The Sarah Cordiner Show - Business, Success & Tech

SEASON 2: Ep1 - Permission To Take Centre-Stage: Leverage a Personal Brand To Build Your Business in The Age of AI This podcast was formally called 'The Course Creators Podcast', now rebranded as 'THE SARAH CORDINER SHOW'... and this is the FIRST episode of this new season... Just as I have obnoxiously named a whole podcast after myself following building a successful personal brand that I leveraged to create a business valued at over $15 million - you can too. In this episode, I'm going to share tips with you (and permission), to take centre stage as the brand and the human behind your busines, as it is amplified by the incoming wave of AI amplification. Episode 1: Your Business Will Only Grow To The Level You Are Willing To Be Seen In this first episode of The Sarah Cordiner Show, I am ripping the bandaid off something most business owners secretly struggle with but rarely talk about out loud. Visibility. Not the cute “post twice a week on socials” kind of visibility. The kind where you put your actual face, name, story, opinions and personality out front and centre and say: “This is my show. This is my work. This is who I am.” I share why I made the shift from The Course Creators Podcast to The Sarah Cordiner Show, why it took me nearly seven years to give myself permission to do it, and why your business will only grow to the level at which you are willing to be seen. The real difference now is not the tool you use, but the way you make people feel. Your energy, your stories, your quirks, your full unapologetic you. In this episode, you’ll learn: Why your business will only grow to the level you are willing to be seen, and why hiding is now a direct income limiter.Why a strong personal brand is more critical than ever in the age of AI generated content.The difference between smart evolution and chaotic pivoting, and how to know when it is time to iterate, refine or rebrand.How to start with a clear, tight niche at the beginning of your business, then add “rings on the spider web” as your audience and authority grow.How my journey from corporate educator to course creator to tech founder can mirror your own staged evolution.Why your appearance, age or “hotness” have nothing to do with credibility or authority, and what actually builds a powerful reputation instead.How trolls, critics and “Janet next door” often reflect their own discomfort, and why your focus must stay on the people you are here to help.Why AI is rapidly becoming the traffic router, but humans are still making the buying decisions, and how your personality becomes the converter.How to think about your 5 to 10 year vision, legacy and impact so that it overrides the fear of judgement today. Inside the episode, I guide you through: A simple reflection on your big 5 year goal and why it actually matters to you beyond money.Questions to clarify the impact you want to have and what you want people to say about you when you are not in the room.A reframe of visibility as a job description and responsibility, not an optional extra.How to start stepping into the identity of the future version of you, now, in the way you talk, write, show up and create.Why getting clear on your brand archetype and natural style can give you permission to “turn up the volume” on who you really are. By the end of this episode, you will feel called out, called forward and hopefully called home to yourself. You will know exactly why your personal brand is not self indulgent, but essential. And you will have a clearer sense of how to evolve without losing yourself or your audience. Links and resources mentioned Brand archetype assessment and links hub: https://www.sarahcordiner.com/linksLearn more about Tekmatix, the AI powered all in one business platform: https://www.tekmatix.comWork with me and get ongoing support inside The Legends Lab: https://www.sarahcordiner.com/legends Sponsored by Tekmatix tekmatix.com.

This meditation is an extract from my 10-day online challenge "Survive & Thrive", which you can join here: www.sarahcordiner.com/survive Find a quiet place where you can listen to this guided meditation undisturbed, which will help you to attract great wealth and prosperity into your life. You will activate your wealth attraction and money attraction to you. Join my 10-day challenge to reignite your motivation, recalibrate and reactivate your wealth attraction here: www.sarahcordiner.com/survive

Powerful Meditation - Awareness, Purpose & Change Activation To Uncover Your True & Profitable Life Calling This meditation comes from my "Survive & Thrive 10-Day Challenge" which will help transform your motivation and wealth attraction. Join the challenge here: www.sarahcordiner.com/survive

Writing a book is a huge time-consuming process right? No, it doesn’t have to be! In this episode of the Course Creators Podcast, Sarah will tell you exactly how she wrote a number 1 bestselling book in 72 hours, and how you can do the same. For full show notes visit: https://sarahcordiner.com/ep-38-how-i-wrote-and-published-a-number-1-best-selling-book-in-72-hours Mentioned in this episode: Bundi Goes To Bed: Bundi's Adventures Why Does The Wind Move?: Bundi's Adventures Grandma's Fairies: Flossy, Twinkle and Cotton's Magic Sleeping Dust sarahcordiner.com/starterkit #CourseCreation #CourseCreator #OnlineCourses #HighTicket #Expert #CoachingProgram #MembershipSites #Edupreneur #Entrepreneur #KnowledgeCommerce #elearning #HowToCreateCourses #DigitalMarketing #OnlineMarketing #Business #Influencer #7Figures #BookingPodcastGuests

