The Shift - A DemandFarm Original on Digital Key Account Management
by DemandFarm
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Audience Interest
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Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇨🇦CA · Management#39100K to 300K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
70K to 210K🎙 Biweekly cadence·13 episodes·Long inactive - Monthly Reach
Unique listeners across all episodes (30 days)
100K to 300K🇨🇦100% - Active Followers
Loyal subscribers who consistently listen
30K to 90K
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Reach across major podcast platforms, updated hourly
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
The Art and Science of Account-Based Marketing
Sep 21, 2023
21m 57s
Building a Dynamic and Data-Driven Digital-First Sales Mindset
Aug 17, 2023
20m 27s
How to Develop a Winning Digital-First Sales Strategy
Jul 13, 2023
13m 07s
The Shift Podcast on Digital Key Account Management: Tejas Arur, Business Communication and Customer Engagement Strategist at Axtria Inc.
Jun 23, 2023
33m 15s
The Shift Podcast on Digital Key Account Management: Sherrod Patching, VP CSM at Gitlab
Jun 2, 2023
13m 55s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 9/21/23 |  The Art and Science of Account-Based Marketing | Marketing to everybody is like marketing to nobody. The first step in ABM is identifying your ideal customer profile.” – Ankit Sharma. In episode 13 of the Shift podcast, Dr. Karthik Nagendra, CMO at DemandFarm, interviews Ankit Sharma, VP Marketing at Netcore Cloud. Join us as we delve into the dynamic world of ABM in the digital age, exploring the strategies, technologies, and best practices that are reshaping the way businesses engage with their most valuable accounts. Ankit Sharma... | 21m 57s | ||||||
| 8/17/23 |  Building a Dynamic and Data-Driven Digital-First Sales Mindset | In episode 12 of the Shift podcast, join Dr. Karthik Nagendra, CMO at DemandFarm, and Peter Hanford, Group Director of Digital Growth at Ebiquity Plc, as they explore how organizations can thrive in today's ever-changing business landscape by embracing digital transformation for sales success. Discover the power of data-driven strategies that fuel intelligent decision-making and strategic planning. Uncover insights into: Forging Data-Driven Brilliance: Get to the heart of sales success by le... | 20m 27s | ||||||
| 7/13/23 |  How to Develop a Winning Digital-First Sales Strategy | In episode 11 of the Shift podcast, Dr. Karthik Nagendra, CMO at DemandFarm, interviews Julie Lentz, Head of Retail Industry Media Sales for Google. Learn how organizations can develop a digital-first approach to sales that not only engages customers but also fuels revenue growth. In this podcast, you'll learn: The importance of balancing data and relationships in key account managementThe significance of empathy and change management in driving digital transformationHow to use technology to ... | 13m 07s | ||||||
| 6/23/23 |  The Shift Podcast on Digital Key Account Management: Tejas Arur, Business Communication and Customer Engagement Strategist at Axtria Inc. | Have you wondered how to engage specific high-value accounts effectively? In episode 10 of the Shift podcast, Dr. Karthik Nagendra, CMO at Demand Farm, interviews Tejas Arur, Business Communication & Customer Engagement Strategist at Axtria Inc., about the key principles and strategies behind account-based marketing in a digital age. They discuss the importance of personalized and targeted marketing strategies, the role of data analytics and AI in account-based marketing, and the need for... | 33m 15s | ||||||
| 6/2/23 |  The Shift Podcast on Digital Key Account Management: Sherrod Patching, VP CSM at Gitlab | Maximizing Customer Retention with Key Account Management Looking for valuable insights into growing your existing customer base? The Shift Podcast has got you covered! In episode #9 of The Shift Podcast Dr. Karthik Nagendra speaks to Sherrod Patching, VP CSM at Gitlab to delve into customer retention trends, strategies, challenges, and much more. Learn how to leverage customer success and account management teams to drive growth. In this podcast, you’ll get to: Understand emerging t... | 13m 55s | ||||||
| 5/5/23 |  The Shift Podcast on Digital Key Account Management: Prasad Varahabhatla, Senior Director, Sales & Data Operations @Philips | Digital transformation has become an essential element for businesses to remain competitive in today's ever-changing business landscape. It has provided many benefits, including increased productivity, improved customer satisfaction, and enhanced sales performance. What has changed in the sales experience since the ability to integrate digital tools seamlessly into the sales process has improved? In episode #8 of The Shift Podcast on Digital Key Account Management, Prasad Varahabhatla ... | 28m 26s | ||||||
