach and organisational culture specialist, for a powerful conversation on what truly drives engagement, performance, and sustainable success inside teams. Together, they unpack the rising issue of employee and manager disengagement — the silent cost to businesses everywhere — and explore how coaching, accountability, and clarity can transform how teams show up and perform. Jess shares her insights on how better conversations, smarter delegation, and stronger cultures create the conditions for people to thrive, not just survive. They also dig into the importance of energy management over time management, a shift every modern leader needs to make to prevent burnout and maintain high performance for the long haul. You’ll learn: ⦁ Why disengagement is one of the most expensive problems in any business ⦁ How manager disengagement creates ripple effects across entire teams ⦁ The role coaching plays in lifting performance and improving culture ⦁ How to master difficult conversations with confidence and clarity ⦁ Why effective delegation increases ownership and empowers your people ⦁ The power of vulnerability, curiosity, and continuous improvement in leadership ⦁ Why energy management — not time management — is the key to sustainable success ⦁ How to create a culture where accountability is expected, not avoided Jess and St John dig deep into what it really takes to build teams that care, leaders who coach, and cultures that consistently deliver — lessons that apply whether you're leading a rural sales team, a growing business, or a busy organisation. 🎧 Listen now to discover how better leadership habits can transform engagement, performance, and the wellbeing of both you and your team. 📌 Resources: ⦁ Learn more about Human Tribe: https://humantribe.com.au/ ⦁ Connect with Jess Weiss on LinkedIn: https://www.linkedin.com/in/weiss-jessica/ +++ Grab your copy from Amazon⁠ here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/ (or join our Facebook Group below to get a free online copy). Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” ⁠Ebook: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation) For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

Sales success in rural markets isn’t about product — it’s about people, leadership, and knowing your patch inside out. In this episode of The Rural Sales Show, St John Craner sits down with Trevor Dennis, Managing Director of Haifa Australia, for a grounded and insightful conversation on what’s really shaping rural sales performance today. Together, they explore the fundamentals of great selling and great leadership — from mentoring and mindset to recruitment, relationships, and reading market dynamics. Trevor shares his journey through agribusiness and sales management, revealing why the best reps still win on trust, curiosity, and genuine customer connection. You’ll learn: - Why sales managers who coach — not just direct — build better-performing teams. - How self-awareness and honest feedback shape long-term sales success. - What to look for when recruiting rural sales talent (and what to avoid). - Why time in the market still beats time behind a desk. - How to build deeper customer relationships that last beyond the transaction. - Why people-first selling outperforms product-first selling every time Trevor and St John unpack the realities of rural sales, the power of mentoring, and the human side of leading teams in today’s competitive agribusiness landscape — lessons that matter whether you’re managing a territory or developing a national team. 🎧 Listen now to learn how investing in your people, your coaching, and your customer relationships can transform the way you lead and sell. 📌 Resources: - Learn more about ⁠Haifa Australia⁠: https://www.haifa-group.com/haifa-australia⁠ - Connect with Trevor Dennis on ⁠LinkedIn: https://www.linkedin.com/in/trevor-dennis-310965/ +++ Grab your copy from Amazon⁠ here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/ (or join our Facebook Group below to get a free online copy). Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” ⁠Ebook: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation) For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

Selling isn’t about pressure — it’s about positioning, psychology, and trust. In this episode of The Rural Sales Show, St John Craner speaks with Blair Enns, world-renowned sales trainer and author known for helping creative professionals master the art of selling expertise. Together, they unpack what truly drives sales effectiveness — and how mindset, framing, and confidence shape every client conversation. You’ll learn: - Why mindset matters more than tactics in high-trust selling - How to sell your expertise instead of discounting your value - Smart strategies for pricing, packaging, and bundling services - The four conversations that define every successful sale - How to handle objections without losing authority or rapport - Why not everyone needs to be a “salesperson” — and what to focus on instead Blair and St John explore how to lead better sales conversations built on clarity, trust, and curiosity — lessons that apply whether you’re selling creative services or complex rural solutions. 🎧 Listen now to learn how shifting your mindset can transform how you sell, price, and build long-term client relationships. 📌 Resources: - Books by Blair Enns: **The Win Without Pitching Manifesto: https://www.winwithoutpitching.com/book/the-win-without-pitching-manifesto/ **Pricing Creativity: https://www.winwithoutpitching.com/book/pricing-creativity/ **The Four Conversations: https://www.winwithoutpitching.com/book/the-four-conversations-a-new-model-for-selling-expertise/ - 2Bobs Podcast with David C. Baker and Blair Enns: https://2bobs.com/ - Learn more at winwithoutpitching.com - Connect with Blair on LinkedIn: https://www.linkedin.com/in/blairenns +++ Grab your copy from Amazon⁠ here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/ (or join our Facebook Group below to get a free online copy). Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” ⁠Ebook: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation) For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

