Insights from recent episode analysis
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Podcast Focus
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Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 2 chart positions in 2 markets.
By chart position
- 🇬🇧GB · Marketing#10030K to 100K
- 🇺🇸US · Marketing#1895K to 30K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
18K to 65K🎙 Weekly cadence·78 episodes·Last published 3mo ago - Monthly Reach
Unique listeners across all episodes (30 days)
35K to 130K🇬🇧77%🇺🇸23% - Active Followers
Loyal subscribers who consistently listen
11K to 39K
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
Positioning vs Marketing for Travel Advisors: The FAME Framework That Converts
Feb 24, 2026
Unknown duration
The Travel Marketing Questions That Make Clients Book Themselves
Feb 10, 2026
Unknown duration
The Psychology Behind Why People Book (And How to Post for It)
Feb 3, 2026
Unknown duration
From Panic Posting to Strategic Planning : A travel advisor's guide
Jan 20, 2026
Unknown duration
Client Content vs. Trend Content (And Why It Matters)
Jan 13, 2026
Unknown duration
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 2/24/26 |  Positioning vs Marketing for Travel Advisors: The FAME Framework That Converts | Most travel advisors think they need better marketing.More reels.More visibility.More followers.But visibility without positioning is just noise.In this episode of The Social Takeoff Podcast, Kelli Hayes Smith breaks down the difference between marketing and positioning for travel advisors.. and why you need both to build a predictable, scalable travel business.You’ll learn:The real difference between travel marketing and travel positioningWhy you can go viral and still make no salesHow positioning builds trust while marketing builds visibilityWhy authority is what turns followers into booked clientsThe FAME Framework for travel advisors who want consistent growthThe FAME Framework:F — Find Your PersonA — Articulate the ProblemM — Market With IntentionE — Establish AuthorityIf you’ve been creating content but not seeing consistent bookings, this episode will help you audit your strategy and fix what’s missing.Want more strategy like this?Get your free Wanderlust Campus account at:👉 wanderlust-ceo.comConnect with Kelli on Instagram:👉 www.instagram.com/kellihayessmithNew episodes every Tuesday. | — | ||||||
| 2/10/26 | The Travel Marketing Questions That Make Clients Book Themselves | Episode DescriptionMost travel agents think clients book once they’ve seen the right destination, deal, or itinerary.That’s not actually how decisions get made.In this episode, Kelli breaks down how questions — not explanations — are what help potential clients move from researching and scrolling… to feeling ready to book.These are the kinds of questions you can use in your content, emails, conversations, and social media that help clients understand themselves.. which is what actually leads to confident decisions.In this episode, you’ll learn:Why clients don’t struggle with where to go — but with what they want from the tripHow to use questions to surface emotional and logistical frictionThe difference between pressure-based CTAs and momentum-based clarityHow to reframe your value without talking about priceHow to turn one topic into multiple pieces of content that guide clients forwardIf you’ve ever felt like people are “almost ready” but never quite booking, this episode will change how you think about marketing.Key Topics CoveredQuestions that reveal the real problem clients are facingClarifying expectations before destinations or itinerariesIdentifying friction without shaming or pressureReframing value away from price and toward supportInviting momentum without urgency or scarcity tacticsAction StepPick one upcoming trip type you sell (family travel, cruises, Disney, honeymoons, etc.), Create content using questions, not explanations, and watch how your conversations change. | — | ||||||