| 4/20/23 |  The Shift Podcast on Digital Key Account Management: Pavel Carballo, Director, Enterprise Sales Nordics @ Databricks | The ability of a company to effectively manage and grow their strategic accounts directly impacts revenue generated from high-value customers. How does one manage key accounts and set up successful key account management processes? In episode #7 of The Shift Podcast on Digital Key Account Management, Pavel Carballo (Director, Enterprise Sales Nordics at Databricks) and Dr. Karthik Nagendra (Chief Marketing Officer at DemandFarm) discuss what goes into key account management success. I... | 24m 11s | ||||||
| 3/2/23 |  The Shift Podcast on Digital Key Account Management: James Manno, VP of Sales, Enterprise West @Qualtrics | At a time when the global economy is expanding at a slow pace and financial conditions are tightening, B2B selling has turned almost completely digital. How does one navigate such a time of economic uncertainty? In the sixth episode of The Shift Podcast on Digital Key Account Management, James Manno (VP of Sales, Enterprise West at Qualtrics) and Dr. Karthik Nagendra (Chief Marketing Officer at DemandFarm) discuss the changing digital B2B environment. James shared his thoughts on managi... | 23m 08s | ||||||
| 12/13/22 |  The Shift Podcast on Digital Key Account Management: Andrew Collings, Head of Enterprise at Gearset | When working with large businesses and going outbound, being deliberate about the planned approach provides structure to your organization's interactions. Recently B2B selling has almost completely turned digital. With ever-growing, larger buying groups in this digital age of B2B selling, what are some factors that go into it; challenges encountered and benefits gained? In the fifth episode of The Shift Podcast on Digital Key Account Management, Andrew Collings (Head of Enterprise at Gearse... | 17m 05s | ||||||
| 11/21/22 |  The Shift Podcast on Digital Key Account Management: Ethan Trifari, Director @CapTech Ventures, Inc | The digital world is now more connected than ever to every action and transaction in our daily lives. In this new world, the priority for companies lies in creating and implementing a digital account strategy that can be utilized to grow. In the fourth episode of The Shift Podcast on Digital Key Account Management, Ethan Trifari, Director at CapTech Ventures, Inc and Karthik Nagendra, Chief Marketing Officer at DemandFarm discuss the importance of digital key account management in achieving ... | 18m 19s | ||||||
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| 9/6/22 |  The Shift Podcast on Digital Key Account Management with Jennifer Smith Byers, VP Client Services at TaskUs | The world is more dynamic now than ever before, and no one knows this better than sales teams. The shift to digital selling has already happened, and having the right tools for that is key. In the third episode of The Shift Podcast on Digital Key Account Management, Jennifer Smith Byers, VP Client Services at TaskUs and Karthik Nagendra, Chief Marketing Officer at DemandFarm delve into TaskUs' transition journey to digital Key Account Management. Jennifer shared some true gems from Ta... | 21m 18s | ||||||
| 8/9/22 |  The Shift Podcast on Digital Key Account Management: Liangbi David Shen, Head of Revenue Operations at Cambridge Mobile Telematics | As Account Managers and Sales Leaders have to adapt quickly to evolving trends in Key Account Management, technological innovations come to the forefront as vital aspects in the Account Planning journey. Join Liangbi David Shen (Head of Revenue Operations at Cambridge Mobile Telematics) and Dr. Karthik Nagendra (Chief Marketing Officer at DemandFarm) in the second episode of the Shift Podcast series, as they navigate the changing digital landscape of Key Account Management. David Shen... | 16m 46s | ||||||
| 7/7/22 |  The Shift Podcast on Digital Key Account Management with Anees Merchant, EVP, Sales at Course 5i | As Key Account Management and Account Planning transition to a more digital environment, technology comes to the forefront as a key differentiator and enabler. Account Managers and Sales Leaders have to adapt quickly to these changing trends. How do you enable yourself to manage future changes? What works and doesn't work in the transition to digital KAM? To answer these questions and more, DemandFarm is excited to announce the Shift Podcast series, where experts sha... | 21m 11s | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.