CRM systems fail not because of the technology, but because sales teams never buy in. In this episode of The Rural Sales Show, St John Craner talks with John Golden, Chief Marketing Officer at Pipeliner CRM and host of SalesPOP! podcast. John shares how sales leaders can successfully implement CRM systems, avoid common pitfalls, and turn them into true performance drivers. You’ll learn: - Why defining your sales process is essential before rolling out CRM - The common mistakes businesses make during CRM implementation - How AI can enhance CRM and sales effectiveness - Why sales leaders should focus on the early pipeline stages - How to prepare properly for sales calls to improve close rates - The role of incentivization in driving CRM adoption - How to align sales strategies with changing buyer behavior John brings decades of experience in sales enablement, coaching, and marketing leadership — making this episode a must-listen for anyone struggling with CRM adoption or looking to sharpen their sales process. 📌 Resources: - Learn more about ⁠Pipeliner CRM⁠: https://www.pipelinersales.com/ - John Golden’s podcast: ⁠SalesPOP!: ⁠https://salespop.net/ 🎧 Listen now to discover how to make CRM work for your sales team, not against it. +++ Grab your copy from Amazon⁠ here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/ (or join our Facebook Group below to get a free online copy). Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” ⁠Ebook: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation) For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

In this podcast episode, I share 54 valuable lessons I wish I had learned in my 20s, covering a wide range of topics including personal development, health, resilience, sales strategies, time management, and the importance of relationships. We emphasize the significance of continuous learning, self-awareness, and creating a supportive environment for success. Each lesson is designed to provide insights and practical advice for listeners to apply in their own lives. +++ Grab your copy from Amazon⁠ here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/ (or join our Facebook Group below to get a free online copy). Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” ⁠Ebook: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation) For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

In this conversation, David Brock, author of the "Sales Manager Survival Guide", discusses the evolving role of sales management, emphasizing the importance of maximizing team performance over merely hitting numbers. He explores the challenges faced by sales managers today, including time pressures and the impact of AI on sales strategies. David advocates for integrating coaching into daily activities and highlights the significance of human connection in coaching, warning against outsourcing critical thinking to AI. The discussion also touches on the use of OKRs to clarify objectives and the necessity of stopping outdated practices to enhance productivity. If you want to connect and find out more about David, do it here in ⁠LinkedIn⁠: https://www.linkedin.com/in/davebrock/ Also, get his book "Sales Manager Survival Guide" on ⁠Amazon⁠ to help you become a great sales manager: https://www.amazon.com/dp/0997560207/ +++ Grab your copy from Amazon⁠ here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/ (or join our Facebook Group below to get a free online copy). Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” ⁠Ebook: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation) For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

In this conversation, Stuart Austin shares his extensive journey in agriculture, from his upbringing on a beef cattle farm to his entrepreneurial ventures in Canada and Australia. He discusses the importance of financial acumen in agriculture, the significance of natural capital, and the lessons learned from his experiences at Wilmot Cattle Company. Stuart emphasizes the role of curiosity and listening in personal growth and the challenges of holding a mirror to oneself in decision-making processes. Stuart Austin and St John Craner delve into the importance of self-reflection, personal growth, and the evolving role of salespeople in agriculture. They discuss the significance of understanding technology in solving real problems, the necessity of building relationships in sales, and the fundamentals of business that drive success. The dialogue emphasizes the need for authenticity, the value of personal development, and the impact of effective communication in professional settings. If you want to find out more about Stuart and what he and his team offers go to: ⁠⁠https://www.audaciousag.com.au/⁠⁠ To connect with Stuart do it here ⁠⁠on LinkedIn⁠⁠: https://www.linkedin.com/in/stuart-austin-70858217/ +++ Grab your copy from Amazon⁠ here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/ (or join our Facebook Group below to get a free online copy). Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” ⁠Ebook: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation) For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz