
The Spin Sucks Podcast with Gini Dietrich
by Gini Dietrich, Founder of Spin Sucks
Is this your podcast?Insights from recent episode analysis
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Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 6 chart positions in 6 markets.
By chart position
- 🇳🇱NL · Careers#1321K to 10K
- 🇬🇷GR · Careers#4810K to 30K
- 🇷🇴RO · Careers#106500 to 3K
- 🇮🇱IL · Careers#129500 to 3K
- 🇨🇿CZ · Careers#162500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
6.5K to 26K🎙 ~2x weekly·390 episodes·Last published 2d ago - Monthly Reach
Unique listeners across all episodes (30 days)
13K to 52K🇬🇷58%🇳🇱19%🇷🇴6%+3 more - Active Followers
Loyal subscribers who consistently listen
5.2K to 21K
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Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
The PESO Model® Diagnostic: What Peppa Pig Can Teach You About the Difference Between a Campaign and a System
Jun 23, 2026
17m 16s
The 4 PR and Marketing Metrics that Matter for AI Visibility
Jun 16, 2026
15m 28s
Your Measurement Problem Isn't Really a Measurement Problem
Jun 9, 2026
15m 16s
The Visibility Gap: Two Halves, One Operating System Problem
Jun 2, 2026
15m 45s
The PESO Model® Diagnostic: Inside the Liquid Death Operating System
May 26, 2026
22m 16s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 6/23/26 | ![]() The PESO Model® Diagnostic: What Peppa Pig Can Teach You About the Difference Between a Campaign and a System | A cartoon pig ran one of the most integrated campaigns I've seen in years—and it still leaves the most important question unanswered. In this week’s Spin Sucks podcast episode, I run the Peppa Pig pregnancy campaign through the PESO Model® Diagnostic to show you the difference between a brilliant campaign and an actual operating system: one has a finale, the other never ends. Take the PESO Model® Diagnostic: https://spinsucks.com/self-peso-diagnostic/ Explore the PESO Model® Certification: https://spinsucks.com/peso-model-certification/ Read the full article: https://spinsucks.com/communication/peso-model-diagnostic-peppa-pig | 17m 16s | ||||||
| 6/16/26 | ![]() The 4 PR and Marketing Metrics that Matter for AI Visibility | Your dashboard is full of green arrows—and your CFO still isn't impressed. That's because most of what we measure flatters us instead of informing us, and the numbers that actually matter in 2026 are the ones almost nobody is tracking yet. In this episode, Gini Dietrich walks through the four metrics that survive the budget meeting—LLM visibility, citation frequency, narrative share of voice, and credibility loop close rate—and why you can't bolt them onto a system that isn't running as a system. If you've ever been proud of a report that couldn't answer "did this move the business?", this one's for you. Take the PESO Model® Diagnostic: https://spinsucks.com/self-peso-diagnostic/ Explore the PESO Model® Certification: https://spinsucks.com/peso-model-certification/ Read the full article: https://spinsucks.com/communication/pr-marketing-metrics-ai-visibility | 15m 28s | ||||||
| 6/9/26 | ![]() Your Measurement Problem Isn't Really a Measurement Problem | You're doing the work—the content, the media, the campaigns—and the minute leadership asks what it's all worth, you've got nothing to hand them. So you go looking for a better dashboard. In this week’s Spin Sucks podcast episode, Gini Dietrich explains why a measurement problem is almost never a measurement problem—it's the first place a broken system shows up—and shares the Diagnostic data proving the biggest budgets aren't buying readiness. You'll learn why pitching the PESO Model® as a marketing expense loses the budget every time, and how to reframe it as the operating system that actually gets funded. Take the PESO Model® Diagnostic: https://spinsucks.com/self-peso-diagnostic/ PESO Model® Certification: https://spinsucks.com/peso-model-certification/ | 15m 16s | ||||||
| 6/2/26 | ![]() The Visibility Gap: Two Halves, One Operating System Problem | Google just announced the biggest change to Search in more than 25 years, and your CMO is about to ask if you're on top of it. You probably are — but the work doesn't have a name your leadership recognizes. On this week’s Spin Sucks podcast episode, learn why the visibility gap has two halves, the vocabulary problem costing you budget, and the four moves to close both. | 15m 45s | ||||||
| 5/26/26 | ![]() The PESO Model® Diagnostic: Inside the Liquid Death Operating System | In the second of the monthly PESO Model® Diagnostic series, Gini Dietrich diagnoses the operating system behind Liquid Death, the rare brand sitting at Stage 5 / Leadership on the PESO Maturity Ladder, where the operating system isn't supporting the product. It IS the product. Take the free PESO Model® Diagnostic at spinsucks.com/self-peso-diagnostic, or learn about the 2026 PESO Model® Certification at spinsucks.com/peso-model-certification. | 22m 16s | ||||||
| 5/19/26 | ![]() The Six Stages of PESO Model® Maturity | The PESO Model® has six stages of maturity—and the data says 91% of communications teams are stuck in the bottom half of the ladder. In this episode, Gini walks through the six stages (Foundation, Pilot, Scale, Systemize, Real-Time, and Leadership), what each one looks like inside real brands like Oracle, McDonald's, Dove, Sephora, Netflix, and Liquid Death, and how to find out where your team actually sits. Not optimistically sits. Truly sits. | 24m 03s | ||||||
