Episode 324 - Trend-Driven Opportunities
From The Smartest Amazon Seller by SmartScout
March 10, 2026 · 12 min · Episode 51
About this episode
Scott discusses the evolving opportunities in the Amazon marketplace and highlights a successful case of a new seller.
Scott shares a few 2026 updates shaping the Amazon landscape... plus a key reminder that opportunity is still real, but it’s shifting.He challenges the “Amazon is dead for new sellers” narrative. Michael White (a longtime SmartScout teammate) left to launch his own Amazon brand and has already crossed $1M in revenue after launching in August. This was driven by patient sourcing and a clear trend thesis.From there, Scott zooms out to the more sobering macro view behind his YouTube documentary “Death of the Amazon Seller”: fewer new sellers are entering, and incremental marketplace growth is increasingly captured by large brands, large sellers, and Chinese sellers. using creatine as the example, Scott leans into what he’s most bullish on: trend-chasing done intelligently. While the overall creatine market is booming, the real edge is spotting sub-trends inside the trend (like gummies, Creapure, and women-focused positioning) that are growing faster than the broader category.He closes with a data point on Chinese sellers shifting their “country of business” (often to Hong Kong or the U.S.) and a new research tool he’s excited about: ECDB, a global e-commerce database founded by a…
People in this episode
Host: Scott
Guest: Michael White
Topics covered
- Amazon selling
- market trends
- e-commerce
- new sellers
- business strategies
Keywords
- Amazon
- e-commerce
- market trends
- creatine
- new sellers
- business growth
- SmartScout
Mentioned in this episode
Organizations: SmartScout, ECDB, Statista
Products: creatine
Places: Hong Kong, U.S.
More episodes of The Smartest Amazon Seller
- Episode 330 - Amazon 1P vs 3P: Which Model Wins in 2026 · June 2, 2026 · 26 min
- Episode 329 - Inside the Digital Shelf Institute: The Future of Online Shopping · May 26, 2026 · 30 min
- Episode 328 - This AI Shift Feels Different… And It’s Moving FAST · May 19, 2026 · 35 min
- Episode 327 - The Reality of Running a Business on Amazon Right Now · May 12, 2026 · 29 min
- Episode 326 - Inside Amazon Arbitration: What Every Seller Needs to Know · May 5, 2026 · 30 min
- Episode 325 - How Brands Grow Beyond Amazon With TikTok Shop and Multichannel Commerce · April 21, 2026 · 30 min
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