Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 7 chart positions in 7 markets.
By chart position
- 🇺🇸US · Fashion & Beauty#1625K to 30K
- 🇪🇸ES · Fashion & Beauty#1441K to 10K
- 🇳🇬NG · Fashion & Beauty#3510K to 30K
- 🇫🇮FI · Fashion & Beauty#643K to 10K
- 🇮🇪IE · Fashion & Beauty#713K to 10K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
16K to 67K🎙 Biweekly cadence·33 episodes·Long inactive - Monthly Reach
Unique listeners across all episodes (30 days)
23K to 96K🇺🇸31%🇳🇬31%🇪🇸10%+4 more - Active Followers
Loyal subscribers who consistently listen
6.9K to 29K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
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Total Plays
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Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
S2 E22 Ormonde Jayne
Oct 21, 2023
53m 58s
S2 E21 Commodity Fragrances: Refounding a brand
Sep 1, 2023
33m 54s
S2 E20 - Oud perfumes with Strangelove
Nov 28, 2022
42m 24s
S2 E19 Perfume punk: Freddie Albrighton
Nov 7, 2022
46m 30s
S2 E18 Luxury fragrance brand Electimuss
May 23, 2022
54m 19s
Social Links & Contact
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 10/21/23 | S2 E22 Ormonde Jayne | Linda Pilkington talks about Ormonde Jayne and teases us with a new announcement about the future of the brand. | 53m 58s | ||||||
| 9/1/23 | S2 E21 Commodity Fragrances: Refounding a brand | With Vicken Arslanian from Commodity Fragrances, based in the USA. | 33m 54s | ||||||
| 11/28/22 | S2 E20 - Oud perfumes with Strangelove | Exploring oud perfumes with Strangelove founder, Elizabeth Gaynes. | 42m 24s | ||||||
| 11/7/22 | S2 E19 Perfume punk: Freddie Albrighton | Freddie Albrighton tells us what it was like to launch a brand in the pandemic, and how he turned his hand from tattoo gun to pipette. | 46m 30s | ||||||
| 5/23/22 | S2 E18 Luxury fragrance brand Electimuss | We talk to Claire Sokell Thompson from luxury fragrance brand Electimuss to discover what it takes to build a high class, high price brand from the ground up. What do your customers want when they are paying a high price for the scent? And how do you ensure that they remain satisfied? Is the market over saturated, and if so, how do you ensure that your brand stands out? We discuss all this and more in this wide-ranging discussion. | 54m 19s | ||||||
| 4/4/22 | S2 E17 Fragrance and Art with Sarah Baker | Contains one mild swear word | 44m 42s | ||||||
| 3/7/22 | S2 E16 - The Scent of Space with Marina Barcenilla | We discover the scent of space with renowned indie perfumer and space scientist, Marina Barcenilla | 43m 20s | ||||||
| 1/10/22 | S2 E15 Hidden fragrance careers: Brand Manager | There are many careers within the fragrance industry that most people won‘t have ever even heard of. In today‘s episode we are joined by Laetitia Sida, a brand manager with Per Scent. We discuss what her work entails, how she takes brands from concept to launch, and what her average Monday is like! | 31m 56s | ||||||
| 1/3/22 | S2 E14 Fragrant travel with Nick from Gallivant | Gallivant make perfumes inspired by charismatic cities from around the world. We meet with founder, Nick Steward, to find out which cities have had the biggest impact on him, why he chooses the cities he does for his line, and what might come next for this exciting young brand. | 33m 35s | ||||||
| 11/8/21 | S2 E13 Layering fragrance with Ilk | Layering: is it just marketing or can it be a genuine way of personalising your scent? We speak to Bella from Contradictions in Ilk about what it was like launching a brand in the middle of Brexit and a pandemic, what Cassanova's pants smelled like, and that all important layering question. | 47m 14s | ||||||
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| 7/12/21 | S2 E12 Superstar perfumer Aurelien Guichard | We speak to Aurelien Guichard, one of France's top-flight perfumers, and discuss life both as a perfumer and as a grower of rose centifolia on his organic farm in Grasse. | 38m 54s | ||||||
| 5/31/21 | S2 E11 Romy from modern brand 27 87 | We talk to Romy from sleek, modern, European brand 27 87, find out about their new fragrance, dive into Romy's scented memories and find out why she chose to focus her brand on the present rather than the past | 35m 40s | ||||||
| 5/3/21 | S2 E10 Deconstructing a fragrance with Karen Timson | In this episode I am joined by indie perfumer Karen Timson as we take a close look at one of her fragrances and break down the composition into individual facets. We also uncover some of Karen's scented memories and talk about what it takes to be an indie perfumer in the marketplace today. | 43m 53s | ||||||