| 2/3/26 | The Psychology Behind Why People Book (And How to Post for It) | Ever feel like you’re saying the “right” things… and still not getting the DMs, leads, or bookings you expected? In today’s episode, I’m breaking down why that happens — and how to fix it without posting more.Here’s the truth: different buyers need different things to feel comfortable spending money. So if you’re only creating content that makes you feel confident… you’re going to miss entire groups of your ideal clients.In this episode, I’m walking you through 4 buyer personalities and exactly how to create content that speaks to each one — using the same topic, just said in a different way.And yes… I’m giving you an assignment. 😄What you’ll learn:Why “more content ideas” isn’t the answerHow to stretch one topic into 4 conversion-ready piecesThe 4 buyer personalities (and what each one needs to hear)Why this isn’t manipulation — it’s clarity + kindnessHow to use data to figure out which types you connect with mostYour homework:Pick one topic this week → create 4 pieces of content (one for each buyer type) → watch what your audience does.Links:Get your free Wanderlust Campus account: wanderlust-ceo.comInstagram: www.instagram.com/kellihayessmithChapters:00:00 – Why this episode matters (and why last week didn’t go out)02:00 – You don’t need more ideas… you need to say the same thing differently04:22 – Buyer personalities: how to use one topic for multiple types05:20 – Buyer #1: The Connector (trust, relatability, “do you get me?”)13:55 – What this buyer really needs (safe, seen, understood)14:10 – Buyer #2: The Confident Chooser (authority, decisiveness)18:38 – How to create content for “decide for me” people20:51 – Buyer #3: The Researcher (clarity, logic, process)25:36 – What content formats work best for this type26:45 – Buyer #4: The Momentum Buyer (easy next step, low friction)30:20 – Soapbox moment: your content doesn’t need to chase promos32:13 – The strategy: 1 topic → 4 doorways34:37 – Why this isn’t manipulation (it’s communication)36:47 – Assignment + DM me your buyer type | — | ||||||
| 1/20/26 | From Panic Posting to Strategic Planning : A travel advisor's guide | Kelli Hayes Smith discusses the challenges of content creation and posting on social media, emphasizing the importance of intention, clarity, and purpose in marketing strategies for travel advisors. She highlights the pitfalls of posting without substance, the impact of industry jargon, and the need for a structured content plan and calendar.TakeawaysPosting without clarity leads to frustration and burnout.Consistency and intention are more important than quantity in content creation.Chapters00:00 Introduction to the Social Takeoff Podcast05:24 The Importance of Substance in Content11:09 The Use of Acronyms in Content17:01 Avoiding Panic Posting | — | ||||||
| 1/13/26 | Client Content vs. Trend Content (And Why It Matters) | Trends aren’t bad.Views aren’t bad.Engagement isn’t bad.But hollow views are useless.In this episode, I’m breaking down why so many travel advisors feel like their content is “working” — but their business isn’t moving. We talk about the difference between being liked and being hired, why instant gratification keeps you stuck, and the four questions every post should answer before you hit publish.This is not an episode about trends vs. no trends.It’s about turning attention into traction — without losing yourself, your voice, or your confidence along the way.If you’ve ever:Chased views that didn’t turn into clientsFelt discouraged by likes not leading to bookingsWondered why your content feels hollow even when it performsThis one’s for you.What You’ll Learn in This EpisodeThe 4 questions every piece of content should answerWhy being “liked” and being “hired” are not the same thingHow validation-driven content keeps you stuckWhy followers don’t equal growth (and never really did)What client content actually looks like in practiceHow to show your value without “proving” yourselfWhy perspective beats facts every timeTaylor Swift Moment 🎶Lyric: “I can change everything about me to fit in”Song: Mirrorball — folklore(And why we’re done doing that.)Links & Resources👉 Get your free Wanderlust Campus account:https://wanderlust-ceo.com👉 Follow me on Instagram for daily marketing insight:https://www.instagram.com/kellihayessmith✨ If this episode resonated, please leave a quick review — it helps this show reach more advisors who need to hear it.Podcast Chapters00:00 – Real life, real marketing (and why views aren’t the enemy)01:10 – When trends become useless02:05 – The 4 questions every post should answer03:20 – Why instant gratification keeps us stuck04:45 – Do you want to be liked… or hired?06:50 – Showcasing value without proving worth08:55 – The follower myth (and why it’s outdated)10:40 – What client content actually looks like13:00 – Storytelling, decision-making & real examples15:45 – Why validation-driven content feels hollow18:10 – Confidence vs. performance20:25 – How to shift your mindset before you post22:45 – Mirrorball, people-pleasing & showing up as you24:20 – Final thoughts + what to do next | — | ||||||
