Insights from recent episode analysis
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Podcast Focus
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Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇦🇺AU · Marketing#1925K to 30K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
1.5K to 9K🎙 Daily cadence·89 episodes·Last published 2d ago - Monthly Reach
Unique listeners across all episodes (30 days)
5K to 30K🇦🇺100% - Active Followers
Loyal subscribers who consistently listen
2K to 12K
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
The Short(er) List: Staying Grounded in AEC Marketing
Jun 3, 2026
20m 28s
What it's Like to Engage with Middle of Six
May 27, 2026
46m 01s
The Short(er) List: Bluebeam Rumble!
May 20, 2026
16m 49s
MacGyver Proposal Hacks
May 13, 2026
53m 25s
The Short(er) List: We'll Do it Live!
May 6, 2026
15m 53s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 6/3/26 |  The Short(er) List: Staying Grounded in AEC Marketing | There's always a lot going on in the world of AEC marketing. The deadlines are real, the pressure can build, and somewhere between all of the submittal requirements, check-in meetings, task lists, and marketing production, it's easy to get overwhelmed by the details and lose sight of the bigger picture. In this episode of The Short(er) List, Becky sits down with Grace Takehara for a conversation that has nothing to do with proposal strategy and everything to do with the person behind all that... | 20m 28s | ||||||
| 5/27/26 | What it's Like to Engage with Middle of Six | Have you ever wondered what it’s actually like to work with Middle of Six? In this episode of The Shortlist, Principals Wendy Simmons and Melissa Richey answer one of the most common questions they hear from AEC firms: “How does this even work?” From the first meet-and-greet conversation to onboarding, discovery sessions, project check-ins, and final deliverables, Wendy and Melissa walk through how MO6 plugs into teams to provide strategic marketing and business development support. And in cl... | 46m 01s | ||||||
| 5/20/26 |  The Short(er) List: Bluebeam Rumble! | In this episode of The Short(er) List, we're bringing you the software debate event of the century! Becky welcomes guest and sparring partner Katy Byers for knock-out, drag-out, no holds barred throwdown over the best tool for collecting proposal feedback from technical staff. Katy is team Bluebeam. Becky is not. She is very, very not. What follows is a good-natured and delightfully passionate argument about markups, workflows, and whether Bluebeam is a powerful proposal tool or just a PDF ed... | 16m 49s | ||||||
| 5/13/26 | MacGyver Proposal Hacks | Proposal deadlines have a way of testing even the most seasoned AEC marketers. No matter how carefully a pursuit is planned, you never know when you'll have to defuse a ticking time bomb, minutes before the deadline. In this episode of The Shortlist, Wendy Simmons is joined by designers Becky Ellison and Lauren Jane Peterson to discuss the “MacGyver moments” that happen when proposal teams are racing against the clock. From InDesign crashes and corrupt exports to oversized PDFs, emergency pri... | 53m 25s | ||||||
| 5/6/26 |  The Short(er) List: We'll Do it Live! | No notes. No outline. No edits. No regrets. (Okay, maybe a few regrets.) In this episode of The Short(er) List, Becky and Kyle are going live. After deciding on the episode topic approximately four minutes before hitting record, they just ... went for it. The result? An unfiltered, unscripted, and unrehearsed conversation about one of AEC marketing's most quietly complicated relationships: the interplay between graphic designers and content writers. Listen to find out if they pull it off. No ... | 15m 53s | ||||||
| 4/29/26 | Project Management Tips for the Busy Marketer | Strong project management isn’t just for the construction jobsite—it’s a critical skill for every AEC marketer. In this episode of The Shortlist, Wendy Simmons is joined by Melissa Richey and Lauren Jane Peterson to explore how marketers naturally step into project management roles across proposals, events, and campaigns. From defining scope and managing risk to leading communication and keeping teams aligned, the MO6 team breaks down practical strategies that keep work moving. We also dive i... | 41m 48s | ||||||
| 4/22/26 |  The Short(er) List: The 10 Unoriginal Words and Phrases You Should Stop Overusing | On this episode of The Short(er) List, we're leveraging innovative and collaborative solutions to provide comprehensive expertise that's both strategic and sustainable. And we're passionate about it, too. If that introduction sounds both nonsensical and completely normal, then you're in the right place. Don't worry, we're also guilty. Becky Ellison and Kyle Davis are back to call all of us out, including themselves. From world-class delivery to holistic experience, they're unpacking the words... | 23m 39s | ||||||