| 4/26/21 | S2 E9 Fragrance Reviewing with Stephan Matthews | I talk to acclaimed writer, Stephan Matthews, about fragrance reviews, the ethics of the reviewers and influencers, and what fragrances he goes back to time and again in the vast perfume market. We touch on some challenging topics in this episode and there is one instance of minor swearing. | 41m 24s | ||||||
| 4/19/21 | S2 E8 Disconnection in the time of a pandemic | We speak to Omer Ipekci from renowned indie brand Pekji, who has launched a new project. Called Disconnect, this box landed at the start of the pandemic, and explores themes of disconnection in a world which was to become increasing disconnected, but it's not all bad news as we shall see - disconnection allows for interesting forms of reconnection. Please note: due to some technical difficulties the sound on this episode isn't perfect. Apologies. Back to normal next week! | 30m 10s | ||||||
| 4/12/21 | S2 E7 Jorum Studio | Jorum Studio are one of Scotland's hottest perfume houses. Their fragrances are dynamic, unusual and seek to push raw materials well out of their usual tropes and cliches. We speak to the team behind Jorum Studio - Euan McCall and Chloe Mullen - about life perfuming Scotland's capital (and beyond). We discuss brand ethics, how they know what is elegant, how they work on their creative practice, and how Scotland itself helps shape the final scents. | 47m 57s | ||||||
| 4/5/21 | S2 E6 Perfume and brand reviews - favourites of The Sniff | We look at memorable fragrances and brands, ones that really stick in the mind including scents by Angela Ciampagna, Neela Vermeire, L'Orchestre Parfum, Sarah Baker, Bedeaux, Karen Timson, January Scent Project, The House of Oud, Arquist, and Pierre Guillaume. | 17m 55s | ||||||
| 3/29/21 | S2 E5 Joelle Lerioux Patris from Le Parfumeur Francais | What is life like as a working French perfumer in Grasse, the perfume capital of the world? We speak to Joelle Lerioux Patris, a talented and respected French perfumer about her life in Grasse, her creative process, where she finds inspiration and how she came to set up her business - Le Parfumeur Francais - which specialises in creating bespoke fragrances for clients around the globe. | 35m 49s | ||||||
| 3/22/21 | S2 E4 Sarah McCartney from 4160 Tuesdays | Sarah McCartney, owner of 4160 Tuesdays, has to be one of the best known names in British perfumery. We talk to this industry maverick about how she set out to lift the lid on a secretive industry, what her creative process is like, how she still finds joy in fragrance and what's next for this well-loved British brand. | 44m 14s | ||||||
| 3/15/21 | S2 E3 Scent blotters | Scent blotters or scent strips are one of the most overlooked but vital elements of fragrance shopping. We speak to Andy Hudson, from Maximise Scent Marketing, one of the UK's largest suppliers, to find out more about the little bits of paper or card that get used to test scent. | 27m 34s | ||||||
| 3/8/21 | S2 E2 Kingdom Scotland | We talk to Imogen Russon Taylor from Scottish fine perfumers Kingdom Scotland, and find out about their latest release as well as delving into the influence that Scotland has on their perfumes. We also discuss the Royal Botanic Society of Edinburgh and the role their archives have played in inspiring the brand. | 35m 11s | ||||||
| 3/1/21 | S2 E1 Interview with Simon Constantine of And Fragrance | We speak to Simon Constantine, former perfumer with Lush and now starting his own line - And Fragrance. What makes his perfume creativity tick, and what is next for his new brand? | 34m 28s | ||||||
| 9/25/20 | The Sniff Perfume Podcast | Bonus episode! Ahead of season 2 landing, we have collected all the vox pops together and say thank you to our lovely supporters | 17m 19s | ||||||
| 5/31/20 | Soothing scents and reviews of Bogue and Mendittorosa | In this episode we take a look at scents that can help calm and soothe during troubled times. We also have reviews of scents by Bogue and Mendittorosa. | 18m 12s | ||||||
| 4/23/20 | Interview with Marta Dziurosz | In this episode, we speak with Marta Dziurosz, a translator and Jasmine Award finalist, who is an expert in the language of smell. | 31m 00s | ||||||
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Chart Positions
7 placements across 7 markets.
Chart Positions
7 placements across 7 markets.