
How Orange County & Palm Springs Photographer Dana Gaydon Uses Color Theory and Human Design to Brand Female Entrepreneurs
From The Second Degree with Emily Merrell by Emily Merrell
May 21, 2026 · 41 min · Season 4 · Episode 61
About this episode
Dana Gaydon discusses her journey as a photographer and how she helps female entrepreneurs with branding through color theory and human design.
Meet Dana Gaydon, the Orange County and Palm Springs based branding and wedding photographer who is rewriting the rules of how female entrepreneurs show up on camera. In this episode, Emily sits down with her dear friend Dana, who has shot two SDS retreats in Palm Springs and Sedona, to trace her path from a 12-year-old inspired by her CIA grandfather's black and white scrapbooks and a Linda McCartney photo book, all the way to building a thriving branding business in Southern California. Dan...
People in this episode
Host: Emily Merrell
Guest: Dana Gaydon
Topics covered
- branding
- photography
- female entrepreneurs
- color theory
- human design
Keywords
- branding
- photography
- female entrepreneurs
- color theory
- human design
- Southern California
- business
Mentioned in this episode
Organizations: CIA
Books & works: Linda McCartney photo book
Places: Orange County, Palm Springs, Sedona
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