| 4/15/26 | Mural: Sticky Notes but Better | Collaboration is at the heart of how the team at Middle of Six works—and being fully remote means finding tools that keep ideas flowing and groups aligned. In this episode of The Shortlist, MO6ers Kyle Davis and Lauren Jane Peterson share the ins and outs of using Mural, their favorite digital whiteboard platform. From internal brainstorming sessions and design charrettes to client workshops and presentations, Mural serves as a shared workspace where ideas can be captured, organized, and refi... | 38m 45s | ||||||
| 4/8/26 |  The Short(er) List: ASMR for AEC Marketers | Close your eyes. Breathe. Relax your shoulders. The RFP document is only five pages long. The Project Manager won't be on vacation during the interview. The entire team agrees on the deadline for content. There is no page limit. No one cares about margins. This is ASMR for AEC Marketers. In this episode of The Short(er) List, Becky and Katy are whispering reassuring sweet nothings into your headphones with a topic that's both absurd and (oddly?) therapeutic. Your hosts are talking smooth and ... | 10m 15s | ||||||
| 4/1/26 | Failing Forward: Analyzing Losses to Grow from Them | Losing a pursuit is never fun but it can be one of the most valuable opportunities for growth. In this episode of The Shortlist, Wendy Simmons is joined by Melissa Richey and Katy Byers to talk about what it really means to “fail forward” and how to turn losses into smarter strategy. From running more effective debriefs and asking sharper questions to digging into scoring feedback and gut-checking your go/no-go decisions, the team shares practical ways to understand what happened and how to i... | 38m 36s | ||||||
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| 3/25/26 |  The Short(er) List: Asking Strategic RFP Questions | Most firms treat RFP questions as a formality—a quick clarification before the real work begins. But what if the questions you ask (and how you ask them) could actually give you the answers you want? In this episode of The Short(er) List, Becky and Melissa are back with their eagle eyes fixed on the details, cutting through the noise on one of the most underutilized tools in the AEC pursuit process: the RFP clarification question. We dig into strategic phrasing and considerations, air a... | 16m 10s | ||||||
| 3/18/26 | RFP Roast | In the AEC industry, RFPs and RFQs are a fact of life—but that doesn’t mean we can’t vent about the quirks that make RFPs unnecessarily challenging. From overly detailed questions squeezed into tight page limits to unclear addenda, Monday due dates, and outdated submission requirements, Middle of Six principals Wendy Simmons and Melissa Richey swap tales of headscratchers and horror stories alongside designers Becky Ellison and Lauren Jane Peterson. And in true roast fashion, the paneli... | 46m 41s | ||||||
| 3/11/26 |  The Short(er) List: Adobe Share for Review | In this episode, Becky and Melissa spotlight one of the most underrated gems in the proposal world: Adobe Share for Review—the live-PDF reviewing tool that keeps your team organized without derailing your sanity. Between enthusiastic SFR praise and some truly premium BlueBeam shade (sorry to all you BlueBeam lovers out there; but fear not, you will be represented on the pod soon), the duo walks through how this simple tool can turn a chaotic review process into organized bliss. Think tidy com... | 13m 35s | ||||||
| 3/4/26 | Business Development for Everyone | Business development (BD) can feel like a job reserved for firm leaders or dedicated rainmakers, but in reality, it touches everyone in the AEC industry. In this conversation, Wendy Simmons sits down with Middle of Six Senior Marketing Strategist, Katy Byers, to break down how BD intersects with everyone's role. Katy, a natural-born networker and connector, unpacks common barriers—lack of permission, time, or confidence—and shares practical ways to make BD more accessible and less intimidatin... | 36m 19s | ||||||
| 2/25/26 |  The Short(er) List: Oops! All AI | For this hilarious episode of The Short(er) List, we let AI take the driver’s seat. We had it write the script, so we figured—why stop there? Here is the episode summary, pasted straight from the robot: Here you go — a fun, friendly, slightly irreverent two‑paragraph summary that captures the vibe of the episode and makes people want to listen: In this delightfully chaotic episode of The Short(er) List, host Becky Ellison, along with Producer/Guest, Kyle Davis, fully surrender to the robot ov... | 12m 31s | ||||||
| 2/18/26 | Getting a Grip on Your Business (or Department) with Traction | What does it take to run a successful business? In this episode of The Shortlist, Wendy Simmons and Melissa Richey unpack one of their most-referenced books: Traction by Gino Wickman. They explore how the Entrepreneurial Operating System (EOS) provides a practical framework for clarity, accountability, and growth, specifically for AEC leaders and small to mid-sized firms. In this episode, we dive into the six key components of the system—Vision, People, Data, Issues, Process, and Traction—alo... | 45m 45s | ||||||