| 1/6/26 | Why Likes and Followers Don’t Build Travel Businesses | Episode SummaryA lot of travel advisors think their marketing isn’t working — when really, their expectations are off.In this episode of Social Takeoff, we reset how social media actually fits into your business, why checklist marketing is holding you back, and what it really takes to build trust, community, and momentum online.This conversation is about letting go of pressure, unrealistic metrics, and comparison — and replacing them with clarity, perspective, and intention.If you’ve been posting, following the rules, and still feeling frustrated… this episode is for you.In This Episode, We Talk About:Why “posting more” doesn’t equal bookingsThe unrealistic expectations most advisors place on social mediaWhy likes, views, and followers don’t measure successHow checklist marketing creates burnout and false failureThe real role social media plays as a gap closer in your businessWhy perspective builds trust more than facts ever willHow your language (even one word) can shrink or strengthen your valueWhy community changes businesses — and virality doesn’tA healthier way to look at metrics without letting them control youHomework from This Episode:You’re allowed one data day per month.That’s it.One day to review metrics as data, not validation — and then you get back to building with clarity and confidence.Links & Resources➡️ Get your free Wanderlust Campus account: https://wanderlust-ceo.com➡️ Follow me on Instagram: https://www.instagram.com/kellihayessmith🎧 New full episodes of Social Takeoff drop every Tuesday🧼 Bonus Friday episodes: The SoapboxSong: You’re On Your Own, KidLyric: “Everything you lose is a step you take.”Let go of pressure. Let go of comparison. Let go of checklist marketing.Clarity comes next. | — | ||||||
| 1/1/26 | Why Likes, Views, and Trends Are Lying to Travel Advisors | Most travel advisors aren’t “bad at marketing.”They’re letting platforms decide whether their marketing is working.In this final Reset Episode, we’re talking about what happens when you let algorithms, trends, and engagement metrics dictate your confidence, your content, and your strategy — and why that approach quietly steals momentum from your business.We’ll talk about:Why likes, views, and comments are not real KPIsHow reacting to trends and algorithm chatter pulls you off-centerThe difference between content that’s “good for Instagram” and content that’s good for your businessWhy proactive marketing creates clarity, confidence, and compounding growthHow to identify the conversations and lanes you actually want to leadAnd I’ll leave you with one clear action to reset how you approach content moving forward — without chasing trends, burning out, or second-guessing yourself.✨ This episode is part of the Reset Series, all tied to the Taylor Swift song This Is Me Trying — because showing up, recalibrating, and choosing clarity counts.Resources & LinksCreate your free Wanderlust Campus account: https://wanderlust-ceo.comFollow me on Instagram: https://www.instagram.com/kellihayessmith🎧 New full episodes drop Tuesdays.🔥 Bonus mini-episodes (The Soapbox) drop Fridays. | — | ||||||
| 1/1/26 | Why Marketing Feels So Overwhelming for Travel Advisors | Welcome back to Social Takeoff — and to reset episode two.If marketing has felt overwhelming, frustrating, or like one more thing on an already full to-do list, this episode is for you.In this reset, we talk about why marketing feels so heavy for travel advisors — and why the problem usually isn’t effort, discipline, or motivation.It’s expectations.We’ve been taught that marketing should:work quicklycreate instant resultsreward consistency immediatelylook like what’s working for everyone elseAnd when it doesn’t, we assume we’re doing something wrong.In this episode, we unpack:Why marketing overwhelm is often caused by unclear expectationsHow comparison and constant consumption make marketing feel impossibleWhy doing more isn’t the answerHow to release pressure without giving up momentumWhat it looks like to reset instead of quitThis episode isn’t about fixing everything.It’s about understanding what marketing is actually responsible for — and what it’s not.👉 Get your free Wanderlust Campus account:https://wanderlust-ceo.com👉 Follow me on Instagram:https://www.instagram.com/kellihayessmith | — | ||||||