| 5/12/26 | ![]() AI Is Quietly Destroying Your Best Content | After 18 months of AI-assisted repurposing, most communications teams are quietly producing weaker, more generic content than they were producing two years ago. The leverage is real. The dilution is real, too. In this episode, Gini Dietrich walks through the telephone game effect—and how you can fix it. | 17m 00s | ||||||
| 5/5/26 | ![]() The New PESO Model® Graphic Is Here. So Are the Rules. | After 12 years and several refreshes, the PESO Model® has a new graphic — and Gini is drawing the line between free use and theft. In this episode, she discusses what changed, what the four outcomes (Authority, Credibility, Discovery, Growth) actually mean, how to read the graphic correctly, and what now requires a license. Download the graphic at spinsucks.com/peso-model-graphic. Use it well. | 21m 12s | ||||||
| 4/28/26 | ![]() The PESO Model® Diagnostic: The Budweiser Super Bowl Ad | Budweiser won USA Today's Ad Meter for the 10th time—and while everyone was arguing Monday morning about the Clydesdale, the bald eagle, and whether "American Icons" was AI-assisted, the real story wasn't 60 seconds of creativity. It was whether the ad was part of a system. In the first episode of the new PESO Model® Diagnostic series, Gini Dietrich runs Budweiser's "Made of America" program through the PESO operating system lens and shows exactly where coordination ends and integration begins. The lesson isn't about $8M ad budgets. It's about sequencing, depth, and a central nervous system—and any brand, at any budget, can build them. Take the self-assessed PESO Diagnostic at spinsucks.com/self-peso-diagnostic to find your own integration gaps. | 18m 30s | ||||||
| 4/21/26 | ![]() Visibility Engineering Is the New Playbook for Earned Media | Earned media is still one of the most powerful credibility signals you can get, but in today’s AI-shaped market, a single hit is no longer enough. In this episode, Gini Dietrich explores visibility engineering, why disconnected media placements create noise instead of authority, and how to connect earned and owned media to build credibility that compounds. If you want to become the answer that keeps showing up, this episode is for you. | 18m 43s | ||||||
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| 4/7/26 | ![]() AI Visibility is Simply About Being More Credible | In this week’s Spin Sucks episode, Gini Dietrich explores why publishing more content is not enough to build authority in an AI-shaped market. Instead, the brands that win are the ones with clear positioning, consistent messaging, proof-backed content, and third-party validation that reinforces what they stand for. Tune in to learn how owned and earned media work together, why generic content falls flat, and what communicators can do now to become the obvious answer. | 18m 39s | ||||||
| 3/31/26 | ![]() Women Are on the Front Line of AI Disruption | Women are on the front line of AI disruption, especially in communications, marketing, content, and other roles built on critical thinking, writing, and judgment. In this episode, Gini Dietrich unpacks Alex Karp’s comments about AI reducing the power of highly educated, often female professionals, what that reveals about who is most vulnerable as AI scales, and why this is a power problem as much as a workforce one. | 19m 19s | ||||||
| 3/24/26 | ![]() Hustle Culture, AI, and the Cost of Shallow Thinking | On this week’s Spin Sucks podcast episode, Gini Dietrich explores how hustle culture trained us to confuse keeping up with actually understanding, why the performance of consumption is not the same thing as thinking, and what communicators, marketers, and leaders stand to lose when everything is optimized for speed. | 15m 02s | ||||||
| 3/17/26 | ![]() The PESO Model® Was Built for This Moment | The PESO Model® did not become less relevant because of AI—it became more necessary. In this episode, Gini Dietrich breaks down how AI exposed the flaws in disconnected marketing and why modern paid, earned, shared, and owned media must work as an integrated system. She also explains why certification matters for marketers who want to move from knowing the acronym to knowing how to run it. | 13m 51s | ||||||
| 3/10/26 | ![]() Measuring the PESO Model® Without Losing Your Mind | Measurement isn’t math. It’s storytelling with numbers—and in a PESO Model® operating system, it’s how you prove what changed (not what you did). In this Spin Sucks episode, Gini Dietrich breaks measurement down for marketers who would rather alphabetize their spice drawer than open a dashboard. You’ll learn the outcome-first framework behind PESO measurement, how to stop reporting outputs and activities, and how to measure PESO as a system that creates, validates, distributes, and amplifies proof with purpose. | 17m 23s | ||||||
| 3/3/26 | ![]() Why the PESO Model® Falls Apart Without Integration | Running the PESO Model®as separate tactics creates noise, not momentum. In this episode, Gini Dietrich shares what PESO Model integration really is: repeatable decisions, a stop list that prevents chaos, and a one-page integration map that keeps everything connected. | 15m 14s | ||||||