| 2/11/26 |  The Short(er) List: InDesign Books | In this delightfully chaotic, laugh-filled bonus episode of The Short(er) List, we dive deeper into a hot topic in proposal document creation: InDesign Books. Designers Becky Ellison and Lauren Jane Peterson unpack when and why to use them, share tips to keep you sane, confess the joys and terrors of page numbering, and honor the sacred role of the all‑powerful ‘Keeper of the Book’. They also share real‑world war stories from huge AEC proposals, swap workflow hacks, and do their best to make ... | 20m 06s | ||||||
| 2/4/26 | Anniversary Campaigns | Are you ready to celebrate? A well-executed anniversary campaign isn't just about looking back, it's about celebrating your success and reinforcing your relevance in the present. In this episode of The Shortlist, Wendy Simmons, Lauren Jane Peterson, and Grace Takehara dive into how AEC firms can leverage anniversary campaigns with intention and foresight. This episode explores the strategic value of commemorating firm milestones—whether it’s 5 or 50 years—and transforming celebrations into hi... | 36m 59s | ||||||
| 1/28/26 |  The Short(er) List: Welcome to the Short(er) List! | Welcome to the very first minisode of The Short(er) List, our new spinoff series where Shortlist favorite Becky Ellison takes all the too‑silly, too‑real, too-extra conversations that don’t fit in the regular Shortlist episodes, and serves them up in bite-sized podcast treats. In this introductory minisode, Becky chats with Wendy Simmons, Middle of Six founder and host of The Shortlist (plus our modest but heroic producer Kyle Davis) about everything from TV confessions, to podcast addictions... | 19m 10s | ||||||
| 1/21/26 | InDesign Rumble, Part 2 | Season 5 of The Shortlist kicks off with a fan-favorite: InDesign Rumble (Part 2). Wendy Simmons, Becky Ellison, and Lauren Jane Peterson continue their spirited conversation on how AEC marketers actually use Adobe InDesign, workarounds and all. This episode explores how even seasoned designers evolve their skills in a tool most learned on the fly. The MO6 team dives into efficiency-boosters like automation, AI features, data merge, CC Libraries, and paragraph styles. They also call out "com... | 48m 33s | ||||||
| 7/30/25 | Five Things to do Before Starting a Website Project | Before you kick off your next website project, take a beat—because there’s a lot you can do ahead of time to make the process smoother, more strategic, and ultimately more successful. To wrap up Season 4 of The Shortlist, Wendy Simmons is joined by Kyle Davis and Lauren Jane Peterson to break down the things you should tackle before your website project officially begins. They walk through practical steps like confirming your Google Analytics setup, gathering project descriptions and photos, ... | 34m 36s | ||||||
| 7/16/25 | SMPS Life: Making the Most of Your Membership | In this episode of The Shortlist, we’re spotlighting the Society for Marketing Professional Services (SMPS) and all the value it brings to AEC marketers. Host Wendy Simmons is joined by Senior Marketing Strategists Grace Takehara and Katy Byers for a fun and reflective conversation about how to get the most out of SMPS, regardless if you’re a long-time member or just SMPS-curious. Grace and Katy swap stories about how they found SMPS, the connections they’ve made, and the professional growth ... | 34m 15s | ||||||
| 7/2/25 | Planning Ahead for Award Submittals | Award season can sneak up fast, but with the right planning, your next submittal doesn’t have to be a scramble. In this episode of The Shortlist, host Wendy Simmons chats with Julie Flattery and Lauren Jane Peterson, two experienced AEC marketers who have led dozens of award submissions from inside architecture firms. They break down what makes a submission truly compelling, starting with early planning and thoughtful project selection. From evaluating ROI to capturing project data before it ... | 41m 46s | ||||||
| 6/18/25 | Expanding into New Markets | Expanding into a new geographic market can be an exciting growth opportunity—but it’s not without risk. In this episode of The Shortlist, host Wendy Simmons is joined by principal Melissa Richey and associate principal (and first-time guest!) Julie Flattery to talk about what it really takes to open a new office or grow your firm’s presence in a new region. Together, they explore common drivers of expansion—like client demand, economic diversification, or key staff relocations—and share real-... | 36m 34s | ||||||
| 6/4/25 | Pushing the Boundaries on Pursuits | With selection committees tasked with reviewing eight, nine, or even a dozen proposals at a time, it takes more than polished boilerplate for an AEC firm to stand out. Sometimes the winning move is a bold, experimental, and 100% client-focused approach that not only shows off your qualifications but also your team's enthusiasm and understanding of the project. In this episode of The Shortlist, Wendy Simmons sits down with Melissa Richey and Becky Ellison to explore what it really means ... | 35m 55s | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.