| 1/1/26 | Marketing Feels Heavy? A Reset Episode for Travel Advisors Starting Over | Welcome to Social Takeoff — and welcome to the reset.This episode is the first of a three-part reset series dropping on New Year’s Day, created for travel advisors who feel overwhelmed, frustrated, or discouraged by marketing.If marketing felt heavy last year…If you tried to learn all the things…If you showed up even when it was hard…This episode is for you.In this reset, we talk about why marketing feels so overwhelming, why trying harder isn’t the answer, and why the problem usually isn’t motivation or effort — it’s clarity and direction.This episode is about:Releasing the pressure to do everythingLetting go of perfection as the starting pointUnderstanding why progress matters more than polishGiving yourself permission to reset without guiltSeeing yourself and your voice as part of your marketingThis is not about throwing last year away.It’s about realigning, refocusing, and rebuilding intentionally.You showed up. That counts.Now let’s move forward with clarity.👉 Get your free Wanderlust Campus account:https://wanderlust-ceo.com👉 Follow me on Instagram:https://www.instagram.com/kellihayessmith | — | ||||||
| 7/22/25 |  Stop Asking for Brochures: What to Really Ask Your BDM | Let’s be honest — square footage and brochure stats won’t sell your services. If you’ve ever left a supplier meeting with a bunch of generic info and zero clarity on how to use it in your marketing… this episode is for you.In episode 2 of the Don’t Market Like a Supplier series, we’re talking about the five questions to ask your BDM (or supplier contact) that actually matter — and how their answers can shape your content, boost your bottom line, and keep your brand message clear.You’ll learn:✅ What booking window data can teach you about your funnel✅ How to identify hidden add-ons to increase commissions✅ How to use supplier trends and spotlight promos to ride the wave✅ Why general info ≠ strong strategy✅ The difference between selling a trip vs. selling your serviceWhether you’re new to working with BDMs or ready to level up your conversations, this one will change the way you prep for every supplier interaction moving forward.🔗 Bonus: Listen to last week’s episode first if you haven’t already — it's the perfect setup for this conversation.Follow Me on Instagram | — | ||||||
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| 7/15/25 |  You’re the Product, Not the Promo: Stop Marketing Like a Supplier | Welcome to the first episode of our brand-new 5-part series: Stop Marketing Like a Supplier In this powerful episode, Kelli Hayes Smith shares the truth behind why so many travel advisors struggle to stand out in a saturated space — and it's not because of lack of effort, it's because of supplier-style marketing.What you'll learn in this episode:Why supplier content doesn't work for building YOUR brandThe big shift you need to make if you want to sell transformation, not transactionsHow you're competing with online booking tools — not other advisorsWhy loud marketing isn’t better marketing (and what to do instead)The skincare analogy you’ll never forget Whether you’re still using supplier content or wondering why your posts aren’t converting, this episode will help you see your business in a whole new light.Don’t miss next week’s episode: 5 Questions to Ask Your BDM That Actually Matter🎧 Listen now and take your seat as the main character in your marketing story. | — | ||||||
| 5/27/25 |  What the Algorithm Really Wants from Travel Agents | Host: Kelli Hayes SmithPodcast: Social TakeoffEpisode Length: ~24 minutesKeywords: travel marketing, social media, engagement, views, algorithms, ideal client, conversions, SEO, content creation, trust building🎧 Episode Summary:In this empowering episode, Kelli Hayes Smith dives headfirst into one of the biggest mistakes travel professionals make in their marketing: chasing views over results. With an honest and refreshing perspective, Kelli breaks down the truth behind social media metrics, explains how algorithms really work, and guides travel advisors toward what actually moves the needle—connection, conversions, and consistency.Whether you're a new travel advisor or a seasoned pro trying to scale, this episode will reframe how you look at your content. Get ready to move beyond vanity metrics and into marketing that builds trust, reaches your ideal client, and drives real business growth.