The Smart Influencer Podcast

The way you're using AI right now is already outdated, and it's costing you time you don't have to lose. In this episode, Christina and Corinne break down the shift from chatting with AI tools to building agentic workflows that run entire tasks without either of them sitting at the computer. They get into exactly what used to get outsourced or paid for that now runs through AI, and how fast the digital product landscape is changing underneath every creator's business. What you'll learn: The ...

Most people are using AI to save a few minutes here and there. Smart business owners are using it to build systems. In this episode, we explore the difference between using AI as a productivity tool and using it as a systems tool. Because the real power of AI isn't helping you write one email faster—it's helping you create repeatable processes that save time, reduce decision fatigue, and make your business run more efficiently. We're sharing how we've integrated AI into our workflows, where i...

If AI has ever left you frustrated, underwhelmed, or wondering what all the hype is about, this episode is for you. Because the problem probably isn’t AI—it’s the way most people are using it. In this episode, we’re breaking down the mindset shift that changes everything: treating AI like a collaborator instead of a search engine. We’ll show you why bloggers often get generic, disappointing results, how to communicate with AI more effectively, and what happens when you start briefing it lik...

Your traffic could be quietly slipping away right now, and you wouldn’t even know until it’s gone. In this episode, Christina and Corinne sit down with Grayson Bell to break down two traffic killers most publishers never see coming: missed seasonal search windows and content decay, where a page loses rankings over time even when nothing on it has changed. They also get into how to use GA4 and Search Console predictively, so you catch problems before they show up in your numbers instead of af...

Most bloggers are still using a “broadcast” approach to marketing—one message sent to everyone and hoping it sticks. But what if every reader felt like the content was created just for them? In this episode, Adam Sobel joins us to talk about the power of hyper-personalized marketing and how bloggers can use it to build stronger connections, increase engagement, and drive more conversions. We dive into how personalization goes far beyond simply using someone’s first name in an email. Adam sh...

If your content is getting traffic but not generating meaningful revenue, this episode is for you. We’re joined by Rami Nuseir from Stay22 to talk about the shift creators need to make from chasing pageviews to building content that actually converts. Rami shares how tools like Stay22 help bloggers monetize travel and location-based content more effectively, along with practical tips for writing articles that naturally lead readers toward action. We also dig into bigger-picture strategy — h...

If traditional marketing advice has ever left you feeling behind, overwhelmed, or like you’re doing it “wrong,” this episode is going to feel like a deep exhale. In this conversation with Polly Pollock, we unpack why so much mainstream marketing advice quietly sabotages neurodivergent entrepreneurs — and what to do instead. We dive into the three pillars of algorithm-proof marketing, how to build sustainable visibility without burning out, and why owned assets like email lists create stabili...

If you think you need 100,000 followers before you can make real money as a creator, this episode will change your perspective. In this conversation with Chelsea Clark, we break down how creators actually operate — the strengths that set them apart, the blind spots that hold them back, and why a massive audience isn’t the golden ticket everyone thinks it is. We’re talking about how to identify what you’re naturally good at, how to lean into it strategically, and how to monetize effectively w...

Growing on Instagram is one thing. Turning it into real, sustainable revenue? That’s a whole different game. In this episode, we sit down with Emily to break down the five strategies that helped her grow quickly on Instagram and build a genuinely loyal audience — not just followers, but people who actually care. She shares how she leveraged that growth to monetize her blog within a year, diversified her income through multiple revenue streams, and made the strategic decision to hire help bef...

Hard seasons are inevitable. Staying stuck in them isn’t. In this episode, we sit down with Kelly Martins to talk about what it really means to be resilient on purpose. We’re diving into how to find the silver lining in difficult situations, why a daily mindset practice isn’t optional if you want long-term success, and the exact tools Kelly reaches for when life feels uncertain. This isn’t about toxic positivity or pretending things aren’t hard. It’s about building the internal strength tha...

Think publishing a cookbook is all cozy recipes and pretty photos? Think again. In this episode, we’re joined by bestselling author Sam Milner, who’s sold over 250,000 books worldwide, to take you behind the scenes of what it really takes to bring a cookbook to life—and sell it. We’re talking about the difference between self-publishing and traditional publishing, building a strong relationship with your publisher, and why authors absolutely need to know how to market themselves. Whether you'...

In this episode, we’re joined by Ben Jabbawy from Grocer’s List to break down the features that are helping creators grow their email lists faster—and turn those lists into real revenue. From viral “comment for DM” workflows and story reply opt-ins to save-to-email tools and paid memberships, we’re digging into what’s working right now and what’s coming next. Whether you’re looking to streamline list growth or scale your monetization strategy, this conversation is packed with smart, actionabl...

If you’re sending emails every week but your revenue feels inconsistent, unpredictable, or underwhelming — this episode is your wake-up call. Not all emails are created equal. Some build engagement. Some build trust. And some directly generate revenue. If you don’t know which is which, you’re not running a strategy — you’re guessing. In this episode, we break down the Email Monetization Matrix and show you how to identify which emails move the needle, which ones warm your audience, and whic...