The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

Nick Swan breaks down the future of SEO experimentation, MCP servers, and automated search optimization workflows. If you want to understand where technical SEO, AI agents, and search analytics are heading next, this episode is packed with insights you’ll want to hear all the way through.

AI isn’t killing news SEO — but it is forcing publishers to rethink where visibility, traffic, and value really come from. In this episode, Shahzad Abbas breaks down what billions of clicks reveal about Google Discover, AI search, and the future of publisher growth.

Darren Shaw reveals the hidden ranking signals, review strategies, and optimization tactics that are actually driving visibility right now. If you want to understand what’s working today—and what’s about to matter even more—this is one you can’t afford to miss.

In this episode, Ross Simmonds breaks down how Reddit quietly took over bottom-of-funnel search, why AI is amplifying it, and what marketers must do now to stay visible. If your content strategy still revolves around “create more,” you might already be falling behind.

AI is reshaping SEO faster than most marketers can keep up—and the rules you’ve relied on for years may already be outdated. In this episode, Patrick Stox reveals what’s really happening behind the scenes and what you need to do now to stay relevant.

AI search is dominating headlines—but what if the real data tells a very different story? In this episode, Conductor’s Patrick Reinhart breaks down a massive benchmark study revealing that AI currently drives only about 1% of web traffic. If you want to understand what’s hype, what’s real, and how SEO is evolving in the AI era, this is a conversation you won’t want to miss.

Behind every successful exit is a messy middle — and John Doherty doesn’t skip that part. From almost going bankrupt to coaching agency owners on building sellable businesses, he shares the uncomfortable truths most founders avoid. This episode is packed with hard-earned lessons on pricing, positioning, and building a business that actually works for your life.

If your SEO reporting is still chasing “more traffic,” this episode will change how you think about winning. Bianca “Binks” Anderson breaks down her Heavy Hitter Framework - a conversion-first way to protect the pages that actually drive revenue, stay steady through core updates, and build EEAT/AEO signals that hold up in regulated industries.

Discover how AI, psychology, and search are colliding to redefine what SEO really means with Garrett Sussman of iPullRank. From vector embeddings and confirmation bias to launching the game-changing SEO Week, this episode unpacks the future of marketing like you've never heard before.

Amber Hinds provides insights into best practices for creating accessible content and the significance of user experience in the design process.

Jon Clark and Joe DeVita welcome back Rand Fishkin, the founder of SparkToro, to discuss his journey from Moz to SparkToro, the evolution of the SEO industry, and the impact of AI on marketing. Rand shares insights on the importance of data analysis, the challenges of e-commerce, and the future of search in a world dominated by Google.

This conversation delivers a clear framework to navigate AI-driven search today, and to win as the landscape blends search, chat, and commerce. If you touch SEO, PPC, ecommerce, or brand strategy, this episode gives you an actionable playbook for the new search reality.