🔑 What You’ll LearnWhy views and likes don’t equal incomeHow to work with the algorithm (instead of fighting it)The crucial difference between going viral and getting clientsWhy consistent content for your ideal client beats trending audio every timeHow engagement fuels visibility and trust fuels conversionsWhy SEO still matters in 2025—and how to use it to be found onlineKelli’s favorite strategies for content that connects and converts📌 Episode Chapters:00:00 – Debunking Travel Marketing Myths03:03 – The Dangers of Chasing Views05:52 – Understanding Social Media Algorithms09:07 – The Importance of Engagement Over Views11:57 – Creating Content for Your Ideal Client14:51 – Building Trust and Conversions18:01 – The Role of SEO in Travel Marketing21:09 – Strategies for Effective Marketing24:02 – Final Thoughts and Call to Action🔥 Sound Bites:"It's all about the views? I'm calling BS.""Engagement breeds more views.""Your audience is listening—talk to them.""Be really, really good at what you do.""It's not about being seen by everyone—it’s about being seen by the right ones."🎯 Perfect For:Travel agents who are tired of the content hamster wheelAdvisors trying to build a brand, not just a feedAnyone looking to turn followers into paying clientsTravel pros who want to create smarter, more strategic marketing plans📣 Call to Action:If you’re ready to stop chasing views and start building trust that leads to conversions, this episode is your spark. Need help building a content plan that connects? Check out our free resources at WanderlustCampus.com and join our community of marketing-savvy travel pros. | — | ||||||
| 1/28/25 |  Stop Saying “Book”: Repositioning Travel Agents for Success | In this episode, Kelli Hayes Smith dives into the common misconceptions about travel agents and the pressing need to shift the industry's narrative. She challenges the outdated perception that travel agents are unnecessary due to online booking platforms, emphasizing the transformative value they provide to clients. Kelli shares practical strategies for travel agents to communicate their unique value proposition, focusing on the experience and transformation they create for clients rather than just the logistics of booking trips. This episode offers actionable insights for building a compelling client experience, changing industry perception, and positioning travel agents as trusted advisors. What You’ll Learn in This Episode: Why travel agents are often misunderstood in today’s travel landscape How to effectively shift the narrative around the role of travel agents The importance of focusing on client transformation over transactions Why you should stop using the word “book” in your marketing How to highlight potential challenges clients face without an agent Tips for creating content that showcases the client experience How awareness content can lead to deeper client engagement Strategies to position yourself as a travel advisor, not just a booking agent Links & Resources Mentioned in This Episode: 🌟 Passport to Learning Membership: https://wanderlust-ceo.com/product/passport-to-learning-membership 💻 Learn more about Wanderlust Campus: https://wanderlust-ceo.com/ 📲 Follow Kelli on Instagram: www.instagram.com/kellihayessmith ✨ Create your FREE Wanderlust Campus account: https://wanderlust-ceo.com/ | — | ||||||
| 1/21/25 |  Social Media Isn’t Enough! Awareness Strategies for Travel Agents | In this episode, Kelli Hayes Smith explores the critical awareness phase of the buyer journey, the first and most essential step in attracting new clients. She breaks down the four buyer phases—awareness, consideration, conversion, and loyalty—and focuses on how travel agents can increase their visibility. Kelli shares actionable insights on leveraging social media, SEO, networking, and in-person events to build awareness. She also explains why understanding your ideal client is the cornerstone of effective marketing and emphasizes the importance of investing time or money into awareness strategies that work for your business. What You’ll Learn in This Episode: Why the awareness phase is critical to your business growth How to leverage social media for visibility without relying solely on it Tips for creating engaging content to attract attention The role of SEO and search sites like Google and YouTube in lead generation How networking groups can lead to faster client conversions The power of in-person events for building trust and credibility Why referrals and repeat clients are essential for long-term success How to identify and market effectively to your ideal client Links & Resources Mentioned in This Episode: 🌟 Passport to Learning Membership: https://wanderlust-ceo.com/product/passport-to-learning-membership 💻 Learn more about Wanderlust Campus: https://wanderlust-ceo.com/ 📲 Follow Kelli on Instagram: www.instagram.com/kellihayessmith ✨ Create your FREE Wanderlust Campus account: https://wanderlust-ceo.com/ | — | ||||||