My first teaching placement as a wise 18 year old with blond hair, was in an all male prison. I learned that education comes in many forms. It is not necessarily about sitting down in a class and writing down and answering tests. I learned that education was about changing people's attitudes, changing people's lives. And for me, when I was teaching in the prison where a core curriculum is more secondary to realising that we can be more, do more, have more in the world. I was so amazed by how much somebody's life can be changed by simply allowing them to understand themselves. And that was it, I was hooked! I was hooked on showing people themselves, as to the skills that are held within them. And so I started my education business at 19 years old. Are you curious about the rest of Sarah’s story? Listen to this episode of the Course Creators Podcast! For full show notes visit: https://sarahcordiner.com/ep-32-sarah-cordiners-journey-online-course-empire/

Which strategies can you implement without spending a budget on ads, so that you can grow your business right now? Today, I’m going to take you behind-the-scenes into one of my private, paid workshops. You are going to get the uncut audio of my workshop ‘9 Ways To Grow Your Business in 2020’. You will get access to all of the juice, so that you can grow your business, grow your followers, grow your impact, and grow your income. For full shownotes, resources, more info about our guest and a transcript, visit: https://sarahcordiner.com/ep-20-9-ways-to-grow-your-business-in-2020/

People choose who they connect with and who they think is like them. And that's all it really comes down to. And that's why I say to people don't panic too much about the mailman turning up or the dogs barking or the cats butt in the screen. It really is all about you and you turning up as you are. In this episode, I will share one of my livestreams that I did in the private Facebook group for my course. Tune in for everything about the less glamorous side of being a course creator. For full shownotes, resources and this episode's transcript, visit sarahcordiner.com

We put so much effort into creating the course, we want to make amazing transformation or we want people to come out of our programs feeling like their life has been changed in a positive way. But we can't do that if there's no one going into in the first place. I've got 12 tips for you that we're going to go through very quickly. To help you come up with some ideas of some marketing tactics that you could try in 2020 to get more students into your programs. And I specifically picked tips that you can do without even spending any money. Visit sarahcordiner.com/blog for full shownotes, resources and this episode's transcript.

In this episode, we’re going to be talking about Course Creation Motivation. You know you want to create a course, but you just can’t get yourself to do it. Today I’ve got 6 tips for you to get your inspiration flowing in order to finally create your online course. Visit sarahcordiner.com/blog for full shownotes, resources and this episode's transcript.

Imposter syndrome... We have all been there, we have all experienced her and doesn't she just show up exactly when we don't need her the most? I'm going to give you a few quick tips just about how to overcome imposter syndrome. Specifically if you are an online course creator or an expert who's going out there to share your message and imposter syndrome comes along and shakes us up. For full shownotes and transcript, visit https://sarahcordiner.com/blog/

This is the audio version of Chapter 1 from Sarah Cordiner's book 'Awaken Your Course Creation Mojo'. Many people wish to create courses - but just get 'stuck' procrastinating, or feeling overwhelmed or are just lacking a little motivation. usually it's less to do with our ability to create a course, and more because of the fact that our mojo has taken a hall pass. One of the course creation mojo killers I hear very often is 'But I don't have the right idea for my online course yet!' Never fear - listen to this audio chapter to help you overcome this 'excuse' for getting started! You can check out my books on www.sarahcordiner.com/books

In this episode of The Course Creators Podcast, Sarah will share with you some super simple strategies for easily becoming a content creation machine. I'm not against aid advertising - it has a very important part to play in any business owners success strategy, but I do not believe that aid advertising is NECESSARY. I also believe that it makes for an unsustainable business model because the second you stop paying for ads, you stop getting business. A far better, albeit longer return on your investment is to send time creating and sharing content with the world. I believe that true success comes from how you position yourself in the marketplace. The more content you have out there, the more chance your audience have of finding you when they are searching and browsing in your topic online. The more content you create, the more you PROVE and demonstrate your expertise to the world. If people KNOW that you 'know your stuff' (because they've seen it for themselves), they won't need to be served an advert to be persuaded that you do. Your marketing goes from paid to free - as soon as you start creating great content, you open u the opportunity for virality, for shares and likes - all of which is FREE advertising. Yes it requires some effort, but you'll be suprised at how easy it can be to make just one piece of content absolutely work it's butt off for you. In this podcast I will give you some practical tips for easily producing contentm making every piece of content give you the most return, and to increase your online course sales - without spending any money on ads.