Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 2 chart positions in 2 markets.
By chart position
- 🇦🇺AU · Marketing#10300K to 1M
- 🇮🇳IN · Marketing#1471K to 10K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
151K to 505K🎙 Weekly cadence·136 episodes·Last published 2mo ago - Monthly Reach
Unique listeners across all episodes (30 days)
301K to 1.0M🇦🇺99%🇮🇳1% - Active Followers
Loyal subscribers who consistently listen
120K to 404K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
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Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
The Ultimate Guide To Suburb Pages for SEO
Mar 16, 2026
22m 45s
Showing In A.I For A Typical Local Service Business - Episode 137
Mar 2, 2026
25m 29s
SEO... But Stolen From Social - Episode 136
Feb 12, 2026
17m 33s
And We're Baaaaaack - Episode 135
Jan 23, 2026
8m 28s
Crafting Stories for Aussie Publishers & Scoring Links with Dean Salakas - Episode 134
Jul 10, 2025
38m 53s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 3/16/26 | The Ultimate Guide To Suburb Pages for SEO | Send us Fan Mail We're going hard on the topic of Suburb Pages in this episode - you can use them to generate high intent local leads via SEO. We're covering the ideal structure, how to build them quickly, what not to do with them and techy tips for ranking locally for the searches and suburbs that matter to your business. Enjoy. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head... | 22m 45s | ||||||
| 3/2/26 | Showing In A.I For A Typical Local Service Business - Episode 137 | Send us Fan Mail This week we're talking about how a typical local service business can show in A.I assistants like Chat GPT, Claude, Gemini. What are they looking at? How do you influence it? Is there such a thing as "ranking" in these tools. We've been testing and plugging away and cover off the key things we've noticed and what you can implement to improve your own visibility. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free prop... | 25m 29s | ||||||
| 2/12/26 | SEO... But Stolen From Social - Episode 136 | Send us Fan Mail We're dipping our toes into the bath and acclimatising to doing an SEO podcast again this week by going on to social media and stealing ideas for the content. Join us as we chat about 5 new SEO questions we dug up on the web aka stole from Reddit. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on... | 17m 33s | ||||||
| 1/23/26 | And We're Baaaaaack - Episode 135 | Send us Fan Mail After a six month hiatus its time to listen to the overwhelming popular demand (at least 3 people messaged us) and bring The SEO Show back. This episode is a quick explainer of the year ahead, then we'll get into decent episodes again. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some... | 8m 28s | ||||||
| 7/10/25 | Crafting Stories for Aussie Publishers & Scoring Links with Dean Salakas - Episode 134 | Send us Fan Mail This episode, we're chatting with Dean Salakas, the mastermind behind Party People and now Party Hire Group. Dean spills the beans on how he transformed digital PR into a powerful tool for SEO, focusing on the art of storytelling rather than just chasing links. Whether you're new to the PR game or a seasoned pro, Dean's insights will have you rethinking your approach. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you ... | 38m 53s | ||||||
| 6/17/25 | Navigating SEO in the AI Era: Insights from Zak Ali, Finder.com's General Manager - Episode 133 | Send us Fan Mail Hey there, SEO enthusiasts! This week, we're bringing you an insightful chat with Zak Ali, the brains behind the US market of finder.com. If you’ve ever wondered how Google's recent algorithm updates and AI advancements are shaking things up for publishers, you won’t want to miss this one. We kicked things off with a look at the Google Helpful Content Update – a real curveball for big publishers, including affiliate sites like Finder. Zak shared his thoughts on the turbulenc... | 35m 34s | ||||||
| 6/9/25 | Mastering the Art of SEO Sales with Steven Khanna - Episode 132 | Send us Fan Mail Hey there, SEO gang! This week we’re unravelling the art of selling in the SEO world with the fantastic Steven Khanna, a seasoned sales coach. We all know that while SEOs can be technical wizards, selling isn't always our forte. Steven, who transitioned from running Michelin-star restaurants to SEO sales, shares his insights on marrying sales expertise with SEO know-how. We explore the common pitfalls SEOs encounter in sales, like getting too technical or missing client... | 44m 53s | ||||||
| 6/3/25 | Ecom SEO 4 of 4: Creative Link Building Ideas (That Don't Cost) - Episode 131 | Send us Fan Mail In the final of our 4 part ecommerce series we're talking link building. At a certain point, you've got to build that authority. We give a bunch of creative and maybe lesser known ideas you can use to build links to your ecommerce store without breaking the bank in the process. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your deta... | 31m 47s | ||||||
| 5/27/25 | Ecom SEO 3 of 4: Content + Category & Product Pages (The Real Money Makers) - Episode 130 | Send us Fan Mail WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review. Learn more... | 22m 05s | ||||||
| 5/19/25 | Ecom SEO 2 of 4: Tuning Your Store's Technical SEO Engine - Episode 129 | Send us Fan Mail This episode of The SEO Show is all about the nuts and bolts of technical SEO for e-commerce. Michael and Arthur are back for week two of their e-commerce series, and they’re serving up some tasty insights to help you get your site in tip-top shape. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps ... | 26m 08s | ||||||
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| 5/12/25 | Ecom SEO 1 of 4: Think Like a Merchant, Audit Like a Detective - Episode 128 | Send us Fan Mail In this episode, Michael Costin and Arthur Fabik kick off the first of a four-part series dedicated to E-commerce SEO on "The SEO Show." The series is perfectly timed to coincide with their upcoming exhibition at the Retail Fest conference in May 2025. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd ca... | 26m 30s | ||||||