| 1/14/25 |  Social Media Strategy vs. Tactics: What Travel Agents Must Know | Episode Summary: In this episode, Kelli Hayes Smith unpacks the critical differences between social media tactics and strategy for travel agents. She shares why chasing viral trends can harm your business and how focusing on your ideal audience leads to sustainable success. Learn why vanity metrics can mislead your strategy, how to shift your content from destinations to services, and the importance of building authentic content that connects with your audience. Kelli also dives into the long game of marketing, explaining why time and patience are essential for business growth. Plus, get actionable homework to evaluate your social media approach and start implementing strategies that resonate with your dream clients. What You’ll Learn in This Episode: The difference between tactics and strategy for travel agents Why chasing viral trends can hurt long-term growth How to focus on your target audience, not just views The hidden dangers of vanity metrics Why selling services, not just destinations, is key The power of authenticity in content creation How to avoid cookie-cutter content and stand out Tips for evaluating your social media follows for better inspiration Links & Resources Mentioned in This Episode: 💡 Explore the Passport to Learning Membership: https://wanderlust-ceo.com/product/passport-to-learning-membership 🌟 Learn more about Wanderlust Campus: https://wanderlust-ceo.com/ 📲 Follow Kelli on Instagram: www.instagram.com/kellihayessmith ✨ Create your FREE Wanderlust Campus account: https://wanderlust-ceo.com/ | — | ||||||
| 8/27/24 |  "Main Character Energy: Transform Your Travel Marketing Strategy ✨" | Ready to bring some serious main character energy ✨ to your travel business? In this episode, Kelli Hayes Smith dives into how travel agents like you can elevate your content creation and marketing by making your clients the star of the show 🌟. It’s all about positioning your clients as the main characters in their travel adventures 🌍. Kelli shares practical tips on crafting content that resonates with your clients’ dreams, goals, and the common challenges they face in planning trips ✈️. Plus, she highlights the importance of weaving in your personal brand and those little connection points that make your clients feel truly seen and understood ❤️. By putting your clients in the spotlight, you’re not just selling trips—you’re building trust, loyalty, and a community that keeps coming back 🛳️. Key Points: Make Clients the Star 🌟: Position your clients as the main characters in their travel experiences to create a deeper connection. Speak to Their Dreams 💭: Craft content that addresses their travel desires, goals, and the challenges they face. Show Your Personality 😄: Incorporate your personal brand and connection points to make your clients feel valued and understood. Build Trust 🤝: By focusing on your clients' needs, you’re building a loyal community around your travel agency. Memorable Quotes: "Your content has to be all about your clients and their travel dreams." ✨ "Connection points are how you start building those lasting relationships." 🤝 "Good marketing in travel makes clients feel seen, heard, and excited about their next adventure." 🌍 Chapters: 00:00 – Introduction: Main Character Energy for Travel Agents 🌟 04:15 – Crafting Client-Centered Content ✨ 13:46 – Personal Branding and Connection Points in Travel 🌍 21:33 – Eliciting Emotion and Building Trust with Your Clients 🤝 LINKS www.instagram.com/kellihayessmith www.instagram.com/careersonvacation www.facebook.com/groups/careersonvacation www.wanderlustceo.com/readynow | — | ||||||
| 8/20/24 |  Marketing Mixology For Travel Agents : Shaking Up Your Strategy with Multi-Channels | 🎙 The Social Takeoff Podcast: Mastering Travel Marketing 🚀 In this episode, Kelli Hayes Smith, Director of Marketing and Partner Relationships at Wanderlust Campus, reveals the secrets to crushing your travel marketing goals. Discover how to leverage each platform to boost your travel business, focusing on the four key stages of the traveler’s journey: awareness, consideration, conversion, and loyalty. Key Topics: Setting Smart Goals: Learn the essential goals and metrics for each stage of the travel booking process. Powerful Marketing Strategies: From social media that pops to email campaigns that convert, plus SEO and search ads that deliver real results. Client Loyalty: Turn one-time clients into loyal fans, score referrals, and