How Orange County & Palm Springs Photographer Dana Gaydon Uses Color Theory and Human Design to Brand Female Entrepreneurs

How Orange County & Palm Springs Photographer Dana Gaydon Uses Color Theory and Human Design to Brand Female Entrepreneurs

From The Second Degree with Emily Merrell by Emily Merrell

May 21, 2026 · 41 min · Season 4 · Episode 61

About this episode

Dana Gaydon discusses her journey as a photographer and how she helps female entrepreneurs with branding through color theory and human design.

Meet Dana Gaydon, the Orange County and Palm Springs based branding and wedding photographer who is rewriting the rules of how female entrepreneurs show up on camera. In this episode, Emily sits down with her dear friend Dana, who has shot two SDS retreats in Palm Springs and Sedona, to trace her path from a 12-year-old inspired by her CIA grandfather's black and white scrapbooks and a Linda McCartney photo book, all the way to building a thriving branding business in Southern California. Dan...

People in this episode

Host: Emily Merrell

Guest: Dana Gaydon

Topics covered

  • branding
  • photography
  • female entrepreneurs
  • color theory
  • human design

Keywords

  • branding
  • photography
  • female entrepreneurs
  • color theory
  • human design
  • Southern California
  • business

Mentioned in this episode

Organizations: CIA

Books & works: Linda McCartney photo book

Places: Orange County, Palm Springs, Sedona

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