| 5/5/25 | The $0 Link Building Playbook with Greg Heilers - Episode 127 | Send us Fan Mail Greg's spilling the beans on his agency's unique (and seriously impressive) approach: building high-quality backlinks without paying a single dollar. Yep, you heard that right. Pure white-hat, earned link building. This episode is packed with actionable insights for anyone tired of sketchy link marketplaces or looking to build a genuinely authoritative online presence. Tune in and level up your link game! WANT US TO DO YOUR SEO? We can take a look at your site, your com... | 36m 02s | ||||||
| 4/30/25 | Unsung SEO Hero: Why Branded Links Matter More Than You Think - Episode 126 | Send us Fan Mail The importance of brand links is a topic often overlooked by SEO professionals who tend to focus more on building links to money pages. But in this episode we reveal why brand links matter more than you might think and give examples on how to go out and get some good ones! WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. ... | 23m 42s | ||||||
| 4/7/25 | Prove It Works: Ryan Jones on Why SEO Testing Changes Everything - Episode 125 | Send us Fan Mail This week we're joined by Ryan Jones from SEOtesting.com to delve into the often-overlooked topic of SEO testing. We all know about A/B testing in the paid traffic world, but what can be done in the SEO world to test? On the topic of testing: Check out this YouTube case study where Michael did a single variable test to see whether links from "write for us" sites still work or not, just because someone on twitter posted a snarky comment! Connect with Ryan: https://x.com/RyanJ... | 30m 44s | ||||||
| 3/26/25 | Our Unfiltered Experience at SEO Mastery Summit 2025 Ho Chi Minh - Episode 124 | Send us Fan Mail Our review of the SEO Mastery Summit 2025 in Ho Chi Minh City, Vietnam delivers unfiltered opinions on what was good, what was bad and our key takeaways from the event. We have no relationship with the event organisers so these are truly transparent thoughts on what worked and what fell short. If you're thinking of heading to Vietnam for the SEO Mastery Summit give this episode a listen. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your ... | 25m 30s | ||||||
| 2/18/25 | SEO Q&A Week #12 - Episode 123 | Send us Fan Mail We're back answering more listener's SEO questions this week. Enjoy! WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re... | 17m 56s | ||||||
| 2/5/25 | Taking SEO Inhouse (The Hidden Costs and Wins) - Episode 122 | Send us Fan Mail Ready to cut ties with your SEO agency and take things inhouse? It can be tempting to do when you see that monthly cost on your P&L. Is it worth it? In this episode, we take a look at the realities of bringing SEO in-house - from hidden costs and essential hires to the freedoms and frustrations you never saw coming. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to h... | 16m 42s | ||||||
| 1/20/25 | How To Improve User Engagement (It's Becoming Google's "Truth Detector") - Episode 121 | Send us Fan Mail AI-generated content is flooding the internet, we all know it. So we've been banging on about user engagement metrics being ever more important. We believe it's how Google will tell the good content from the bad content, and what it should rank in the search results. This episode reveals the areas you can work on to improve user engagement with your site and hopefully give the big Goog what it needs to see. WANT US TO DO YOUR SEO? We can take a look at your site, your competi... | 30m 02s | ||||||
| 1/7/25 | 2025 SEO Predictions & Reviewing Our 2024 Hits & Misses - Episode 120 | Send us Fan Mail We're pulling out the crystal ball and giving our predictions for the big ticket items in SEO in 2025. We also look back to this time last year to see just how well we did with our 2024 predictions. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy ... | 40m 17s | ||||||
| 12/2/24 | SEO Best Practices & Tools Are Killing Creativity - Episode 119 | Send us Fan Mail WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review. Learn more... | 26m 34s | ||||||
| 11/19/24 | Whats Your Worst SEO Moment... SEO Spitball - Episode 118 | Send us Fan Mail This week we went in with no notes or planning and just spitballed about SEO for a while. Might keep this segment going, might not - let us know your thoughts. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know The SEO... | 21m 04s | ||||||
| 11/4/24 | Are #1 Rankings Overrated? - Episode 117 | Send us Fan Mail Is ranking #1 the be all end all, or is it a touch overrated? We get stuck in to precisely this topic. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know The SEO Show is released once a week so subscribe now wherever y... | 28m 13s | ||||||
| 10/21/24 | Niche Navigators: Plumbing - Episode 116 | Send us Fan Mail This week we're PLUNGING into the world of plumbing SEO. We've pulled apart the keyword "SEO sydney" and giving our thoughts on local SEO, link building, content creation and more for the plumbing niche. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO stra... | 38m 47s | ||||||
| 10/8/24 | YouTube Time - Episode 115 | Send us Fan Mail After a few years of hearing us you can now see us (well, mainly Michael) on our Youtube channel at https://www.youtube.com/@watchtheseoshow 3 videos are live now on the channel and we're looking for your feedback on which style you want to see more of. Let us know your thoughts in the comments, all feedback is gold feedback! WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to... | 2m 57s | ||||||
| 9/30/24 | The Shady & Lucrative World of Parasite SEO with Lars Lofgren - Episode 114 | Send us Fan Mail Lars Lofgren caused a bit of a stir online recently when he published a couple of in depth articles on the shady but very lucrative world of affiliate marketing on Forbes and Reddit. With Google rewarding these two sites in particular with a lot more visibility than is reasonable, it's left them wide open to being exploited by affiliate SEO types - and that's exactly what's happened. Tune in to learn more. Read the Forbes article here and read the Reddit article here. WANT ... | 35m 11s | ||||||
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Chart Positions
2 placements across 2 markets.
Chart Positions
2 placements across 2 markets.