build a travel brand that stands out. SEO Keywords:Travel agent marketing, travel agency tips, buyer journey, travel booking phases, social media tips, email marketing, SEO for travel agents, lead generation, client engagement, conversion rates, client referrals, travel brand building Sound Bites: "Planning without goals is like a trip without a map." "Make your marketing channels work for you, not against you!" "Client loyalty is your travel squad—low-key effort, high-key results." Chapters: 00:00 Setting Marketing Goals for Travel Agents 13:10 Awareness & Engagement: Get on Your Client’s Radar 16:02 Nurturing Leads: The Consideration Phase 23:10 Measuring Conversions & Closing Deals 30:22 Building Loyalty: Referrals & Repeat Bookings 🎧 Hit Like, Subscribe, and the Notification Bell to stay updated on the latest strategies to elevate your travel business! Let’s make your marketing as unforgettable as your best vacation! | — | ||||||
| 8/13/24 |  Social Media Makeover for Travel Agents: Boost Your Business Now! | 🎙 Welcome Back to The Social Takeoff Podcast! 🚀Hey, Travel Pros! Kelli Hayes Smith here, your navigator in the ever-changing world of social media marketing for the travel industry. After a short break, I’m back to help you boost your travel business and revamp your online presence! 🌍✈️ In this episode, we’ll cover: Profile & Bio Overhaul: Discover how to update your social media profiles and bios to make your travel business stand out in a crowded market. 🌟 Digital Detox for Engagement: Learn why taking a week off from posting could be the key to resetting your social media engagement and coming back stronger with a content plan that works. Creating Shareable Content: Get tips on crafting shareable and relatable content that will resonate with your travel-loving audience and keep them coming back for more. 🎧 Don’t miss the sneak peek: We’re diving into goal setting and buyer journey marketing in upcoming episodes—perfect for travel agents looking to elevate their marketing strategy! 🎯 🛑 Like, Subscribe, and Hit the Bell to stay updated on all things social media for travel agents. Let’s take your travel business to the next level together! LINKS www.instagram.com/kellihayessmith www.wanderlustceo.com www.instagram.com/careersonvacation https://www.facebook.com/groups/careersonvacation | — | ||||||
| 4/23/24 |  Behind the Scenes: The Secret Sauce of Travel Agent Success | So, in this chat, Kelli Hayes Smith dives into why some travel agents aren't raking in those dreamy bookings they're after, all tied up with their marketing strategies. First off, many folks out there don't quite grasp what travel agents actually do, so it's vital to spell out the perks of their services nice and clear. Then there's the dance with objections; gotta face 'em head-on, like dealing with concerns about costs or who's steering the vacation ship. Lastly, it's all about knowing your ideal client inside and out, their quirks and woes, so you can whip up content that speaks right to their wanderlusting souls. Keywords: Travel agents, bookings, marketing, potential clients, objections, ideal client, relatable content Key Takeaways: Don't be shy about flaunting the perks of travel agent services to clueless potential clients. Dive straight into those objections, whether it's about costs or control, and show them who's boss. Get cozy with your ideal client's quirks and worries to whip up content that feels like a chat with an old friend. Episode Titles: "Cracking the Code: Tackling Objections in Travel Agent Marketing" "Know Thy Client: The Key to Killer Marketing" "From Doubt to Dream: Crafting Irresistible Travel Agent Offers" "Diving Deep: Unraveling the Mysteries of Client Desires" "Behind the Scenes: The Secret Sauce of Travel Agent Success" "Navigating No's: How to Turn Objections into Opportunities" "Client Whisperer: Understanding and Conquering Common Traveler Woes" "Beyond Brochures: Crafting Content That Speaks to Souls" "Unmasking Misconceptions: What Travel Agents Really Do" "Sailing Smooth: Mastering the Art of Client Connection" | — | ||||||
