165- Cracker Barrell, New Coke, MSNBC. How Corporate-Think Screwed It Up.
From THE SONIC BOOMERS by Koala-T Podcasting Partners
December 3, 2025 · 21 min
About this episode
The episode discusses the pitfalls of corporate rebranding and marketing failures.
A wise person once said, "IF IT AIN'T BROKE, DON'T FIX IT." Yet, the history of marketing and branding is filled with infamous re brands that went right on their corporate butts. Changing a brand name, a logo, or introducing a reformulation can be catastrophic if you don't look at the right metrics or fail to "read the room." In this show, we'll look at a bunch of remakes that went terribly wrong.
Topics covered
- marketing
- branding
- corporate strategy
Keywords
- rebranding
- marketing failures
- corporate think
Mentioned in this episode
Products: New Coke, Cracker Barrel, MSNBC
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