| 2/24/26 | ![]() How Shared and Paid Make the PESO Model® Operating System Move | In this episode of the Spin Sucks podcast, Gini Dietrich resets what shared and paid are actually for inside the PESO Model® operating system. She covers why these two areas feel like chaos, how to define “proven signals” before you spend, and how shared and paid work together to create consistent, compounding visibility in a world shaped by communities, creators, and AI-driven discovery. | 20m 25s | ||||||
| 2/17/26 | ![]() The Visibility Engine: Owned and Earned Media | In this episode, Gini Dietrich unpacks the visibility engine: Owned and Earned media working together. Owned is your home base—structured expertise built on defendable themes, repeatable authority anchors, and proof. Earned is credibility transfer—validation you can’t buy that makes your expertise easier to trust, repeat, and surface across the web (and in AI answers). | 13m 46s | ||||||
| 2/10/26 | ![]() The PESO Model Certification® is Now Built for AI Discovery | AI has changed discovery. Your audience is getting answers without clicking, and “post here, pitch there, boost this” doesn’t just feel scattered—it performs scattered. Gini Dietrich walks you through the 2026 PESO Model® Certification, rebuilt to help marketers and communicators run PESO as an operating system and engineer visibility, credibility, and trust across paid, earned, shared, and owned media—without needing a bigger team or a bigger budget. | 18m 30s | ||||||
| 2/3/26 | ![]() Corporate Communications and the Cost of Silence | A powerful image out of Minnesota keeps resurfacing: federal agents inside a Target store, terrorizing employees and customers. Just the mere image collapses everything into the questions people are asking in real time: Am I safe at work? Am I safe while shopping? When leaders respond with silence or vague calls for “de-escalation,” they create a vacuum filled by fear, rumor, and the message they cannot control: “declined to comment.” In this episode, Gini Dietrich unpacks why companies default to silence, why that rationale fails, and what communicators should push for instead: decisions, documented protocols, manager scripts, and clear internal and external messaging anchored in duty of care and business continuity. Trust is the job — and clarity is how you earn it. | 19m 54s | ||||||
| 1/27/26 | ![]() AI Comments Don’t Build Relationships | We’ve been told the growth strategy is simple: comment a lot, get noticed, build relationships, and win customers. But when busy professionals outsource those comments to AI, engagement turns into performance—and buyers can tell. In this episode, Gini Dietrich shares the “trust math” behind why AI comments backfire, how they create reputation debt, and what to do instead. | 13m 19s | ||||||
| 1/20/26 | ![]() A PESO Model® Primer for Marketers and Communicators | The PESO Model® isn’t outdated—but many implementations are. In this episode, Gini Dietrich explains how the PESO Model has evolved from a framework into a marketing operating system designed for today’s reality: fewer journalists, more creators, AI-driven discovery, fragmented trust, and rising expectations for measurement. | 22m 41s | ||||||
| 1/13/26 | ![]() Publicity Is Dead. PR Is Not. | Sir Martin Sorrell said, “PR is dead.” The PR industry responded. And the real issue isn’t whether he’s right—it’s why that line even sounds believable to leadership. In this episode, Gini Dietrich separates publicity from PR, unpacks why executives often treat PR as a replaceable distribution channel, and explains what modern PR actually does in 2026: it builds credibility that compounds, educates LLMs, engages humans, and drives revenue by reducing friction in the buyer's journey. Plus, she shares exactly what to do about it—how to frame PR in executive language and what to measure instead of impressions and “hits.” | 17m 36s | ||||||
| 1/6/26 | ![]() The PESO Model® in 2026: Evolved, Operational, and Built for the AI Era | The PESO Model® has evolved—and that evolution matters more than ever in 2026. As AI accelerates execution and marketing teams are asked to deliver more with fewer resources, the real challenge isn’t whether to use AI. It’s whether your organization has a system strong enough to govern it. In this episode, Gini Dietrich explains how the PESO Model has evolved from a framework into an operating system—one that helps senior marketers integrate AI, align teams and agencies, and measure what actually drives business outcomes. | 24m 07s | ||||||
| 12/16/25 | ![]() The Visibility Engineering Metrics That Predict Demand | Most visibility programs fail because teams don’t know what to measure—or they measure too much, too late. In this final episode of the Visibility Engineering series, Gini Dietrich breaks down three simple metrics that tell you whether your work is driving real pre-pipeline demand. No dashboards. No spreadsheets. Just signal. | 13m 08s | ||||||
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Chart Positions
6 placements across 6 markets.
Chart Positions
6 placements across 6 markets.