| 4/9/24 |  Shake it Off: Travel Agents on the Rise | Get ready to shake off the negativity and embrace the bright side as we dive into recent challenges faced by travel agents and how they're flipping the script with transparency and flair. Chapters: 00:00 - Navigating Stormy Seas: Recent Negative Incidents Involving Travel Agents 03:18 - The Traveler's Tale: The Perception of Travel Agents as Non-Essential 08:10 - Facing the Music: Addressing Concerns and Objections in Marketing 11:09 - Content Carnival: Creating Content to Combat Negative Perceptions 13:44 - Behind the Scenes: Explaining Payment Processing, Booking, and Planning Processes 15:21 - Owner's Oasis: Addressing Concerns for Travel Agency Owners Takeaways: Riding the Wave of Transparency: Showcasing processes and value is key for travel agents. Straight Talk, No Fluff: Addressing concerns head-on builds trust and loyalty. Content is King: From blog posts to reels, engaging content educates and inspires. Series Power: Dive deep with a series of content to combat negative perceptions. Support for All: Travel agency owners with independent contractors need special attention. Titles: Addressing Concerns: A Guide for Travel Agency Owners Flipping the Script: Creating Captivating Content for Travel Agents Sound Bites: "People see us as a, I don't have to have that. I can do this on my own." "Understanding that some of these things are in people's minds and creating content that's going to hit those objections head-on could be really crucial." "Understanding what they need to learn from it. The, now the other." | — | ||||||
| 2/27/24 |  Strategic Content: Balancing 2024 and 2025 Disney Bookings | Hey there, fellow travel enthusiasts! Did you hear the buzz? Disney just dropped the bombshell of early 2025 packages, catching everyone off guard. But fear not, we've got you covered on how to seamlessly blend this surprise into your content strategy without leaving 2024 in the dust. Key Takeaways: Craft a content plan that gently guides clients from awareness to consideration, paving the way for conversions. Don't let those ghosted clients slip through the cracks; shoot them targeted emails spotlighting the early release of 2025 packages. Spice up your Facebook group with polls and virtual shindigs, catering to both 2024 and 2025 bookings. Sprinkle hints of 2025 excitement in your social media stories, while keeping the spotlight on the current year's bookings. Show off the perks of price monitoring and top-notch service to nudge clients towards locking in their 2025 plans pronto. Dive into threads and chats, stoking the flames of curiosity and anticipation for those 2025 bookings. Blend 2025 seamlessly into your content mix, giving it a cozy spot alongside 2024 without stealing the show. Keep that waitlist warm and fuzzy, staying in touch with potential 2025 clients until it's time to crank up the marketing machine. Episode Chapters: 00:00 - Disney Drops the Bomb: Early 2025 Packages03:18 - Crafting Content Pillars and Initiatives08:57 - Navigating the Marketing Maze for 2025 and 202413:14 - Rekindling Relationships: Email Marketing for Ghosted Clients15:53 - Facebook Fun: Engaging Groups and Virtual Hangouts19:12 - Price Patrol: Monitoring and Service Spotlight21:06 - Chatting it Up: Threads and Conversations23:25 - Mixing 2025 into Your Content Cocktail24:15 - Amping Up the Excitement and Building That Waitlist25:52 - Wrapping Up: Conclusion and Your Call to Action | — | ||||||
| 2/14/23 |  Beyond the Booking : Are you using this one phrase that is crushing your travel sales? | On today's episode Kelli is helping you stand out against booking engines by changing the vocabulary you're using to market your business! Join the conversation and drop into Kelli's DMs on Instagram! | — | ||||||
| 1/31/23 |  The Secret to Batch Creating Content | This was a hot topic in Kelli's Instagram comments recently - how far out do you plan your content? Today, Kelli is diving into the content planning issue and giving you the top secret formula for batching your content, and I promise you it is NOT what you think! Make sure to listen, leave a review, and then head to Kelli's DMs to continue the conversation! | — | ||||||
| 1/24/23 |  Boost Your Q1 Social Engagement | In this episode Kelli takes a deep dive into one of the biggest trends for social platforms this year - ENGAGEMENT! Listen in to help your social accounts grow during this crucial time in the travel industry - WAVE SEASON! | — | ||||||
| 12/29/22 |  3 Ways to Tell People What You Do as a Travel Professional | I'm going to blow your mind today, it is time to stop thinking about your offer as a destination - and start marketing your service as your offer! Today we are talking about 3 unique ways to talk about your service, and what you do as a travel professional. Don't forget to like, subscribe, and leave a review! | — | ||||||
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Chart Positions
2 placements across 2 markets.
Chart Positions
2 placements across 2 markets.